ASSIGNMENT

DRIVE FALL 2013

PROGRAM MBADS / MBAN2 / MBAHCSN3 / PGDBAN2 / MBAFLEX

SEMESTER II

SUBJECT CODE & NAME MB 0049 - PROJECT MANAGEMENT

CREDITS 4

BK ID B1632

MARKS 60

Q.No Criteria Marks Total Marks

1 Describe the CPM model. Briefly explain.

A

Interpretation of - CPM Model with

Assumptions

Procedure

Objectives

Conclusion

3

3

3

1

10

2 Define risk management. What are the different types of risks that can affect a

project?

A Definition of risk management

Types of risks

Macro risk levels

Micro risk levels

1

4.5

4.5

10

3 Briefly discuss the steps to close the project

A

Finishing the remaining work

Get client acceptance of the deliverables

Contractual aspects and final accounting

Update and archive all documents

Conduct post-implementation audit of the

project

Prepare final project report

Release all resources – materials,

equipment, and people

Organising closure meeting

1.25

1.25

1.25

1.25

1.25

1.25

1.25

1.25

10

4 Discuss the various steps of PMIS planning

A Identify the information needed

Capture data

2.5

2.5 10

Process data into information and store it

Communicate information to stakeholders

2.5

2.5

5 What are the important approaches to project control?

A

Explanation of approaches

Variance analysis

Performance analysis

Conclusion

3

6

1

10

6 Describe the project planning process and explain it in detail.

A

Explanation of project planning process

identification process

review process

analysis process

Conclusion

3

3

3

1

10

*A-Answer Note –Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

***********

ASSIGNMENT

DRIVE FALL 2013

PROGRAM MBADS / MBAN2 / MBAHCSN3 / PGDBAN2 / MBAFLEX

SEMESTER II

SUBJECT CODE & NAME MB 0044 - PRODUCTION AND OPERATION

MANAGEMENT

CREDITS 4

BK ID B1627

MARKS 60

Q.No Criteria Marks Total Marks

1 State the important considerations for locating an automobile plant.

A

With respect to

General factors(including importance and

advantages)

Special factors((including importance and

advantages)

8

2

10

2 Explain essentials of Project Management Philosophy

A

Characteristics of project mindset

Project evaluation and selection criteria

Typical characteristics of a project

Project parameters for negotiation

Value addition of project management

Project management players, their roles

and responsibilities

1

2

1

2

2

2

10

3 Several different strategies have been employed to assist in aggregate planning.

Explain these in brief

A

Explanation of 3 types of pure strategies(Chase

demand, level production, stable work force)

and their features

Mixed strategies

8

2

10

4 Illustrate the different methods by which quality is sought to be achieved using

various tools and techniques

A

Quality at the source

Quality control tools

Acceptance sampling

2

6

2

10

5 Explain the basic competitive priorities considered while formulating operations

strategy by a firm?

A • Cost 2.5 10

• Quality

• Time

• Flexibility

2.5

2.5

2.5

6 Explain briefly the four classification of scheduling strategies

A

Detailed scheduling

Cumulative scheduling

Cumulative-detailed scheduling

Priority decision rules

2.5

2.5

2.5

2.5

10

*A-Answer Note –Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

***********

ASSIGNMENT

DRIVE FALL 2013

PROGRAM MBADS / MBAN2 / MBAHCSN3 / PGDBAN2 / MBAFLEX

SEMESTER II

SUBJECT CODE &

NAME

MB0046-MARKETING MANAGEMENT

BK ID B 1629

CREDIT & MARKS 4 CREDITS & 60 MARKS

Q.No Questions Total

Marks

1 Explain the stages in the new product development process.

A Stages in new product development

10 10

2 Explain the various types of retailers and wholesalers.

A Types of retailers

types of wholesalers

5

5

10

3 Describe the steps in business buying process.

A Steps in buying process

10 10

4 Explain the product mix pricing strategies with examples.

A Explanation of product mix

product mix pricing strategies

2

8

10

5 Advertisement is a media which conveys message about the product. It is important

to understand different types of advertisement to attract the attention of the people to

a product and service. Find out the various forms of advertisement.

A Explanation of advertisement

types of advertisement

2

8

10

6 Explain the forms of customer relationship and the reasons behind losing customer

by organization.

A Forms of Customer relationship

4

10

reasons behind losing customer

6

*A-Answer

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme

ASSIGNMENT

DRIVE FALL 2013

PROGRAM MBADS / MBAN2 / MBAHCSN3 / PGDBAN2 / MBAFLEX

SEMESTER II

SUBJECT CODE &

NAME

MB0048

OPERATIONS RESEARCH

BK ID B1631

CREDITS 4

MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks

1 Discuss the methodology of Operations Research. Explain in brief the phases of

Operations Research.

