B2B: You’re doing it

wrong!(and how to fix it)

The golden age of boring sales reps is over!B2B remained out of the debate on digital transformation and innovation for too long.

B2B is not anymore the sacred cow of salesThis shift involves a completely new role for sales managers, who must work on the basis of a true partnership with marketing.

What about 21st century tools?If with the old model vendors retained total control over the information given to their leads, the new B2B breaks this, information is now only freely available online, but is now under the responsibility of marketing.

So, what’s next?

Define your market space and identify user pains.

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Remember to start with the why

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Define a clear value proposition

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“Practice safe strategy, use a concept”

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Define a lead generation strategy

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Leverage automation

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Recycle your content

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Improve your email effectiveness

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Improve your website conversion rates

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Improve your social engagement

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Align marketing and sales

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Segmentation of leads and prospects

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Focus on the right metrics

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Maintain a database

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Remember, it’s about humans

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