C u r r e n t l y

M a r k e t i n g i s o n e

o f t h e a r e a s m o s t

i m p o r t a n t f o r a n y

c o m p a n y t h a t

w a n t s t o s u r v i v e

i n a w o r l d a s

c o m p e t i t i v e a s

o u r s . T h e n , a s t h e

m o d e r n M a r k e t i n g

a f f e c t s a l l

(c o n s u m e r s a n d

e n t r e p r e n e u r s ),

i t i s n e c e s s a r y

t o s t u d y i t .

I t i s "t h e s o c i a l

a n d a d m i n i s t r a t i v e

p r o c e s s b y w h i c h

t h e g r o u p s a n d

i n d i v i d u a l s m e e t

t h e i r n e e d s b y

c r e a t i n g a n d

e x c h a n g i n g g o o d s

a n d t h e b e s t

s e r v i c e t o t h e

c u s t o m e r " h a s a l s o

b e e n d e f i n e d a s a

p h i l o s o p h y o f

l e a d e r s h i p t h a t

a r g u e s t h a t t h e k e y

t o a c h i e v i n g t h e

o b j e c t i v e s o f t h e

o r g a n i z a t i o n l i e s

i n i d e n t i f y i n g t h e

n e e d s a n d d e s i r e s

o f t h e t a r g e t

m a r k e t

T h e f i r s t s t a g e o f t h e

m a r k e t i n g p r o c e s s

c o n s i s t s o f t h e s e a r c h ,

i d e n t i f i c a t i o n a n d

a n a l y s i s o f

o p p o r t u n i t i e s t h a t m a y

e x i s t i n t h e m a r k e t .

T h i s s e a r c h ,

i d e n t i f i c a t i o n a n d

a n a l y s i s o f t h e b e s t

o p p o r t u n i t i e s i s

t h r o u g h a m a r k e t

N e e d

s

T r e n

d s

C h a n

g e s

F r o m

y o u

P r o b

l e m s

I t s h o u l d b e

n o t e d t h a t

o p p o r t u n i t i e s

d o n o t o n l y

i n c l u d e

o p p o r t u n i t i e s

f o r b u i l d i n g a

n e w b u s i n e s s ,

b u t a l s o

i n c l u d i n g , f o r

e x a m p l e ,

c h a n c e s o f

l a u n c h i n g a n e w

p r o d u c t , e n t e r

a n e w m a r k e t ,

b e t o n a n e w

T h e s e c o n d s t a g e o f t h e

m a r k e t i n g p r o c e s s c o n s i s t s

o f s e g m e n t a t i o n a n d

s e l e c t i o n o f m a r k e t s .

I n t h e f i r s t p l a c e i s i t

s e g m e n t e d o r d i v i d e d t h e

t o t a l m a r k e t t h a t e x i s t s f o r

t h e p r o d u c t o r s e r v i c e t o

o f f e r i n d i f f e r e n t

h o m o g e n e o u s m a r k e t s (g r o u p s

o f c o n s u m e r s w i t h s i m i l a r

c h a r a c t e r i s t i c s ), t a k i n g

i n t o a c c o u n t d i f f e r e n t

v a r i a b l e s s u c h a s l o c a t i o n ,

r a n g e o f a g e , g e n d e r ,

s o c i o e c o n o m i c s t a t u s ,

l i f e s t y l e , e t c .

A n d t h e n s e l e c t s b e t w e e n t h e

At this stage is analyzed the market that has beenselected in the segmentation and selection ofmarkets previously carried out (target market), inorder to know him better and thus be able toformulate the best marketing strategies.In the analysis of the market, the two mainelements discussed are the consumers thatcomprise it (target audience) and competition.• Consumer: analyzes your needs, tastes,preferences, desires, consumption habits,behaviors of purchase (where to buy, when to buy,to buy), customs, attitudes, etc.• Competition: analyzes its location, targetaudience, volume of sales, market share,experience in the market, resources, capacity, mainstrategies, competitive advantages, strengths,weaknesses, etc.

T h i s s t a g e f o r m u l a t e

m a r k e t i n g s t r a t e g i e s t o b e

u s e d t o e n t e r t h e t a r g e t

m a r k e t a n d a s s i s t y o u i n t h e

b e s t p o s s i b l e w a y , b a s e d o n

a n a l y s i s o f t h e m a r k e t

p r e v i o u s l y m a d e .

T h a t i s t o s a y , i t m a k e s

m a r k e t i n g s t r a t e g i e s t h a t

m e e t n e e d s , t a s t e s ,

p r e f e r e n c e s a n d d e s i r e s o f

c o n s u m e r s , a n d t o t a k e i n t o

a c c o u n t i t s o t h e r

c h a r a c t e r i s t i c s , a n d t h a t

a l l o w t h e m t o c o m p e t e

p r o p e r l y w i t h t h e

S t r a t e g i e s

f o r t h e

p r o d u c t

S t r a t e g i e s

f o r t h e

p r i c e

S t r a t e g i e s

f o r t h e

s q u a r e

S t r a t e g i e s

f o r t h e

p r o mo t i o n

A t t h i s s t a g e a r e

d e s i g n e d m o s t

s u i t a b l e p l a n s f o r

a c t i o n t h a t i n c l u d e

s t e p s a n d o t h e r

a s p e c t s n e c e s s a r y

t o i m p l e m e n t t h e

m a r k e t i n g

s t r a t e g i e s

p r e v i o u s l y

f o r m u l a t e d .