Meaning of Operations Research

Methodology of Operations Research

Phases of Operations Research

2

4

4

10

2 a. Explain the graphical method of solving Linear Programming Problem.

b. A firm produces three types of products viz., A, B and C, which are processed on

three different machines viz., M1, M2 and M3. The time required to process on unit

of each of the products and the daily capacities of machines available per day are

given in the following table. The profit earned by selling one unit of type A, B and C

is Rs.10, Rs.15 and Rs.20 respectively. It is assumed that what all is produced is

consumed in the market. Formulate this as Linear Programming Problem to

maximize the profit.

Machines Time per unit (minutes) Machine capacity

available (min.) Product A Product B Product C

M1 5 3 2 400

M2 4 - 3 500

M3 5 2 1 300

Explanation of Graphical method of solving LPP

Formulating the LPP

5

5

10

3 Explain the steps involved in finding Initial Basic Feasible solution by the following

methods:

a. North West Corner Rule method

b. Vogel’s approximation method

Steps in North West Corner Rule method

Steps in Vogel’s approximation method

5

5

10

4 Explain Monte Carlo Simulation method. What are the advantages and limitations of

Simulation?

Explanation of Monte Carlo Simulation method

Advantages of Simulation

Limitation of Simulation

5

2.5

2.5

10

5 Explain the Characteristics and Constituents of a Queuing System.

Meaning of Queuing Theory

Characteristics of a Queuing System

Constituents of a Queuing System

2

4

4

10

6 a. What do you mean by dominance? State the dominance rules for rows and columns.

b. What are the differences between PERT and CPM?

Meaning of Dominance

Dominance rules for rows and columns

Meaning of PERT and CPM

Differences between PERT and CPM

2

3

2

3

10

ASSIGNMENT

DRIVE FALL 2013

PROGRAM MBADS / MBAN2 / MBAHCSN3 / PGDBAN2 / MBAFLEX

SEMESTER II

SUBJECT CODE &

NAME

MB0045

FINANCIAL MANAGEMENT

BK ID B1628

CREDIT 4

MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Question Marks Total Marks

1 TCS has emerged as India's most admired company ahead of Hindustan Unilever, ITC, and

Infosys, says global management consultancy Hay Group. TCS replaced last year's winner

group company Tata Steel by scoring highest on parameters such as corporate governance,

financial soundness, and talent management. Two criteria in particular, Leadership, and

Creating Shareholder Value separated the winners.

How do you think effective interaction between HR and finance department of a firm helps in

achieving its skills?

Do you think that TCS has preferred the profit maximization approach over the wealth

maximization approach?

Interaction between HR and finance functions

Goals of Financial management

4

6

10

2 A) The current price of an Ashok Leyland share is Rs. 30. The company is expected to

pay a dividend of Rs. 2.50 per share which goes up annually at 6%. If an investor’s

required rate of return is 11%, should he or she buy this share or not?

B) A bond with a face value of Rs. 100 provides an annual return of 8% and pays Rs. 125

at the time of maturity, which is 10 years from now. If the investor’s required rate of

return is 12%, what should be the price of the bond?

A Problem

B problem

5

5

10

3 a) How do you think the trend of capital structure across the Indian corporates affect the

economy as a whole?

b) What proportion of debt and equity should be taken up in the capital structure of a

firm?

c) Discuss the theories that are propounded to understand the relationship between

financial leverage and value of the firm.

a) Trend of capital structure

b) proportion of debt and equity

c) explain the theories

2

3

5

10

4 HPCL was established in 1952, operates from 500 different locations, including refineries,

terminals, LPG plants, aviation service facilities, etc. They developed a Lotus Notes

workflow tool and deployed it across the organisation so that any capital investment proposal

from any operating location in the country can be routed to relevant reviewers and approving

authorities. With the implementation of the new online system, the total cost savings as a

result of reduced man-hours amounts to about Rs 25 lakh per annum.

1. What do you think would have been the complexities involved in implementing this new

project at HPCL?

2. What are the various phases in the capital budgeting process? To what extent do you

believe that automation can ease out the process?

1) capital budgeting process

2) phases in capital budgeting decisions

5

5

10

5 A) Indicate whether the operating cycle in the following industries is short (less than 30

days), medium (less than 6 months) or long (more than 6 months)

Steel, rice, vegetables, fruits, jewelry, processed food, furniture, mining, flowers and

textiles

b) Companies with the shortest working capital cycles have current ratios much lower

than the firms with longer cycles. What is your view on this statement? How do you

think the operating cycle affects operating profit margins?

c) Discuss the relationship between working capital management and market

performance of a company? Do you think the kind of relationship varies depending on

the type of industry?

a) duration

b) operating cycle

c) need for working capital

2

4

4

10

6 Nirma acquired Core Healthcare Ltd. in FY 2007. To bring about improvement in terms of

liquidity in the script of the Company , it has gone for a stock split because it hasn’t had any

buyback in the recent past. Nirma paid Interim dividend in 2007 to avoid the higher dividend

tax announced in that year’s budget.

