In strict commercial confidence 1V.1 12/02/2016

Overview of BookMySunbed

Helping Beach Resorts to attract Customers

BookMySunbed gives customers a quick and simple way to make online Sunbed reservations at beach resorts of their choice, without the need of a towel.

In association with MediaBase Direct, an App and Database specialist, BookMySunbed has moved from concept to reality in a short space of time. Using MediaBase Direct’s 20 years of knowledge has assisted us with the financial and technical developments of BookMySunbed.

BookMySunbed was created when it became obvious that booking a Sunbed on holiday wasn’t a customer friendly experience. We have spent the last year researching resorts across the world and researching various travel review sites e.g. Tripadvisor, Trivago, Travelzoo, to name a few, and quickly realised that ‘Sunbed Wars’ and ‘Sunbed Anxiety’ was a common theme for negativity from most holiday makers.

Our development team have spent over a year making this user-friendly App, which simplifies the reservation process and helps the customers deal with the resorts in an easier manner.

BookMySunbed enables the beach resorts to list themselves on the App’s ‘Resort Directory’, and create their own custom beach layouts. So, for the first time ever, customers can select their Sunbeds of choice (exactly as you can choose a cinema seat or an airline seat) directly by using the App.

Resorts can reduce the time and burden of administration and increase their reach and accessibility to new customers whilst improving their brand perception.

In strict commercial confidence 2V.1 12/02/2016

How can BookMySunbed help?

For Consumers

The BookMySunbed App – The mobile optimised App will be available for free on iOS and Android stores. Some of the key features:

• Discover local resorts, hidden gem’s and secret offers.

• Identify their chosen resort and find out further information whilst gaining insight.

• Select, reserve and cancel any beds at their chosen resort within three taps.

• Provide customer feedback to resorts to improve future visits.

• Manage their bookings and help them organise their upcoming trip with less stress.

• Share and receive marketing communication from their chosen resort.

• Confirmation of booking with push notifications.

For Resorts

Dashboard – The resort is given a bespoke administration dashboard which will help them with:

• Build a profile with a description, contact details and photos for the Resort Directory.

• Design, edit and adapt how their sunbed layout will appear in real time.

• Monitor, track and review all reservations in real-time.

• Auto communicate to all customers through email confirmation and booking reminders.

• Gives a resort the marketing voice to compete with the larger established resorts.

iPad Dashboard Support for Resorts • Meet, greet and check-in customers each day without confusion of sunbed location.

• Simple administration, easy accounting and no restriction on payment handling incl. cash.

• Capture client details compliantly. Take reservations from customers for future dates.

• Take walk-in business simply and effectively.

• Simple capacity planning, knowing Sunbed loading and availability.

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Adapt your layout

We understand that resorts layouts can change at any time, given different events and seasonal periods. That is why BookMySunbed gives resorts the freedom to use a simple drag and drop template design, without needing any technical experience.

This feature gives the resorts the ability to increase or decrease pricing of beds, depending on the day. If they were looking at adding another row of sunbeds, changing bed groupings or perhaps adding an additional VIP row, this is all possible in a matter of minutes via the BookMySunbed dashboard.

Alongside this, the resorts are able to add various conditions to reservations e.g. all reservations require a restaurant booking and bed positions can only be guaranteed until 12:00pm.

All changes and modifications that are made, will be instantly seen by the resorts prospective customers via the BookMySunbed App.

All walk-in, telephone and email bookings can easily be taken via the dashboard and once an email is captured the customer will receive an automatic reservation confirmation to give them peace of mind.

We are here to help both customers and resorts, we give the resorts the freedom to handle customer reservations directly.

In strict commercial confidence 4V.1 12/02/2016

Pricing

BookMySunbed is a Resort Directory and a Resort Reservation Service, and does not take any money from consumers (in the same way that OpenTable, BookATable, ResDiary work)

For the Customer

BookMySunbed App (iOS & Android) – Free, no additional costs

For the Resort

Resort Monthly Listing on BookMySunbed

Cost - £5.99, €7.99 and $8.99 (12 month contract)

Check In Fee – 3% commission applicable only on checked in customers at the resort.

In strict commercial confidence 5V.1 12/02/2016

Our Target Market for Launch

How can you help?

We have chosen to target Southern Spain, Greece and South of France as our pilot area for BookMySunbed. Although we have contacts and knowledge in these areas, we want to make sure we are talking to the right people, communicating with the right resorts and getting our message out there loud and clear.

We are looking for support from an agency to gain visibility in these areas and penetrate the market. Exposure is a big part of what we are trying to do with this campaign, we are disturbing a market place that hasn’t been touched and disrupting how consumers make Sunbed reservations.

We would want a demonstration that you have the required experience and expertise that will benefit us and provide us with a specification for what you will do, when and with outlined costings for consideration.

It is an exciting time for us at BookMySunbed and we hope to work alongside you to help rid the 6:30am wake up calls to run down to the pool in search of a Sunbed.

If you require any further information, please contact:

Daniel Jain

Telephone: 01489 668181

Email: daniel.jain@bookmysunbed.com

In strict commercial confidence 6V.1 12/02/2016

The Current Market

“…Oh but of course you would have needed to tip either the beach staff to reserve a sunbed, or risen at 6am to claim your own…this could be a 5* resort but it’s not….it’s inexcusable to have insufficient”

barryesi1994 - TripAdvisor

“We also had lots of comments about the lack of Sunbed….the problem is by people booking them by leaving towels on them & disappearing for most of the day!”

iforster2014 - TripAdvisor

“One real problem is that unless you are out really early in the morning, it is very difficult to get a sunbed.”

Heather S- TripAdvisor

“ONE MAJOR PROBLEM, not enough sunbed’s around the pool or the beach…you have to be up at 6:30am latest or you will not get a bed.”

Sussex52 - TripAdvisor

“Only complaint was fighting for sunbed’s in the morning, get out before 9 but was 1/2 term & very busy.”

Lazy Mum- TripAdvisor

In strict commercial confidence 7V.1 12/02/2016