Slime Blob Tour at:The Downieville Classic

Downieville, CA

August 1-4 2013

Event Set-Up

• Pickup truck event - small event space. (no room to park RV)

• 10’x10’ popup tent

• Primary focus: Bicycle products

– Slime Pro Tubeless sealant, tube sealant and tubes

– Genuine Innovations C02 inflators, multi-tools

– Second table: Key automotive/off-road products ( Tubeless sealant, inflators, Spairs)

Our Booth (and a fan of Genuine Innovations Big Air cartridges)

Event Stats

• Event attendance: 3,000 total, 800 racers• Booth attendance: 200/day, 800 total • Demos performed: 12 bottles of Slime Pro Tubeless

sealant given to racers, shop owners, and other influential riders. Caveat: Must recommend to local bike shop and review online if the product is better than Stan’s.

• Giveaways: Koozies, stickers, glueless patches, tire gauges

• Absolutely attend next year! Many influential people in the industry attend event to race/ride world famous trails. Event space sells out in February each year.

Fans cheer on XC finishers

Competitor Activity

• Stan’s for sale in bike shop

Poll Questions

• All booth visitors were asked, “Do you ride tubeless or tubed tires?”

• Around 90% of riders polled rode tubeless. The majority of tubed riders were either too young or too old to race.

• High number of tubeless riders could be attributed to the rocky course which is famous for causing pinch flats.

Conversation Notes/Testimonials

• Created buzz for Slime Pro. Day 3: “I heard great things about your new tubeless sealant, wanted to check it out!” – Owner, Castro Valley Cycles

• “We need Big Airs! Racers need something that can inflate a full sized mountain tire and the 20g won’t do it. Multi-tool tire irons are great for racers, too” – Mackie Franklin, 4th place XC racer.

• “Slime Pro works way better than Stans! Check out this cut on my sidewall it sealed!” – Riley Howard, 20, Racer, Team Santa Cruz/ X-Fusion

• “I use Slime in all my bikes in Texas. There are thorns everywhere, I won’t ride without Slime!” – Martha, wife of another exhibitor.

• “You should sell the new tubeless sealant in small bottles so I can carry it out on the trail.” - Anonymous

• “I’ve been hearing great things about your new tubeless sealant. Mind if I try a bottle for our demo bikes?” – Tyler, in Sales for BMC, Oakland, CA.

Tyler from BMC installs Slime Pro on a racer’s bike

1st place XC, DH and All Mountain winner Carl Decker’s bike complete with Genuine Innovations Big Air.

Wheel size: 650b/27.5”

Other

• We were lucky to attend! Expo space sold out in February.

• Event attendance looks good to the mountain biking community. Profits from the event go to Sierra Buttes Trail Stewardship