sugcon talk: blogging on sitecore or wordpress
TRANSCRIPT
Organized by the Community, for the Community.
WHY PICK THE SITECORE BLOG OVER A WORDPRESS BLOG
By @ctrappe
Authenticstorytelling.net/sugcon-na
Organized by the Community, for the Community.
HI, I’M @CTRAPPE
Top healthcare social media influencer
Top content marketer
Global speaker
Leads healthcare content marketing team
SUGCON NORTH AMERICA 2015 2
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
RULES
• I’m live tweeting this. Feel free to join me.• Questions? Please ask ‘em.• Everything is on the record: Blog,
tweeting, etc. Please send links!
SUGCON NORTH AMERICA 2015 3
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
PLEASE USE THE HASHTAG!
SUGCON NORTH AMERICA 2015 4
#Sugcon
Organized by the Community, for the Community.
WHY BLOGGING?
SUGCON NORTH AMERICA 2015 5
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
BLOGGING
• Focused• Educational• Informational• Ongoing• Conversational
SUGCON NORTH AMERICA 2015 6
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
THE CONTENT INC. MODEL
SUGCON NORTH AMERICA 2015 7
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
BLOGGING NEXT STEPS
SUGCON NORTH AMERICA 2015 8
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
SITECORE VS. WORDPRESS
SUGCON NORTH AMERICA 2015 9
vs.
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
NOT VERSUS, BUT DIFFERENT AUDIENCES
SUGCON NORTH AMERICA 2015 10
Organized by the Community, for the Community. 11
Organized by the Community, for the Community.
THERE’S LIKELY A PLUGIN FOR THATBUT …
SUGCON NORTH AMERICA 2015 12
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
IT’S ALL ABOUT ME (AKA THE AUDIENCE)
SUGCON NORTH AMERICA 2015 13
Organized by the Community, for the Community.
SINCE IT’S ALL ABOUT ME…
Getting me the right content specific to me when it benefits me the most will set you apart!
(Me = your target audience)
SUGCON NORTH AMERICA 2015 14
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
RELEVANT CONTENT
Blog content can become more relevant and gently push people through the funnel.
Everything is integrated.
SUGCON NORTH AMERICA 2015 15
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
TIE IN WITH E-NEWSLETTER
• Email is not dead.• Personalization can be used here and tied
to site.• Repurpose blog content.
SUGCON NORTH AMERICA 2015 16
#SUGCON@CTRAPPE
Organized by the Community, for the Community. 17
Organized by the Community, for the Community. 18
Organized by the Community, for the Community. 19
Organized by the Community, for the Community.
NEXT STEPS: TIE IN WITH SOCIAL
SUGCON NORTH AMERICA 2015 20
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
THE EVOLUTION OF PERSONALIZATION
SUGCON NORTH AMERICA 2015 21
Persona 1 Persona 2 Persona 3
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
THE EVOLUTION OF PERSONALIZATION
SUGCON NORTH AMERICA 2015 22
Persona 1 Persona 2 Persona 3
Content
Content
Content
Content
Content
Content
Content
Organized by the Community, for the Community.
THE EVOLUTION OF PERSONALIZATION
SUGCON NORTH AMERICA 2015 23
Me = each person
Content
Content
Content
Content
Content
Content
Content
Organized by the Community, for the Community.
BUT ….
Technology is a tool … not an end-all to engagement.
SUGCON NORTH AMERICA 2015 24
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
STILL HAVE TO TELL GOOD STORIES!
SUGCON NORTH AMERICA 2015 25
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
GOOD STORIES ARE…
• Relevant• Educational• Inspiring• Include conflict• Entertaining• Shared constantly (and people won’t
mind)
SUGCON NORTH AMERICA 2015 26
#SUGCON@CTRAPPE
Organized by the Community, for the Community.
Create Once, Publish Everywhere
27
Organized by the Community, for the Community.
GOOD STORIES BECOME GREAT…
When they are served to people at the right time (aka personalization)
SUGCON NORTH AMERICA 2015 28
Organized by the Community, for the Community.SUGCON NORTH AMERICA 2015 29
QUESTIONS? COMMENTS?
Organized by the Community, for the Community.
PLEASE RATE THIS SESSION…
Text your rating to 319-389-9853 now…
5- Fantastic4 – Pretty good
3 – So-so2 – Who cares?
1 – A waste of my time
Slides: AuthenticStorytelling.net/sugcon-na
SUGCON NORTH AMERICA 2015 30