Christopher Hartig

Co-founder and Technology Director at Fandom Marketing. He has over 15 years of experience building dynamic eCommerce solutions in WordPress.

©2017 Fandom Marketing, Inc.

Senior Digital Marketing Manager for Bumble Bee Seafoods and featured panel guest. Chris has over 14 years of experience in the CPG industry, with an emphasis on health and wellness brand management.

Rob Marlbrough

#FMexpert

Ask an expert Enterprise WordPress & Product Catalogs

eCommerce Platforms

#FMexpert

WooCommerce vs Others ¨  WooCommerce Stats

¤  03/2016 =1.02M websites using WooCommerce 03/2017= 1.95M n  89% Increase in 1 Year

¤  Used by 41% of all Ecommerce sites!

¨  Magento 5% ¨  Shopify 5%

#FMexpert

Source: https://trends.builtwith.com/shop

WooCommerce Capabilities

¨  Product catalogs, i.e. artist portfolios n shopping not required

¨  Selling digital content ¤ eBooks, music files, videos, stock

photography ¨  Sell monthly subscriptions/memberships ¨  Use coupons for promotions and specials ¨  Unlimited integration possibilities (CRM,

email, accounting, etc.)

#FMexpert

CASESTUDYEnterprise eCommerce With WordPress

#FMexpert

Amazon Webstore à Hosted eCommerce

Problem: Amazon web store shutting down ¨  Shopify: official Amazon migration partner ¨  Was using WooCommerce for product

catalogs (shopping cart disabled) ¨  Considerations:

¤ Fulfillment challenges ¤ Payment Processing challenges ¤ Refund process challenges ¤ How to best handle shipping

#FMexpert

Solution: WooCommerce

¨  Add Cart and Checkout functions ¤  PCI compliance concerns, work

with IT ¤  In stock, vs out of stock > links to

store locator ¤ No separate website for

eCommerce and product catalog: store.bumblebee.com is gone, www.bumblebee.com is it.

#FMexpert

BumbleBee.com Product Catalogs (shopping cart disabled)

#FMexpert

BumbleBee.com Shopping Cart (enabled on products available online)

#FMexpert

BumbleBee.com Customized Checkout

Post Launch Marketing Impact

¨  Smallest channel in terms of sales, but fastest channel in terms of growth

¨  Streamlined checkout process ¨  All activity remains within bumblebee.com ¨  Greater control over brand experience ¨  Ability to build simpler, more effective

promotions ¨  First time, testing coupons (sign up for Bee

Squad loyalty program)

#FMexpert

Scoping your project & hiring the right developer

¨  WordPress website ¨  Payment Gateways ¨  Shipping and Tax Needs ¨  Strong eCommerce Experience ¨  WooCommerce skills

#FMexpert