art & design in context image analysis
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- 1.Image AnalysisArt & Design in ContextSara Andersdotter
2. Todays session Introduction to the WishYou Were Here brief Introduction to imageanalysis and semiotics Individual image analysis(your brought-in image/s) 3. Brief: Wish You Were HereWish You Were Here is anindividual, written assignmentthat runs parallel to the TimeTravel group assignment you arecurrently involved in.For Wish You Were Here, youneed to pick an artist or designerfrom your time period in yourTime Travel project and thenRichard Billingham, research them in depth usingRays a Laugh, 1995libraries and the internet. 4. Wish You Were HereOnce you have chosen your artist /designer, you will the start acorrespondence with them in theform of a series of postcards, letters,text messages, e-mails [or any otherform of written communication youcan think of]Martin Parr, Benidorm, 1997-98This will be a fiction and be made upall by you, but based on all theresearch you have done about theartist/designer. You will also have tointroduce your chosen designer toone that will be given to yourandomly. 5. Wish You Were HereYou will be both yourself and theartists/designers in thiscorrespondence. Your first seriesof post cards/letters will be tointroduce yourselves. This will beeasy for you but you will have todo a great deal of research foryour artists/designers.After you have introducedyourselves you may want to ask aAugust Sander, Peasant Girls, series of questions to gain asWesterwald, 1928much information about eachother as possible. 6. Wish You Were HereEach time you send a message it will need tobe illustrated with either some of your ownwork and that of the artists/designers whenthey send you their correspondence. Thesecould be drawings, photographs, stuff youhave done in this or any of your othermodules, or something completely new.This correspondence will build up over thenext few weeks and it should become longer Richard Wentworth, Genoa, Italy,and more complicated as the more you find2004out about your artist/designer. The first set ofcards/letter could be about 100 words andtowards the end could be up to 300 words.The research you will have to do for this willalso help you with your Time Travel project. 7. Wish You Were Here When you have finished your correspondence [postcards/letters] you must then present them as a part of your own blog. You should make sure that: they can be read easily and are presented in the order that theywere written the correspondence itself indicates where you got your informationfrom (eg. When I read this book *insert name of book+ by ProfessorSir Ernst Gombrich he said, You liked to design letter forms in yourspare time. Is this true and why did you do it?) you include a separate bibliography of your information sources 8. Wish You Were HereThis summative assessment(25%) should be found onyour blog, should beuploaded onto Moodle, plusform part of yourpresentation of your finalportfolio during the lastRobert Smithson, from the seriessession of this term:Incidents of Mirror-travel in theYucatan, 9 parts, 1969Wednesday December 14 9. Image Analysis Semiotics: the study of signs- semiotic analysis Context and context Visual analysis 10. Ren Magritte, The Treachery Of Images, 1928-9 11. Actually, its not a famous painting by Magritte its a digital image of the painting 12. Or, to be even more precise a digital image of a photograph of Magrittes painting 13. All of which illustrates Magrittes point, which is simply that an image or sign of a thing is not the thing itself. One could make the same point with any number of images, signs, and symbols 14. Semiotics the study of signsns. Semiology, SemioticsBranch of linguistics concerned with signs andsymbols.As a discipline, it is the analysis of signs or the studyof the functioning of sign systems.From Greek: smeion = sign (sma = mark)smeitikos = interpreter of signs + -logy or -ics (semiologyor semiotics) 15. Nothing is a sign unless it is interpreted as a signA sign is anything that makes meaningSignCharles Sanders Peirce(1839-1914) 16. What is a sign?A sign is a meaningful unit which isinterpreted as standing for something otherthan itself. Signs are found in the physicalform of words, images, sounds, acts orobjects the result of cultural productions.As such, semiotics can be used in order toanalyse anything from images, texts, TVprogrammes, ads, radio, songs, etc.Jasper Johns, Flag, 1954The sign (or word etc.) is made up of twoparts:- a signifier (the acoustic image; the thing /object represented)- a signified (the mental concept; the ideathis thing signifies) these two terms are used in semiotic analyses of signs 17. Saussure & the sign as a dyadThe signifier = the material The signified = the mental concept of the signaspect of the sign 18. Dog is made up of the signifiers d, o & gThe word prompts the hearer to think of amental concept (signified) of dognessCanine, quadruped, barks, has sharp teeth,wags its tail, buries bones, howl, eats biscuits,fetches sticks, growls, urinates on lampposts. 19. Cultural meaning/s?Variations? 20. Advertising & SemioticsThe reading of images, texts etcaccording to semiotics is alwaysdependent on a cultural and contextualunderstanding. What does this mean?It means that: we read the image/textbased on a certain cultural familiarity,and the context in which it appearsaffects our reading of it. It may mean acultural familiarity of other countries(quite often stereotypical ideas), thoseof our own or particular elements ofthose cultures. The context of the signmay vary a TV ad is seen differentlyfrom an ad in a medical journal, from anad in the Sun, to an ad on a billboardto the back of a New York cab! 21. If we see this ad for aSeeds of Change Jalfrezisauce as a sign (which wecould say containsfurther signs)SignifiersSignified/s 22. Thinking about images: content and contextContent- what is the image of?- what information does it give us?Context- context in which image is made -social processes in which it is produced- context in which the image is seen - mechanisms governing its circulation & consumptionMore information: Open University, Reading Visual Images:http://openlearn.open.ac.uk/mod/oucontent/view.php?id=398988§ion=1.5.4 23. Three Part Visual AnalysisAnecdotal: Describe the artwork in general. What is itsmedium (oil painting, tapestry, lithograph, cast sculpture,domestic architecture, etc) and its genre (landscape, stilllife, portrait, commercial art, etc). Is it representationaland does it tell a story? What is its background orhistorical context? For what purpose was the artworkcreated?Nan Goldin, One Month After BeingBattered, 1984Formal: Explain the mechanics of the artwork, usingterminology appropriate to the medium. Discuss focalpoint, color, texture, movement, perspective, etc.Symbolic: Analyse the hidden meaning. Discussgestures, objects, lighting, color, etc, and explain how theanecdotal and the formal aspects of the artwork create asynthesis which imbues the image with meaning. 24. Image AnalysisLook at the image your brought in for todays sessionand think about ways of analysing it. Take notes byhand or use your laptops in order to write a briefanalysis of your image: Content and context elements Anecdotal, formal and symbolic parts The image as sign (signifiers and signifieds) 25. Next weeks sessionIn connection with TIME TRAVEL & WISH YOU WERE HERE... youare required to conduct your own research on Modernism andPostmodernism at the Victoria & Albert Museum and/or TateModern in place of taught classes on Wednesday 16th NovemberUse the instructions found on the Art & Design in Context Moodlepage (Word document relating to G2 & G4), or on the Art & Designin Context blog under Sara Andersdotter / Tasks / Tasks to do before23 Nov 2011Please allow at least three hours for your museum visit. You shouldcomplete this worksheet and use it as the basis for discussion andthe development of further research on your blog. You should comeprepared to discuss your findings in class on 23rd November.