blogging with wordpress by prakriti

It’s a Blog. It’s a Website. It’s a Blog. It’s a Website. It’s Marketing… It’s Marketing… It’s WordPress! It’s WordPress!

A presentation on Blogging with WordPress

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What is a blog?•A blog = a web + a log•It is a website that is frequently updated, with the most recent entry on top•A blog is a website with descriptive entries, commentary, pictures, and video.•Topics: display of your creative work, events you participated in, something you saw, exploring a passion, documenting your life, sharing information, news,...•Prerequisites: If you can write an e-mail, you can write a blog. •The most popular blog hosts are WordPress and Blogger

UniqueThink.com (720) 771-3271 3

Why use a blog?Why use a blog?• Blogging makes it extremely easy for

anyone to become an online publisher with its easy to use publishing platforms.

• There’s no technical know-how needed to publish a blog. If you have something to say, or a story to tell, just login to your blog platform and post your blog entry.

• Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.

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• Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.

Here are 4 reasons you need to blog:• Drive traffic to your website• Increase your SEO• Position your brand as an industry leader• Develop better customer relationships


How does a Website differ from a How does a Website differ from a

Blog?Blog?• Traditional Websites:

o A set of ‘static’ pages• Content does not

change often (or at all)o Tends to be more sales

orientedo Typically does not offer

a way to interact with its visitors

o Often needs a web designer to make even minor changes or additions

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• Traditional Blog:o Fresh Content, changes

often • Newest posts appear

highest on the pageo Tends to share insights

and ideaso Typically offers a space

to post comments and continue the conversation

o Offers ability to add content quickly

Wouldn’t it be great to Wouldn’t it be great to combine the benefits of both combine the benefits of both a site and a blog into one full a site and a blog into one full

featured solution?featured solution?

Each offers valuable information and compliments the other

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It’s WordpressIt’s Wordpress

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WordPress.com (Hosted by Wordpress) WordPress.org (Self-Hosted)

What is Wordpress?What is Wordpress?• Created as a Blog Software, in 2003,

It’s a web-based tool that allows you to quickly and easily set up your own blogging site for free.

• Open Source (free) applicationo Lots of developers came together and volunteered their experienceo Lots of folks continue to create additional tools and add-ons (i.e. themes

and plugins)o Anyone can use this software free of charge

• Wordpress let’s you add web pages, not just blog postso This allows you to build your site and blog with one toolset

• You can maintain your site, yourself, without a designero Easy to add new pages, video, images…

• Search Engines (like Google) love Blogso Fresh, relevant, original content is important

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It’s a Marketing ToolIt’s a Marketing Tool• WordPress plugin tools that you can be used in

small business website are social share like Facebook and Twitter Live feed applications, it helps you in boosting your social media presence.

• Gets the word out: Distribution/Syndication o Your posts are instantly sent to the world

with RSS• Allows search engines to receive notice of new content

o Gets you ranked higher, quickero People find you easier

• Allows visitors to receive future posts automatically

• Offers interaction with your community• People can post comments• Helps you understand what they want and gives ideas

for future posts11

•WordPress is an open source application that has a huge plugin and theme market online. •WordPress keeps your website alive with built in plugins and themes feature that is easy to install and operate as compared to other Content Management Systems that are considered as Open Source online.

•Small Business people always consider WordPress for their business portfolio because it is user friendly easy to customize and it’s affordable.

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A Look at the Software’s A Look at the Software’s

Backend: Backend:

WP-Admin and The DashboardWP-Admin and The Dashboard

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^ Example B: Dashboard Overview- Content Management

< Example C: Write a Post – Visual Editor

A look at Writing A look at Writing ContentContent

• The administrative section is where the pages and posts are prepared

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Preparation of Page Page Presentation to Visitors

Bethany

Overview: Why Use Overview: Why Use Wordpress?Wordpress?

• Changing Your Content is easy: Visual Editoro Page and posts can be written

without HTMLo It’s easier than creating a

Word Document

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• Managing Your Content is a snap: Content Management System (CMS)o Finds pages or images quickly

and easily

More great things about More great things about

WordpressWordpress• Plugins: Tons of free plugins are available

o Think of mini-applications that automate an action• Sell from your site with the wp-commerce plugin• Get site stats with the Google Analytics plugin• Show your most read posts with the popularity plugin

• Easily add Scripts and 3rd party applicationso Amazon.com affiliate program scriptso Constant Contact Sign Up boxes

• Customizationo You are free to customize away o You may need to hire someone to create a

truly custom look or if you don’t want to try to figure it out yourself

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CONCLUSIONCONCLUSION• As you can see, blogging with WordPress.com is

easy to set up, feature packed, and best of all it’s free (to a point).

• While there are several upgrades that can be had for additional fees, the basic blogging is free. Whether it be social commentary or business, WordPress.com is a great way to get started blogging.

• To sign up for a free account go to WordPress.com.

• For WordPress's powerful content management and site design features, including your own personal domain name go to WordPress.org

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Happy Blogging! • The beauty about blogging is that anyone, from a

Fortune 500 company to a high school kid can do it to make a difference in society.

• If you have yet to start a blog, it’s never too late to get started. There’s really no excuse why you shouldn't start one today, whether it’s a business, corporate, or a personal blog.

Somewhere out there, someone is waiting to hear from you.

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THANK YOUTHANK YOU


blogging with wordpress by prakriti

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