beware of marketing gurus

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Startup marketing:Beware of marketing gurus

Hayut YogevGaia VSM CEO,Startup (Nation) Marketing TLV

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Beware of marketing gurus

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The brand (& company) perceptionGenerating revenues and profit

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Marketing has clear rules to follow5

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GooMold

The Rules of Startup Marketing

12Marketing

The three stages of Marketing

13Gaia VSM LTD confidential All rights reserves

What is a Market Strategy?

A process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage

(Wikipedia)

142] Marketing strategy[1][ is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage[3]. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal http://en.wikipedia.org/wiki/Market_strategy

Market Mapping

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Say goodbye to subjective points of view. Dont ask customers if theyll use the product or what they need Dont adopt the same plan as the startup next door Understand what you really have to offer Monitor customer behavior Find the opportunities Identify the barriersMarket Mapping16

The 4 Core Dilemmas*at the base of any startups market strategy*Source: Gaia Model

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What do we do? The Product

The 4 Core Dilemmas*source: Gaia Model11.

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http://www.typemock.com/

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21*source: Gaia Model

What Market Category should we play in?

2The 4 Core Dilemmas2.

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24*source: Gaia ModelWho are our Main and secondary Customers?3The 4 Core Dilemmas3.

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Rogers Adoption Curve

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What is our Value Proposition? *source: Gaia Model4The 4 Core Dilemmas4.

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What do we do? The Product

What is our Value Proposition?

What market

Category are

we playing in?

Who are our Main and secondary Customers?The 4 Core Dilemmas*source: Gaia Model29

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Plan, Prepare and Consolidate your startups marketing communications

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By failing to prepare, you are preparing to fail.

Benjamin Franklin

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Building the Marketing Activities plan33

Always keep one step ahead

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Be creativeRead. Learn. Follow.Be aware to new marketing trendsBe innovative

Always keep one step ahead36

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Startup marketing:

Thank You

Email: Hayut@gaia-vsm.comWebsite: www.gaia-vsm.com

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