ppt of customer profiling of big bazaar in saharaganj
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“Customer Profiling Of Big Bazaar in Saharaganj”
CITY LUCKNOW
STORE SAHARAGANJ
TOPICCUSTOMER PROFILING OF BIG BAZAAR IN
SAHARAGANJ
NO OF QUESTIONNAIRES FILLED 300
Salaried Self employed Business Retired Housewife Student Govt.Service
163 20 76 5 74 186 67
10th 12th Graduate P Graduate
11 41 154 94
Adult Children
1374 404
Male Female
202 97
upto 20 21-25 26-30 31-35 36-40 41-45 46-50 50- above
24 75 63 47 48 34 3 3
Own Rented
259 41
Bike/scooter Car Both None
154 7 128 25
Ricksaw Vikram Auto Bike/Scooter Car Bus
1 10 13 173 104 20
Less than 10K 10-15K 15-20K 20-25K 25-30K More than 30 K12 42 67 35 85 57
Less than 1000 1000-1500 1500-2000 more than 200012 13 88 187
Big Bazaar Vishal mart Spencer's Local Kirana Store Wholesale market Other-
220 5 40 258 61 1
every week every 15 days once in a month
33 11 252
1st week 2nd week 3rd week last week12 10 8 12
Mon/tu/wed Thu/fri Sat/ Sun
49 24 227
less than 500 500-1000 1000-1500 more than 1500
10 50 69 172
Big Bazaar
Vishal Mega Mart Max Pantaloons Westside Globus
Shoppers Stop
Local Market
250 42 29 76 5 81 38 221
Occasionally Marriage/ Party religious Festivals Sale/offer Any Time58 177 67 71 57
Big Bazaar
V plus Store Spencer's jumbo
E zone
Wholesale Market
Nearby Store Vishal other
101 4 4 51 25 52 252 4 1
Big Bazaar Home Town Vishal Mart Spencer's Pitamber Furniture wholesale Market Others-
52 121 3 7 51 160 39
Big Bazaar shoppers Stop Tanishq D' damas jeweler
31 11 71 8 211
Credibility/trust Brand Designs Offers Proximity
50 77 174 9 20
Occasionally Marriages Religious festivals promotion Offers Any Time22 176 111 33 4
Yes No240 63
Yes No216 84
up to 30 mins 30mins-1hr 1-2 hrs more than 2 hrs7 37 196 60
Friends Family Parents Alone
84 173 19 27
self spouse family parents other
260 10 22 6 2
Price Variety Proximity oneroof Other-
91 104 14 117 2
Word of mouth Newspaper hoardings mobiles Vans
Visited a store TV Other-
92 81 19 4 69 30 10
excellent very good good moderate not Satisfied8 47 203 40 2
excellent very good good moderate not Satisfied28 108 453 19 2
excellent very good good moderate not Satisfied16 57 222 16
excellent very good good moderate not Satisfied
7 53 195 34 11
excellent very good good moderate not Satisfied
28 48 206 16 3
Hindustan Times
Times of India
Dainik Hindustan
Danik Jagran
Amar Ujala
Rashtriya Sahara Other
34 135 8 83 109 6 9
Airtel Vodafone Idea Reliance Tata Indicom BSNL Others34 51 30 41 18 85 42
90.4 CMS91.1 Radio
City 98.3 Radio Mirchi93.5 S
FM 100.7 AIR105.6
GyanvaniNot use
66 109 61 4 1 64
yes No177 123
TV Radio Magzines/Newspaper All
88 2 33 73
Yes No
288 12
Thank You !