Presented By: Sumit Kumar

IntroductionType Public

Industry Retailing

Founded 2001

Headquarters Mumbai, Maharashtra, India

Products Department store

Revenue 6000 crore (US$1.1 billion) crores (in 2011) (Big Bazaar and Food Bazaar combined)

Employees ~ 36000 people

Parent Future Group

Divisions ~ 214

Website http://www.bigbazaar.com

Contd…

Big Bazaar is the largest hypermarket chain in India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq.ft. of retail space.

Future Group also owns

Future Group

Central Hypermarket

Pantaloons

fbb

futurebazaar.comHomeTown

eZONE

Brand Factory

ObjectivesTo collect local information of the customer.

Find out the satisfaction parameter for purchasing.

Effect of organized retail shop for purchasing.

Merchandising, assortment, and ambience importance.

MIS, CRM Importance in Big Bazaar.

Research Methodology

• Research Design - Exploratory Research.• Sampling Design: Non Probability sampling-

Convenience sampling • Sample Size: 50 Customers• Data Collection: Data is collected from various

customers through personal interaction. Specific questionnaire is prepared for collecting data

Data Analysis

Higher income Group5%

Middle Income Group50%Lower Income Group

20%

No Income Group25%

INCOME GROUP

Customers visit Big Bazaar

Weekly29%

Monthly34%

Quarterly23%

On un-

planned

basis14%

Purpose behind visiting big bazaar

Shopping Outing Both

60%

10%

30%

Series1

Demand for other retail outlets in a mall

Garment Outlet 42%

Footwear Outlet 13%

Food Court 19%

En-ter-tain-

ment 13%

Gift Corner

6%

Jewelers and Watches Store

6%

Products mostly purchased by customers in big bazaar

Clothes Grocery Food Item Leather Item Electronic Item Gift Item Any other Item 0%

10%

20%

30%

40%

50%

60%

70%

Series1

Expenditure pattern of customers coming in to big bazaar

Below Rs.500 /single visit11%

500-1000 /sin-

gle visit16%

1000-1500 /single

visit22%

1500-2000 /single

visit22%

More than 2000 /single

visit29%

Customers preference of timing to visit big bazaar

11 A.M - 1 P.M 8%

1 P.M – 3 P.M 17%

3 P.M – 6 P.M35%

6 P.M – 10 P.M40%

Comparison of factors which encourages customers to come in to big bazaar

Price Service Ambience Product Variety

Product Quality

Convenience

60%

40%

50%

65%

20%

35%

Series1

Services of the sales personnel in Big Bazaar

Very good17%

Good29%

Ok36%

Poor13%

Very poor5%

FINDINGS

Customers realized that Big Bazaar stores provide qualitative products/service with reasonable price.

At present time Big Bazaar provide different types of product assortments to the customers.

Big bazaar has a good reputation of itself in the market.

Big bazaar has positioned itself in the market as a discounted store.

Big Bazaar mainly deal with middle income group people who want qualitative product with reasonable cost.

SUGGESTIONS

Big bazaar should include more of

branded products its product category so as

to attract the brand choosy people to come

in to big bazaar.

The service of the sales person is needed to be

improved. Personal care should be taken by the

sales person for the customers so that the customers feel good.

Customer care department is needed to take proper care of customer complaints

and queries.

Conclusion

Big bazaar is a major shopping complex for today’s customers. It is a place where customers find variety of products at a reasonable price.

Big bazaar has a good reputation of itself in the market. It has positioned itself in the market as a discounted store. It holds a huge customer base.

The majority of customers belong to middle class family. The youth generation also likes shopping and moving around big bazaar.