Henkel, on the other hand, has a very weak Dividend Policy. The major reason being that the

company has weak operations and low margins. There is no record of Stock Splits and

Buybacks by Henkel India in the past.

Discuss the dividend polices of these two companies.

a) Analyse the dividend policies of the two

companies for the last 10 years

b) Explain stock split and buyback of shares

7

3

10

ASSIGNMENT

DRIVE FALL DRIVE 2013

PROGRAM MBADS / MBAN2 / MBAHCSN3 / PGDBAN2 / MBAFLEX

SEMESTER II

SUBJECT CODE &

NAME

MB0047- MANAGEMENT INFORMATION SYSTEM

BK ID B1630

CREDIT 4

MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks

1 A waiter takes an order at a table, and then enters it online via one of the six terminals located

in the restaurant dining room. The order is routed to a printer in the appropriate preparation

area, the cold item printer if it is a salad, the hot item printer if it is a hot sandwich or the bar

printer if it is a drink. A customer’s meal check-listing, bills the items ordered and the

respective prices are automatically generated. This ordering system eliminates the old three-

carbon-copy guest check system as well as any problems caused by a waiter’s handwriting.

When the kitchen runs out of a food item, the cooks send out an ‘out of stock’ message, which

will be displayed on the dining room terminals when waiters try to order that item. This gives

the waiters faster feedback, enabling them to give better service to the customers. Other system

features aid management in the planning and control of their restaurant business. The system

provides up-to-the-minute information on the food items ordered and breaks out percentages

showing sales of each item versus total sales. This helps management plan menus according to

customers’ tastes. The system also compares the weekly sales totals versus food costs,

allowing planning for tighter cost controls. In addition, whenever an order is invalidated, the

reasons for the invalidation are keyed in. This may help later in management decisions,

especially if the invalidations are consistently related to the food or the service. Acceptance of

the system by the users is exceptionally high since the waiters and waitresses were involved in

the selection and design process. All potential users were asked to give their impressions and

ideas about the various systems available before one was chosen.

a. What is the type of information system the above scenario is referring to?

b. How does this system helps later in management decisions related to food or service

based on the reasons for the invalidation which are stored

c. How this system does helps in finding out the performance of the hotel form year to

year?

A a. Identifying the correct type of information 2

10 b. Explaining the detail of what the system

does in out of stock which helps in

planning and control

4

c. Explaining the concept of forecasting 4

2 a. With the increase in technology the business processes have been frequently changed

and modified based on the upcoming requirement of the organization. What is this

type of concept called as?

b. Explain reverse engineering. How do you improve a process in BPR

A a. Identifying the concept 1

10

b. Explaining the reverse engineering

concept

2

Explain improving a process in BPR 5

Diagram of improving model of BPR 2

3 a. While implementing MIS in any organization change can occur in number of ways.

List and explain the steps in the process as suggested by Lewin’s model.

b. Compare between prototype approach and Life Cycle approach

A a. Explaining the 3 steps of implementing the

process suggested by Lewin’s model

6 10

b. Comparison between the two approaches

atleast two points

4

4 Quality is abstract in nature. It varies among users and across industries. List and explain the

quality parameters with suitable examples. Also explain the effect of each quality parameters

on information processing.

A Listing atleast 5 parameters 2 10

Explaining with their explanation 3

Examples 2

Explaining the effect on information processing 3

5 Write short notes on

a. Neural Networks

b. B2B model with an example

c. DSS Models

d. Administrative control

e. Distributed database

A a. Neural Networks

b. B2B model

c. DSS Models

d. Administrative control

e. Distributed database

2*5=10 10

6

A project is composed of 9 activities the three estimates of time in weeks for the activities are

given below in the following table.

Activity Immediate

predecessors

Optimistic time Most like time

duration

Pessimistic

time

A -- 5 8 10

B -- 18 20 22

C -- 26 33 40

D A 16 18 20

E A 15 20 25

F B 6 9 12

G C 7 10 12

H D 7 8 9

I F, E 3 4 5

a. Draw a PERT Network

b. Determine the expected time and variance for each activity

c. Determine earliest and latest occurrence time of each event

d. Determine the critical path for the network

A a. For correctly drawing the network diagram 2

10 b. For determining the expected time and

variance for each activity

3

c. For determining the earliest and latest

occurrence time of each event

3

d. For identifying the correct critical path 2

*A-Answer