1.BIZ 2401 and the Library
World of resources at your fingertips
Professor Traci Welch Moritz
Public Services Librarian/Assistant Professor
Heterick Memorial Library

2. Who are you and how am I to remember all this stuff?
3. Goals for Today
Overview of library information systems
Specific tools for accessing information

Catalogs

4. Databases 5. Internet 6. Bibliographic citation software3. Accessing periodicals
7. Catalogs for locating books, maps, musical scores, govt. documents, etc.
Databases usually for locating magazine and newspaper articles, but may cover other materials as well
Internet digital content, mostly in the public domain (not commercial materials)
Accessing Information
8. Massive collections of data which allow for retrieval
Organized
Fully indexed
Allows for sophisticated searching
Target audience
Shows access points
Updated every second of every day
Catalogs
9. Catalogs
POLAR
OhioLINK
10. Databases
Massive collections of data which allow for retrieval
Organized
Fully indexed
Allows for sophisticated searching
Target audience
Selected content
Not free to the library but free to users
Updated periodically
11. Search types
12. Accessing Information
9
Click here for more resources
13. Using Databases
Select Marketing or Business
14. Off Campus Access
Be sure to click on the Off campus access tab to the right of the database title to begin
First and last name exactly as it appears on ONU ID + all 11 digits of university ID
Click on submit
15. Library App now available
16. Finding Journals at HML
If looking for a specific journal, type in title at library catalog
Print
Back issues on microfiche
Back issues available electronically
17. Fortune, print
Own title from 1969 to latest received copy. Click on latest received to find out where all issues are housed
18. Fortune, print
BND PRP means these issues are at bindery and so unavailable
ARRIVED means just that and because the location is Reserve, these are ones behind the desk.
Copies from 1969 through September 2010 are on 2nd floor bound periodical collection or in microforms
19. Fortune, microfiche
20. Fortune, electronic access
21. Finding Journals at HML
Also see what is accessible electronically through the Electronic Journal Finder.
22. Electronic Journal Finder
Click on Electronic Journals and type in title or as much as you know of it.
23. Electronic Journal Finder
24. Electronic Journal Finder
Able to search within specific journal for subject.
25. Electronic Journal Finder
Click on html, pdf or find it icon to access the article.
26. Options for articles
Save it
Email it
Print it
Export it
(check for citation information)
27. Bibliographic Citation Software
REFWORKS
28. 29. Internet
Databases Pay to Play
Usually created by a single publisher
Content pre-arranged for easy use
Quality/ content control thru editorial staff
Content usually available only to subscribers
Content source usually identified
and dated
Internet (Search Engines)
Material from numerous sources,individual. Government, etc.
Search engines must work with material prepared without regard for specific software
Quality of material varies
Generally do not access for-profit information
Content often anonymous and undated
30. Unstructured
Constantly changing
Not fully indexed
Appeals to no special audience
No selection of content
Content most often not free
Updated every second of every day
Internet
31. Internet
Subject portals:

Librarians' Index to the Internet

32. WWW Virtual LibraryComprehensive search engines:

Alta Vista

33. Ask.com 34. Excite 35. Scholar.Google 36. Hotbot 37. Lycos 38. WisenutMulti-engine searching:
MetaCrawler
Vivisimo
WIKIPEDIA
39. Internet
Google and Wikipedia arent evil, just use them for the correct purpose in your research.
40. Internet
ONU buys
Full-text
database
Note: See the Google Scholar tab in Research Guide for off campus access
Google asks
to link to
content
OhioLINK
Permits
Google to
link to full-text
Run Google Scholar
Search
ONU user sees
licensed full-text
articles
41. Critically evaluating websites
Currency* The timeliness of the information.
Relevance/Coverage *The depth and importance of the information.
Authority*The source of the information.
Accuracy*The reliability of the information.
Purpose/Objectivity*The possible bias present in the information.
*The CRAAP acronym and descriptions are from Meriam Library at California State University Chico.Used with permission.
42. The Invisible Web
Most searchers only locate 0.03% - 1 in 3,000 - of the Web pages available to them
Even advanced searchers, using largest search engines, can only access about 16% of Web content
Diagrams from http://brightplanet.com/technology/deepweb.asp
43. The Invisible Web
44. The Invisible Web
WHY?
Because 84% of the information available on the Internet is found only on the invisible Web, a.k.a. deep Web,and is not
searchable using a general
search engine such as Google
Statistics from The Deep Web: Surfacing Hidden Value,
http://www.press.umich.edu/jep/07-01/bergman.html
45. The Invisible Web
Visible Web page exists in static or unchanging form
Exists as a physical file on a computer
Most in .htm or .html format
Similar to a word processed document in .doc or .wpd format
46. The Invisible Web

Static Web pages considered visible because standard search engines can index them and display them as search results