Apple

Foundation – California, EUA, April 1, 1976, Apple Computers Stores – 317 Founders– Steve Jobs, Steve Wozniak, Ronald Wayne Employees – 6000 (in 2001) Industry – Computer Hardware, Computer Software, Consumer

Electronics Website – http://www.apple.com/ Headquarter – Apple Campus, Cupertino,

California, EUA

Apple - Identity

An American multinational corporation that designs and sells consumer electronics, computer software and personal computers.

Apple - Introduction

Founded by Steve Wozniak, Steve Jobs and Ronald Wayne, with the name of Apple Computers, in 1976, California.

Everything has stared when Steve Wozniak developed Apple 1 (computer), being a very advanced project at that time.

It was refused by some companies, but the founders have decided to take the idea forward.

This computer wasn’t a great success but the incomes had supported Apple in his first year, opening the way to release and create more powerful and developed versions.

A little of History

iMac (1998) iBook (1999) iPod (2001) Mac OS X (2001) iTunes/iTunes Store (2001) MacBook (2006) iPhone (2007) iPad (2010) Macbook Air (2010) iPad 2 (2011) iPhone 4S (2011) The New iPad (2012)

Sucess Products

In these ones the best were: iMac, Mac OS X, iPod, iTunes, iPhone/iPhone 4S, iPad/iPad2

Computer model who was released in the 90’s to revolutionize the personal computer market.

Last version iMac: iMac G5 Appeared on August 31, 2004 Recent laptops: MacBook Air, MacBook Pro

iMac

http://www.apple.com/imac/

Smartphone developed by Apple, with functions of iPod, digital camera, Internet, SMS, Wi-Fi connection and Face Time (Video Calls)

Has the best interaction paradigm of mobile phones Appeared on June 29, 2007 Some iPhone models/versions:

• iPhone2G• iPhone 3G• iPhone 4• iPhone 4S

O iPhone 3G has reached 1 million units sells in a week and iphone4S has overtaken the sell of 4 million units in three days.

http://www.apple.com/pt/iphone/features/

iPhone

iPhone sells in millions

Device in tablet format announced on January 27, 2010, being the first iPad version with Wi-Fi 802.11n, 7 inches, accelerometer and compass.

iPad2, second version, announced on March 2, 2011, being thinner, weightless and faster, with a front camera and back one too for Video Calls. Two models: black and white. More advanced technology than the first version.

It has sold 3 millions of iPads in four days.

iPad

http://www.apple.com/ipad/

9 in each 10 consumers have knowledge of iPad 91% of the owners have downloaded at least one app When iPad celebrated his first year of existence, Apple had sold

over 15 million units 57.6% it’s the participation of iPad on the market, in the tablet

sector

iPad Power

In the last 2011 quarter, Apple sold 37 millions of iPhones (increase of 128%), 15.43 millions of iPads (increase of 111%) and 5.2 millions of iMacs (increase of 26%).

His profit has established a new record in the value of 13.06 billion dollars, due the sell of the new iPhone (iPhone 4S).

Apple and his profit on selling products

Since May 2001, Apple has opened 374 stores, being 236 in USA.

Apple Stores

Apple Store in Nova Iorque Apple Store in Tóquio

IDENTITY

Full name: Steven Paul Jobs Birth: February 24, 1955, California, EUA Dead: October 5, 2011, 56 years, California Nationality: North-American Residence: Palo Alto, California Occupation: President of Apple Inc.

Steve Jobs

Inventor in informatics sector Cofounder, president and executive director of Apple Revolutionized the technologic world: personal computers,

animation films, music, phones, tablets, digital publications In his first years, with Steve Wozniak and Mike Markkula, he

developed e commercialized Apple 2 (personal computer). Later he created Macintosh.

After he lost a dispute with Apple direction in 1985, Jobs resigned and he created NeXT, company of platforms development. Apple bought NeXT in 1996 and so, Steve Jobs returned to Apple.

He died with 56 years, due a pancreatic cancer.

Steve Jobs – A little of History

Exists a big rivalry between Steve Jobs and Bill Gates, ex-president and principal shareholder of Microsoft.

Rivalry

“Steve Jobs will always be one of the most genius, titanic and creative minds of the world. Steve left behind a company that he only could built and his

spirit will always be the base of Apple.”

http://www.apple.com/stevejobs/

The bite that the apple currently has it’s for people don’t confuse na apple with a cherry.

The first Macintosh laptop weighed 7kg. Today, MacBookAir weigh 1.3kg.

Fortune magazine appointed Apple as the most admired company of the world in 2008, 2009 and 2010.

The little i before the names of the products, used to represent in the start Internet. Today, it takes reference to the individual and personal, being “I”.

Curiosities