why are we called the "digital marketing gurus"
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7/27/2019 Why are we called the "Digital Marketing Gurus"
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1
Why are we called
“Digital Marketing
Gurus”?
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Content Is the King
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Content Strategies that “Worked” in the past
• Content Strategy motivated by results
• Content Strategy gives birth to “Keywords”
• Streamlined strategy for online and offline, social content
• Focus on Content with Substance and Pull
• Delivery, Governance and Monitoring for sustainable results
Consistency of Strategy Across Platforms
• On your Website
• On Social Media platforms
• Blogs, Articles, Press
• Forums
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Keyword Strategy is the Key
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Keyword Strategies that “Worked” in the past
• Long Tail Vs. Short Tail keyword Strategies
• Keywords aligned to Content Strategy
• Keywords aligned to Industry
•
Focus on Keywords with Pull• Focus on Keyword Insights
• Delivery, Governance and Monitoring for sustainable results
Consistency of Strategy Across Platforms
• On your Website
• On Social Media platforms
• Blogs, Articles, Press
• Forums
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Regular Blogging Vs. Power Blogging
Execute Write Send forReview
Update andPublish
Visualize ContentImage /
Info-graphics
Tuned,Collatedcontent
Discover
Interact and
Understand
Research onrequirement,
Domain
Keyword Analysis,
Hash tag analysis
Power Blogging
• Aligning with content Strategy
• Roughly 450-500 words
• More effective off-page promotions possible via this blog, better results
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Act Visualize andWrite
Send forReview
Update andPublish
Regular Blogging
• 2 hours typically from Act to Publish
• 200 -250 words
• Author works on pre-defined setup of topics
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Structured On-Page and Off-page SEO program
Stage I
Website
Eval
Stage II
On-Page
SEO
Stage III
Implemen
tation
Week 1 Week 2 Week 3,4 Month 2 onwards, every month
Stage IV
Off-Page SEO, Monitoring and
Reporting
Eval Reports Recommend
ation Reports
Implementat
ion Status
Report
Off-page SEO activity Weekly/Monthly
Reports
Project Management, Account Management
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On-Demand or Monthly SEM/SMM
Project Management, Account Management
On-Demand /
Every month
Continuous Campaign Optimization
Tuning region, audience and market
Monitoring and Reporting
Monthly Summary SEM reports from Google PPC, FB
PPC
Automated Repots from Google PPC, FB PPC
Consulting
Initial Setup
1 week
1.SEM Keyword
Report
2. CampaignSettings
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Advanced SEM/SMM Programs from TobocBiz
Project Management, Account Management
Every month
Monthly Monitoring
and reports from
Campaigns
1-2 week
1.SEM Keyword
Report
2. Campaign Settings
TobocBiz.com, The Digital Marketing Gurus 7
Keyword Strategyper Category,
Landing pages
Engage/Consult &
Identify TopCategories
Get Feedbackon Strategy
fromStakeholders
Revise KeywordStrategy, Landing
Pages
Initial Setup
Analyze whichContent or
Keywords areWorking
• Continuous Campaign
Optimization
• Tuning region, audience
and market
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Social Media Marketing Programs
Project Management, Account Management
Monthly Revision of Strategy based on Reports
Social Media Platforms Facebook
Google+
Youtube
ResearchDefine
the Goals
Prepare TacticalPlan &
Campaigns
Get
Approval
Plan Execution,Community
Management andReporting
TobocBiz.com, The Digital Marketing Gurus 8
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Advanced Community Activities
Project Management, Account Management
Monthly Revision of Strategy
based on Reports
SMO reports
SMO Platforms Yahoo Answers
Blogs
Research
TobocBiz Sr.Community
Manager
ReviseStrategy
Review
TobocBiz.com, The Digital Marketing Gurus 9
SubmitReport
Key Benefits Higher Quality Traffic
Lasting Value
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Detailed Estimation
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3 Feature/Function
Complexity Total
(Hours)
3.1 SEO
Onpage Custom 5.0
Offpage Custom 40.0
Custom Reporting Custom 6.0
51.0
3.2 SMO -
Community Management Custom 60.0
Custom Reporting Custom 6.0 66.0
3.3 SEM -
Facebook/Google CPC Campaign Custom 24.0
-
3.4 Regular Blogging Custom 8.0
-
Total 149
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TobocBiz Guarantees
Unethical SEO techniques are strictly prohibited in our SEO
work.No breaking changes on your website without prior approval.
We do not give false ranking guarantees.
Every TobocBiz Proposal will have
Clearly Outlined Scope, Out of Scope, Deliverables,
Estimates, Budget and Timeline, Guarantees, Single Point
of Contact, Account Management Contact and Escalation
Matrix
The Dollar Amount/month for chosen programs,
SEO/SEM/SMM/Blogging/SMO = $X / month
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To know more, feel free to write to [email protected] or visit
www.tobocbiz.com