Ava LawlerManaging Director

Alistar NicholasSenior Advisor

Exploring the digital marketing and social media landscape

It’s “MEGA” huge!

Over the next 8 years:China will expand from 3 to 13 megacities with populations of 10-20 M people each

The majority of residents will be of middle income status

• By 2016, China’s Personal Purchasing Power > USA

• By 2020, China > USA’s economy

How big is the opportunity in china?

China already garners big share of global ad spends

China’s ad spend is ranked #3 in the world.

Asia expected to surpass other regions in the next

few years

Pulse of Business in China is Staggering

Broad Group’s Record construction of a 30 Story building in 15 days

Domestic competition hitting the international

stage

A rapidly growing economy –

can it be sustained?

Highly regulated yet highly volatile media

environment

Growing consumerism and a growing sense of consumer

rights

The promise and risks of emerging markets

Social media is changing the way

companies do business

With the opportunities, come a very challenging business

environment . . .

Internet• Most Internet users (538MM)• More than population of EU or

almost 2X USA • 10,000 new users to internet /day

Source: China Internet Watch, CNNC

Mobile:• Largest Smartphone market

globally (388M)• 75% of internet users in China

access the internet via mobile devices daily

Despite the China Firewall,lots of equivalent and innovative platforms

Among platforms, Weibo is #1

2 competing providers (Sina

Weibo and Tencent Weibo)

400+M Registered Users

100M posts / day 30M video views per day

Most tier 1 cities and 70% hold

college degrees

Essentially the Facebook + Twitter

of China

China loves to create content on Weibo

Netizens don’t just consume,

they also contribute

(2 X USA average) and

among highest in the world

Four things to remember

1. Need to use LOCAL PLATFORMS and be CULTURALLY RELEVANT;

2. ENGAGE with content creators;3. Be STRATEGIC;4. Don’t be afraid to ASK FOR HELP.