brad hauck - better wordpress blogging workshop - breakout session
DESCRIPTION
Learn how to use Wordpress blogging to drive traffic to your website, increase leads and get more sales. Breakout session workshop - Brad Hauck Mr Web MarketingTRANSCRIPT
Monday, 22 October 12
The K.I.S.S. Effective Business Blogging BlueprintMonday, 22 October 12
Over 50 Million Visitors& Millions $$$ Sales
Lesson PlansCertificates
Promote SEOAustralian Institute of Internet Marketing
Monday, 22 October 12
The 10 minute WordPress Installation Process
• Setup and running in as little as 5 minutes
• Hosting
• Domains
• Fantastico
• Wordpress
• Themes
Monday, 22 October 12
Hosting & Domains
VentraIP or Hostgator
• From $5.95 /mth (+35% discount)
Crazy Domains
• .com.au $12 /yr
cPanel installation
• Easy interactions
Monday, 22 October 12
Fatastico / Installatron
One click installation
Huge range of open source software
• shopping
• community
• CMS
• photos
• live help
Monday, 22 October 12
Wordpress
WordPress is a personal publishing platform and blogging application with a focus on aesthetics, web standards, and usability.
Monday, 22 October 12
Themes
Templatic
Themeforest
Artisteer
Elegant themes
Woo themes
Premise sales theme
Monday, 22 October 12
Using Wordpress
• Dashboard Features
• Pages
• Posts
• Permalinks
• Menus
Monday, 22 October 12
The WordPress Dashboard
Dashboard Features
Hidden Features - media, resizing
Logging in - wp-login.php
Monday, 22 October 12
Adding Pages
Just like Microsoft Word
Posting interface
No MS Word pasting
Images
Embedding
Monday, 22 October 12
Adding Posts
Use categories
Use tags
Group by theme
SEO focus for traffic
Monday, 22 October 12
Moving Things Around
Page tree view
Drag & drop
Menus
Exclude pages plugin
Monday, 22 October 12
Optimising Permalinks for the Search Engines
Changes URL
http://domain.com.au/?page_id=2
http://domain.com.au/sample-page
Why?
%postname%
Monday, 22 October 12
Extending Wordpress
• Change the appearance of your site
• Built in editing - Appearance
• Searching free themes
• Plugins
• Widgets
Monday, 22 October 12
Customising Themes
Built in editing - Appearance
Searching free themes
Uploading themes
Pro themes
Monday, 22 October 12
Themes review
Templatic
Themeforest
Artisteer
Elegant themes
Woo themes
Premise sales theme
Monday, 22 October 12
Powerhouse Plugins
Expand your site’s features with plugins.
Searching for plugins
All In One SEO
Pro Plugins - Wishlist Member
Mailchimp
Sitemap generators
Cache
Monday, 22 October 12
Working with Widgets
Originally designed to provide a simple and easy-to-use way of giving design and structure control of the WordPress Theme to the user in the sidebar
Finding widgets
Checking if sites have widgets for integration
Monday, 22 October 12
The Blogging SEO Traffic Formula
• The formula that always works with Google to get you traffic… for sure!
• SEO Plugins
• SEOPressor
• THE Formula
• Speed loading into Google
Monday, 22 October 12
Social Media Automation and Integration
• Use your blog as the central point of a social media domination system. Do something once and have it tell everyone!
• Twitter, Facebook, LinkedIn
• Plugins
• Incorporating into posts
• RSS Graffiti
• Ping.FM
Monday, 22 October 12
Learn to Promote Your Business Online
Train Yourself or a Staff Member!
Our Internet Marketing course will teach what works and how to apply it so you can sell more products and get more clients.
All training is completed online, self paced and assessed by an assigned Educational Advisor. They call your staff member, help them to succeed and finish their training.
Monday, 22 October 12
Learn to Promote Your Business Online
Train Yourself or a Staff Member!
Our Internet Marketing course will teach what works and how to apply it so you can sell more products and get more clients.
All training is completed online, self paced and assessed by an assigned Educational Advisor. They call your staff member, help them to succeed and finish their training.
• 9 modules• Videos• Workbooks• Flowcharts
Monday, 22 October 12
Learn How to Market Your Business Online!Study a online in your own time!
Start training from $250
Real World Training Based on Real World Experience
All of the content in the diploma is based upon industry experience since 1996. Every module contains the skills that have been used over and over with a range of companies including some of the world’s largest multinationals. There’s no hype only tested techniques distilled down to the key knowledge you need to know
Monday, 22 October 12