30 ways to get found online

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Post on 13-Apr-2017

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  • 38% of entrepreneurs in the US are women. We can do better than that!

    No matter what kind of business you run, you need to be online these days.

    With this guide, you can stand out from the millions of other sites and get more business through the web.

  • Get Found on Other Sites

    1. Get your business into directories YellowPages MerchantCircle Manta CitySearch

    2. Get your business into review sitesand get reviewed! Tripadvisor Yelp AngiesListBusinesscenter

    3. Build a social media presence Facebook Instagram Pinterest

    Twitter Linkedin Google+

  • Get Found on Other Sites

    4. Affiliate sitesWebsites you pay to feature your product. Often offer a pay-per-click system (e.g. 10/click).

    5. Engage with forums Quora Reddit Yahoo Answers

    6. Sell your products online Amazon Etsy Shopify (to make your own platform)

  • Get Your Blog Found

    7. Write and maintain a blog Give people a compelling reason to visit Build trust with a regular posting schedule Establish yourself as an industry leader

    8. Find and connect with other blogsConnect to high-traffic blogs in your niche that you can partner with. Mention their products or services in exchange for mentioning yours.

  • Get Your Blog Found

    9. Hire guest bloggersPay for high-quality guest posts, either on their platform or on yours.

    10. Target local blogs in your nicheFind whos talking in your niche Then find micro-niches within those conversations.

    11. Encourage readers to shareMake it easy to share with attractive social buttons. Dont be afraid to ask for the share!

  • Get Found in Search Engines

    12. Make your site easier for search engines to read Keep your URLs simple Submit your sitemapand keep it up to date Dont duplicate your pages Use accurate title tags Include descriptions for non-written media

    13. Manage your meta tags Title tag Meta description Meta robot tags

  • Get Found in Search Engines

    14. Optimize your anchor textHelp the search engines know what the link is for with the anchor text.

    15. Keep your website responsivePeople will visit you on their mobile devices Be ready for them.

  • Local Search Optimization

    16. Get a Google+ profileGoogle uses these profiles to pull business information.

    17. Register with Google My Business Include: Your phone number Your business address

    18. Standardize your directory listings Your information gets pulled from your directory listings. When theyre all consistent, your search ranking will improve.

    19. Rinse and repeat for BingPlaces

  • Keyword Strategy

    21. Put keywords in your titles... and put secondary keywords or synonyms in your subtitles.

    20. Research profitable keywords Google AdWords Microsoft Bing Ads Intelligence Twitter Advanced Search

    22. And meta descriptions...

    23. And headings...

    24. And URLs...

    25. And image names.Search engines cant read the content of images, so you need to tell them with the image names and alt image tag.

  • Other Tactics

    26. Reward referralsOffer a discount, special content, or even your product (like a free coffee) for referrals.

    27. Leverage your existing networkDont be shy. Bully your friends and families into sharing your content and writing great reviews.

    28. Get accredited by the BBBAnd maintain a good rating. This is particularly important for service-based businesses.

  • Other Tactics

    29. Paid advertising on social mediaDemographic targeting lets you targetvery specific kinds of people.

    30. Advertise with Google AdWordsBe prepared to spend time to make your adword campaign profitable.

  • Patience Consistent organic traffic takes time to build.

    VigilanceWinning the trust of your audience takes commitment and consistency.

    ConfidenceThe attention of the world has moved online. Get good at this now and be confident in your ability to weather future storms.