Assignment 7 – Magazine Advert AnalysisBY JAY FELL

Common Conventions of Magazine Adverts

Large picture of artist in order to promote their image and draw audience in. Uses vibrant colours in order to stand out from the rest of the magazine. Release date (sometimes not) Social media links Big title of the album name so people remember it easier. Sometimes feature names of big hits to draw audience in to purchase the

whole album. Reviews and ratings of the album to draw people in as they will see that it’s

good.

Madeon – ‘The City’

This is a good example of a conventional magazine advert. It does not feature a picture of the artist but does include:

Release date in bold writing Artist name Featured tracks Social media Reviews

The use of the bright colours not only stand out but also are useful for his genre which is EDM. There is also a silhouette of the city which represents the title of the album.

Kanye West – ‘Yeezus’

This magazine advert is to the point and simple. It only features the album cover, album name, artist and release date.

This could be because Kanye West already has a massive fan-base and therefore does not need to be flashy in order to get sales for his album.

Only the important things (the release date and title) are bigger than the rest of the text as they are the most important pieces of information to the reader as it simply informs them that the album is coming out.

Drake – ‘Take Care’

This magazine advert features the artist’s name in large text at the top. This is because Drake is a big name and therefore his name alone will draw in a lot of attention. The album cover is also featured.

There is no actual release date and it only says ‘out Monday’. This shows how the advertisement was short term and that it was only produced within a week of the album’s release. Drake has such a big image that this short amount of time is still enough time to build a lot of hype and anticipation around it.

The use of including the features in the album also will attract people to buy the album as they all have their own individual fan-bases.

Wretch 32 – ‘Wretchrospective’

This magazine advert features a picture of the artist because it is his debut album and therefore would be looking to promote his image.

It also features a suburban feel with the use of some graffiti in the background which supports his genre of rap.

There are also affiliations such as HMV and 7digital which are all places you can buy the album. This helps promote these brands.

Kings of Leon – ‘Only By The Night’

This album features all of the band members in the image. They are combined with an owl which is a nocturnal animal which links to the title ‘Only by the Night’.

Instead of a release date they have said ‘Out Now’ which may create spontaneous response and result in a spike in sales.

They also feature the name of some of their hit songs in order to attract the audience as they will be interested in their genre.

The image is unique and therefore also eye catching