Getting LinkedIn

Marketing and Sales Executives of Detroit

December 11, 2008

Beverly Cornell

Background

• IteroText Translation Services• Master’s in Communication, Wayne

State• Automation Alley, DEC, IVC• Blogger/Twitterer• Podcaster• Social Networker• Social Media Evangelist

Recognize these names?

What is Social Media?

• Social media are primarily Internet-based tools for sharing and discussing information among human beings.

• The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.

Wikipedia

Social Media is EVERYWHERE!

Social Media Tools

• Social Networking• Online Forums• Blogging• Micro-blogging• Podcasting• Wikis/Crowd

Sourcing• RSS/Tagging

Social Networking

The grouping of individuals with common interests (hobbies, beliefs, views business sectors, etc) who are looking to meet, connect, interact, help, research, generate revenue, create relationships and socialize.

LinkedIn

• Professional productivity• Find and be found• Who is on LinkedIn?

– 22 Million – 150 Industries around the world (1/2)

– Poke around - search

• 6 Degrees of Separation/Connectedness

• Who is your target market?– Average age is 41 and

average salary $106K– Create Customer Profiles– Is this their playground?

3 Reasons to use LinkedIn

1. Manage your online presence– Increase your visibility– Improve your search

engine results

2. Career Moves– Perform reference

checks– Post an online resume– Increase the relevancy

of your job search– Make your interview go

smoother

3. Marketing & Sales– Research a company– Research an industry– Get a “warm”

introduction to a potential client

– Ask for advice– Give advice– Scope out competition,

customers, partners, etc– Improve your social

capital and connectability

Account Types

• Personal– Free

• Business– $19.95 a month

• Business Plus– $50 a month

• Corporate Solutions– vary

• I am still using the free account – I say start there.

• With the paid subscriptions you get more services.

Have you been invited?

• Accept invitation• Complete profile– ALL sections– Use Keywords– Add photo– Request

Recommendations

• Invite outlook/email address book/contacts you know

Maintenance

• Invite people you meet at networking events

• Review your connections’ contacts – ask for introductions

• Answer and Ask Questions

• Join and Review groups your connections are in

• Update profile as things happen in your life

Work LinkedIn 15-30 minutes every day!

Quality vs. Quantity Debate

• Quality– Connections you

know well– Stronger

connections– Ease of providing

introductions and recommendations

– Trusted network

• Quantity– Wider Net– Easier to get to people

you want to know– More people see you– Wealth of free advice

I utilize a hybrid strategy…do what you feel comfortable with.

Answers

• Learn• Focus Groups• Research• Expert Status• Case Study

– Question on Scrapbooking Software

– Shared that Creative Memories offers a great digital product

Search Capabilities

• People Search– Title, name,

geography, keywords etc.

– Search, sort, view, refine and save results

– Advanced Search– Reference Search

Groups

• Way to connect with like minded people

• Expand your network• Start and join

discussions on topics that matter to you and your business

• You can start your own group – Be creative– Support the Auto Industry

group

• Join MSED’s group

Applications

• Very recent addition to LinkedIn

• A queue from Facebook

• Ads• Slide Share• Blogs• Project Collaboration• Polls• Reading List• More added frequently

Ways I use LinkedIn

• Market Research• Talent Search • Fodder for my blog• Interviewees for my

podcast• Connect with past

colleagues, alumni, & friends

• Way to promote what I am passionate about

• Networking Rolodex• And much more…

Final thoughts

• Put your best face forward• Market yourself and your

company.• One element of a

comprehensive and complementary marketing/business development strategy.

• Must use and manage daily for it to work for you.

• Commit to learning and take advantage of LinkedIn before your competition does.

Check out my profile: www.linkedin.com/in/beverlycornell

Send me an invite: beverlyc@iterotext.com

Please let me know how we met in your invite text

– Try to avoid the standard invite text – Pet Peeve of mine.

Contact Info:Beverly Cornell, IteroText Translation ServicesPhone: (248) 239-1144Cell: (248) 556-6746www.iterotext.combeverlyc@iterotext.com