be found online overview & credentials
DESCRIPTION
Custom, effective and on-going Search campaigns focused on the client\'s ROITRANSCRIPT
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Be Found OnlineCompany Overview & CredentialsMarch 24, 2010
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Presentation OutlineWhat We DoArt & ScienceSearch Engine Optimization
(SEO)SEO Case StudiesPaid SearchPaid Search Case StudiesClient ListTable XI
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What We DoBe Found Online is a full service search marketing company. We care about our clients’ success, and it shows. Our wealth of experience, hard work and dedication pay off every day with clients’ increased site traffic, improved ROI, and overall customer satisfaction.
Our art and science approach differentiates us in the industry. We stand out because we take the time to forecast trends, use technology to our client’s advantage and apply our creative talents to all aspects of digital marketing.
We’ve been in the search industry for years, and we are still excited to go to work each day. We’re notoriously fun to work with and our commitment to search marketing shows in our enthusiasm.
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How You BenefitWhat does our art and science approach mean for our clients? When we manage Digital Marketing, you will experience
• Dynamic campaigns that compel users to act
• A boost in search rankings for targeted terms
• An increase in qualified website traffic• More return customers• Improved ROI• An ongoing, active social presence• Online brand reputation protection• Transparent monthly metrics• Expert strategy recommendations
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The ArtBe Found Online is a young company, but our employees have years of Digital Marketing experience. Every member of our staff is a seasoned search marketing professional.
Our team consists of:
• Strategic leadership with business & internet marketing know-how
• Experienced SEM, SEO, and Social experts. No “newbies” here.
• Project managers who focus on results and
communicate effectively
• Trained writers whose content attracts visitors
who are ready to take action
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The ArtSteve Krull – CEO and Chief Search Scientist
Steve is the Chief SEO Strategist. He oversees SEO and Web Strategy in addition to a variety of operations and administrative functions. His passion for solving problems and successful campaigns drives new and creative solutions across an array of engagements.
Dan Golden – President and Chief Search Artist
Dan is the Chief SEM Strategist. He leads paid and local search initiatives in addition to overseeing sales and strategic product development. His vast search experience and his ability to articulate creative solutions to difficult problems makes Dan both a visionary and a leader.
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The ScienceWe use best-in-class technology including:
• Acquisio• SpyFu• Keyword Discovery• Raven• More…
We are always testing new technology to find the best solutions to improve efficiencies, advance your campaign’s success, and help reach your goals.
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Search Engine Optimization
SEO Secret SauceResearch Breeds
Success
◦ Business objectives
◦ Competitive analysis
◦ Keyword research◦ Site analysis◦ External link
landscape◦ Multiple data
sources
How we do what we do
A Balanced Approach to SEO
The right mix counts
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SEO – Strategy Development
From analysis to application objectives are matched to tactics,
targets identified and goals achieved.
SEO ToolboxBest in class tools
◦ Research◦ Analysis◦ Competition◦ Reporting
Benefits◦ Thorough analysis◦ Multiple perspectives◦ Data drilldown◦ Competitive insights◦ Keyword detail
SEO ReportingMonthly Reporting
◦Natural search traffic◦Keyword ranking◦Link acquisition◦More…
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SEO Case Studies
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SEO Case StudyLong-Term SEO
Be Found Online manages Nissan’s long-term SEO strategies, integrating local dealerships across the country. Our challenge here was that Nissan’s local website didn’t have a front door for quick and easy SEO. We had to use a variety of SEO techniques to bring targeted traffic to the site, providing cross-linking strategies to integrate new landing pages into the main site, and ensuring SEO compliance of new HTML templates.
Our efforts resulted in a phenomenal improvement of search results positioning including 360 terms ranking in Google’s top 10.
www.Local.NissanUSA.com
Google Position
# of Terms Ranking
Top 10 360+
Top 5 220+
#1 46
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SEO Case StudyLong-Term SEO
In the fall of 2007 we restructured The Spice House’s website architecture to make it more search engine friendly, defining appropriate category and product level navigation. We used cutting edge technology to research competition, select keywords, and implement a site transition strategy. Since 2007, the Spice House has seen a 76% growth in organic traffic and a 40% revenue growth from organic search.
www.theSpiceHouse.com
Return on Ad Spend 2009
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SEO Case StudyShort-Term SEO
To promote an extravagant year-end sales event, we designed a press release campaign for Nissan. Our aggressive online PR generated quick buzz with lasting impact on a short event timeline.
Our press releases incorporated keyword-rich, localized phrases and were distributed through online channels targeted at the top 20 markets and 3 Midwestern metro areas.
Nissan saw incremental gains in online traffic of 15-20% during the campaign window, and acquired nearly 6000 lasting backlinks.
www.Local.NissanUSA.com
Apr
Jun
Aug
Oct0
2000
4000
6000
Total Backlinks
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Paid Search
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Our Approach
Relevancy Based Optimization
◦ Test multiple ads◦ Implement day
parting◦ Customize bid rules◦ Create targeted
landing pages◦ Flexible campaign
budgets
Optimization Beyond Keywords
Best in Class Technology Core Product Benefits
◦ Completely customizable◦ Optimize against any KPI◦ Flexible rules & budgets◦ Import existing tags & data◦ Manage across all search
engines◦ Consolidate campaigns◦ 100% cost transparency
KPI Tracking Dashboard
Customizable Bidding Rules
X XSay NO to Set it & Forget it Black Box SEM
SEM Reporting Deep Insights into
Search Trends and Brand Engagement
Monthly Summary Reports◦ Campaign summary◦ Top keywords, campaigns
& Ad groups◦ 100% cost transparency◦ Top performing ad copy◦ Post click reporting
Automated Custom Reports◦ Need more details? Ask!
Keyword Strategy & ProcessUtilize Multiple
Keyword Research Tools◦ Top category terms◦ Competitor’s
keywords◦ Top volume keywords◦ Common iterations
Combine Onsite Analytics◦ Site search data◦ Use organic keyword
data
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Paid Search Case Studies
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Paid Search Case StudyMulti-Local SEM Campaign
In January 2010, BFO took over management of this multi-local Paid Search Campaign. In the first 2 months, we saw considerable improvement in the number of visitors while the cost of conversions and the costs per click decreased. *
January 20% Decrease in Cost/Conversion 16% Decrease in Cost/Click
February 23% Decrease in Cost/Conversion
*vs previous 5 months average
Increased Volume.Decreased Cost.
National Dental Provider - Retail Chain
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Paid Search Case StudyShort-Term National SEM
In September 2008, we created and managed a Paid Search campaign for the 2009 tax season. The campaign targeted users in the top 200 markets nationwide resulting in tremendous click through rates and low costs per click on brand keywords.
We drove a stunning 233% increase in SEM traffic using the same budget as the prior year.
2008 2009 % change
Impressions 1,590,440 2,647,913 66%
Clicks 51583 171259 232%
CTR 3% 6% 100%
Avg CPC .96893802 .30334815 -69%
Cost $49,981 $51,951 4%
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Client List and References
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Our Experience Our focus has always been on Digital Marketing
Our staff has years of SEM, SEO and Social Marketing experience helping a variety of clients meet unique online goals.
We have a proven track record of Digital Marketing success with B2B, B2C, enterprise and franchise clients
Our team has the strategic media experience to understand the value of a carefully crafted message plus the online marketing experience to drive that message across traditional search and emerging social platforms
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Select B2C Clients
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Select B2B Clients
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Select Retail Clients
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Contact InformationBe Found Online, LLC.1022 W GeorgeChicago, IL 60657(877) 55-FOUND
Steve [email protected]