#SMBDallasSMBDALLAS.COM

ARE YOULINKED OUT?

1

Social Media Breakfast Dallas– LinkedIn:

Social Media Breakfast (SMB) Dallas

– Twitter: #SMBDallas

– Facebook:www.facebook.com/SocialMediaBreakfastDallas

– Website:www.socialmediabreakfastdallas.com

2

Are You LinkedOut?• Do you feel that you are more LinkedOut than LinkedIn?

• Have you been paying attention to the latest changes at LinkedIn?

• Then it is probably time to reexamine what LinkedIn can do for the success of your business and you?

• LinkedIn is one of the fastest growing networks among small business owners and entrepreneurs.

• LinkedIn is professional, it provides a wide variety of networking opportunities, its reach is vast, and it is fairly easy to use once you learn some tips and tricks.

3

Diana Gats• Company: VPT Enterprise, LLC• Panelist Perspective:

LinkedIn Strategy, Profile & Network

• Social media platforms – LinkedIn: www.linkedin.com/in/dianagats

– Twitter: @metricsmaven

– Facebook: https://www.facebook.com/diana.gats.5/

– Website: www.linkedin.com/in/dianagats

4

LinkedIn StrategyWhat do you want to achieve -

• Find a job?

• Use for Lead Generation?

• Connect with other professionals or prior Colleagues?

• Display your personal &/or business brand?

• Promote your products &/or services?

• Other?

5

Diana Gats• Take aways:

Me (Profile) – Professional Picture and Descriptive Headline All major sections are complete and aligned

Network –• Know and communicate with your Connections

Profile and Network are the Foundation!Messaging, Notifications, & Posting - Use to create momentum And be of value to your network

6

Lucinda Ruch• Company: Link for Success• Panelist Perspective:

LinkedIn Searching, Company Pages, Lead Generation

• Social media platforms – LinkedIn: www.linkedin.com/in/lucindaruch

» http://bit.ly/LinkedHowTo

– Twitter: @lucindaruch– Facebook: https://www.facebook.com/lucindaruchLinkedIn/

– Website: LinkForSuccess.com– YouTube TV Shows: http://bit.ly/Linkedinhowto

7

Lucinda Ruch• What is the “Power of your Targeting?” For

Lead Generation? ROI?

8

Members

Groups

Companies

Example

& How?

• Free• Business Premium• Sales Navigator• Recruiter Light• Talent Solutions

Lucinda Ruch• What is the “Power of your Targeting?” For

Company Pages?

9

Jackie Bese• Company:

Atomic Design and Consulting

• Panelist Perspective: LinkedIn Ads, Jobs, and Digital Marketing

• Social Platforms – LinkedIn: linkedin.com/in/jackiebese– Twitter: @atomicjackie– Facebook: Facebook.com/atomicdc– Website: AtomicDC.com

10

LinkedIn adtargeting

The Do’s & Don’ts from LinkedIn’s

Sophisticated Marketer’s Sessions

DON’T: Lump all targeting criteria into one: deciding to target professionals in different countries from different continents, or professionals from unrelated industries.

DO: Deliver the right messaging to a specific subset of LinkedIn members. Break out demographics into separate campaigns, and group together criteria that makes sense, including related industries, geographies and job functions.

DON’T: Hyper-target your campaigns.

DO: Aim to select two to three targeting filters and no more. Recommend the following audience sizes for advertising products:

• Sponsored Content: 300,000+ members • Text Ads: between 60,000 and 400,000 members • Sponsored InMail: 100,000 or fewer members

DO: A/B test your targeting. Run identical campaigns while changing only one variable, for example filtering by skills versus job title, industry versus function, and with or without geographic limits.

DO: Tailor your content to your audience. The reason why we target is so that we can deliver strategic messaging to a group of people that makes sense for their unique needs.

ATOMICDC.com

12

REASONS FOR ENGAGEMENT

TIPS FOR GETTING HIRED• Complete & updated profile• Have a profile photo• Add projects / Portfolio• Join relevant groups

• Get active, share content• Make connections • Get recommendations• Links to your social accts (if ac

#SMBDallasSMBDALLAS.COM

THANK YOU

13

Dg Outline

14