A c t i o n p l a n s

u s u a l l y i n c l u d e t h e

f o l l o w i n g e l e m e n t s :

The Tasks

The allocation of resources

ManagersThe programming

of the tasks

The required budget

T h e m a r k e t i n g

s t r a t e g i e s f o r m u l a t e d ,

o n t h e b a s i s o f

p r e v i o u s l y d e s i g n e d

a c t i o n p l a n s a r e

i m p l e m e n t e d a t t h i s

s t a g e .

T h e d e p l o y m e n t o r

i m p l e m e n t a t i o n o f t h e

m a r k e t i n g s t r a t e g i e s

i n c l u d e s a m o n g o t h e r

t h i n g s t h e

o r g a n i z a t i o n o f t h e

t a s k s , t h e a l l o c a t i o n

a n d d i s t r i b u t i o n o f

t h e e a s i e s t t o u s e

F i n a l l y , a t t h i s s t a g e i s

m o n i t o r e d a n d e v a l u a t e d

t h e i m p l e m e n t a t i o n o f

m a r k e t i n g s t r a t e g i e s .

I n t h e f i r s t p l a c e , i t

c o n t r o l s a n d e n s u r e s t h a t

t h e m a r k e t i n g s t r a t e g i e s

a r e b e s t i m p l e m e n t e d a s

s p e c i f i e d i n t h e p l a n s o f

a c t i o n , a n d t h a t t h e s t a f f

i n c h a r g e o f t h e

i m p l e m e n t a t i o n i s h a v i n g a

m o r e e f f i c i e n t p e r f o r m a n c e

b o t h i n d i v i d u a l a n d

c o l l e c t i v e .

A n d t h e n e v a l u a t e s a n d

c h e c k s t o s e e t h a t t h e

p r o p o s e d t a r g e t s a r e

The marketing mix are the most important tools used by the company to implement marketing strategies and achieve the goals set. These tools are also known as the P of marketing.

Most authors do not reach an agreement on the number of elements that make up the mix.

Any good, service, idea, organization

or institution that is offered in a

market for purchase and is much

better than the competition and

satisfies a need.

Is the product exchange, determined by a

higher utility or satisfaction derived from the

purchase and use or consumption of the

product.

It is the element that binds the mixture

much more short term and that the

company can adapt quickly to competition.

Element of the mixture used to get a product reachesthe customer successfully.

DISTRIBUTION POLICIES ARE

-DISTRIBUTION CHANNELS:They are important agents that are involved in theprocess of moving goods from the supplier to theconsumer.-DISTRIBUTION PLANNING:The decision to implement a system for how to getproducts to consumers and the agents involved(wholesalers, retailers).

PHYSICAL DISTRIBUTION:

Forms of transport, stock levels, storage, plant location and agents used.-MERCHANDISING:

Techniques are larger and actions carried out at the point of sale. It consists of the layout and presentation of the product to the place, as well as advertising and promotion at the point of sale.

Communication aims to spread a message in thefriendliest and that it has a target audienceresponse that is intended.The main objectives of communication are:• Communicate the most interesting features ofthe product.• Communicate the benefits of the product.• What you remember or buy the brand /product.

A n a l y s i s

f o d a

F o r t r e s s e s

T h e y a r e t h e b i g g e s t

c a p a b i l i t i e s t h a t

y o u t e l l t h e c o m p a n y

w i t h , a n d t h a t y o u

a l l o w h a v i n g a

p o s i t i o n p r i v i l e g e d

i n f r o n t o f t h e

c o m p e t i t i o n .

O p p r t u n i t i e s :

T h e y a r e t h o s e

f a c t o r s t h a t p r o v e t o

b e m o r e p o s i t i v e ,

f a v o r a b l e ,

e x p l o i t a b l e , t h a t

t h e y m u s t d i s c o v e r

t h e m s e l v e s a t t h e

s u r r o u n d i n g s t h e

c o m p a n y a c t s i n

w e a k n e s s e s

T h e y a r e t h o s e f a c t o r s t h a t t h e m o s t

u n f a v o r a b l e p o s i t i o n

i n f r o n t o f t h e

c o m p e t i t i o n y o u l a c k

o f t h a t a r e n o t

p o s s e s s e d t h a t t h e y

d o n o t d e v e l o p

p o s i t i v e l y ,

r e s o u r c e s , a b i l i t i e s ,

a c t i v i t i e s , e t c .

T h r e a t s

T h e y a r e t h o s e s i t u a t i o n s t h a t c o m e

f r o m t h e

s u r r o u n d i n g s a n d

t h a t c a n c o m e t o m a k e

t h e m o r e d a n g e r o u s

e n c l o s u r e a g a i n s t

t h e p e r m a n e n c e o f t h e

o r g a n i z a t i o n .

C O N C L U S I O N

• We c a n c o m e t o a n e n d

t h a n m a r k e t i n g , i n

a n y o n e o f h i s s h o w s ,

h e i s t h e m o r e

i n d i s p e n s a b l e , f o r

t h e p r o j e c t i o n s ,

i n v e s t i g a t i o n s ,

s t a t i s t i c s a n d

d u r a b i l i t y o f t h e

o r g a n i z a t i o n s ; B u t

h i s p r i n c i p a l s h o w