BIG BAZAAR

DEVELOPMENT AND EVOLUTION OF RETAIL

Traditional

Daily Reach

Govt. Support

Modern Formats

Weekly Markets

Village Fairs, Melas

Local Kiranas

PDS

Cooperatives

Hypermarkets, Supermarkets, Departmental Stores etc

Shopping & entertainment

Neighborhood & Convenience

Low Price

Shopping experience& efficiency

Rural Retail Adhaar, Hariyali etc New Experience

TRADITIONAL MARKET

DESTINATION FOR BOTH SHOPPING AND ENTERTAINMENT

DAILY REACH- KIRANA AND NEIGHBOURHOOD STORES

NEIGHBOURHOOD & CONVENIENCE

GOVT SUPPORT-PDS & COOPERATIVES

ECONOMICAL &

AFFORDABLE

RURAL RETAIL

ITC CHAUPAL

MODERN FORMATS

Increase in per capita

retail Space

ORGANISED RETAIL IN INDIA

Entry, Growth, Expansion, Topline Focus

200020062008

Range, Formats, Portfolio

Supply Chain, Strong Backend support, Technology', Sourcing

2010

M & A and Consolidations

PHASE IPHASE IIPHASE IIIPHASE IV

Phase III and IV are merging at this point of time.

Current Market Scenario• Economic Slowdown and retail is

also not untouched.

• Retrenchments and Layoffs in both Western and Eastern world.

• Working capital crunch across industries.

• Planning and working on the limited resources. Managing of working capital is very important.

CHALLENGES IN RETAIL

• Taxation laws that favor small retailers

• Different structure of sales taxes in different states

• Multi point octroi collection

• Problems of supply chain and logistics

• High cost of real estate

• Limited land availability in prime locations

RETAIL STRATEGY IN CURRENT SCENARIO

• Bringing out efficiency

• Expansion and Consolidation decisions

• Capturing the maximum share of entire consumption spend.

• Increasing consumption

THE BIG BAZAAR STORY

…….With a choice of around 1,70,000 products and discounts ranging from 6 to 60 %, Big Bazaar has managed to bring in both masses and classes. The reason it has emerged as India’s largest hypermarket, while so many other stores have floundered, is due to clarity of the company’s mission and the soundness of its strategy. Store format, location, layout, merchandizing policies, and a host of other elements of the company’s offer to the customer reflect a deep appreciation of the customers preferences and purchase behaviour.

Things you would like to know• The biggest customer for Big Bazaar till date is a farmer in Sangli

whose bill amount was Rs. 1,37,367 • The inspiration to set up big bazaar came not from any foreign

super market, but from a relatively small family run shop in Chennai, called “Saravana Stores”.

• The first big bazaar store was set up in Kolkata and second and third were at Koramangala, Bangalore and Abids, Hyderabad

• If you thought big bazaar outlets are crowded, they are intentionally designed to look that way.

• Soon you can expect sales people inside big bazaar outlets trying to sell you insurance, personal loan and other products and services

• Only apparels and clothing related items are sourced primarily from Pantaloon’s manufacturing units.

• Big bazaar runs SAP which is one of the leading ERP solution provider.

SEVICES

RELIABILITY :

• RESPONSIVENESS:

• EMPATHY

SERVICES

• Big Bazaar customer expect a low price model of things but a high standard of services is still expected.

• standard are known by the word of mouth rather than advertising.

• gap between the consumer expectations has been efficiently managed

BRINGING OUT EFFICIENCY

PRICING STRATEGIES

• Consumer Psychology and Pricing

Reference pricing

Price Cues

Pricing Method

• Value Pricing• Promotional Pricing• Loss-Leader Pricing • Special Event Pricing • Other pricing strategies: Buy more, save more Prices reduced on a combination Holding special discounts Highlighting the savings possible The Price Challenge Offer

PROMOTIONS AND ADVERTISING

• Keep West-aSide. Make smart choice !

• Shoppers! Stop. Make a smart choice !

• Change Your Lifestyle. Make a smart choice !

TOUCH AND FEEL EXCITEMENT

CREATING OCCASIONS TO

CONSUME

SABSE CHIKNA KAUN CAMPAIGN

DETERGENT MELA

INDIAN BEVERAGE LEAGUE

JUICE FESTIVAL

DAL CHAWAL MELA

PANTALOON EOSS

PANTALOON EOSS

SABSE SASTE 3 DIN

SABSE SASTE 3 DIN

SABSE SASTE 3 DIN

THANK YOU