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pple Compny profile

pple Inc

1 Infinite Loop

CUPERTINO C 95014-2083

P: +1408.991010

pp!e In". #pp!e$% in"o&po&'te( on )'n*'& 3% 19,,% (ein% /'n*f'"t*&e 'n( /'&et

/oi!e "o//*ni"'tion 'n( /e(i' (ei"e% pe&on'! "o/p*te&% 'n( po&t'!e (iit'! /*i"p!'e&% 'n( e!! ' '&iet of &e!'te( oft'&e% e&i"e% pe&ipe&'!% neto&in o!*tion% 'n(

ti&(-p'&t (iit'! "ontent 'n( 'pp!i"'tion.

Te Co/p'n p&o(*"t 'n( e&i"e in"!*(e iPone% iP'(% 6'"% iPo(% pp!e T7% '

po&tfo!io of "on*/e& 'n( p&ofeion'! oft'&e 'pp!i"'tion% te iO 'n( O ope&'tin

te/% iC!o*(% 'n( ' '&iet of '""eo&% e&i"e 'n( *ppo&t offe&in. In 6'&" 2013% te

Co/p'n '"*i&e( ' i!i"on 7'!!e t'&t*p% ;ie't E!e"t&oni" LLC

#>e't$.

Te Co/p'n offe& ' &'ne of /oi!e "o//*ni"'tion 'n( /e(i' (ei"e% pe&on'!

"o/p*tin p&o(*"t% 'n( po&t'!e (iit'! /*i" p!'e&% ' e!! ' ' '&iet of &e!'te( oft'&e%

e&i"e% pe&ipe&'!% neto&in o!*tion 'n( ti&(-p'&t '&('&e 'n( oft'&e p&o(*"t. In

'((ition% te Co/p'n offe& it on oft'&e p&o(*"t% in"!*(in iO% te Co/p'n /oi!e

ope&'tin te/@ O % te Co/p'n 6'" ope&'tin te/@ 'n( e&e& 'n( 'pp!i"'tion


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oft'&e. Te Co/p'n p&i/'& p&o(*"t in"!*(e iPone% iP'(% 6'"% iPo(% iT*ne% 6'" pp

to&e% iC!o*(% Ope&'tin te/ oft'&e% pp!i"'tion oft'&e 'n( Ote& pp!i"'tion

oft'&e.

iPone

iPone "o/ine ' /oi!e pone% 'n iPo(% 'n( 'n Inte&net "o//*ni"'tion (ei"e in '

in!e 'n(e!( p&o(*"t. >'e( on te Co/p'n 6*!ti-To*" *e& inte&f'"e% iPone fe't*&e

(etop-"!' e/'i!% ;e &oin% e'&"in% 'n( /'p 'n( i "o/p'ti!e it ot 6'" 'n(

;in(o-'e( "o/p*te&. iPone '*to/'ti"'!! n" "ontent f&o/ *e& iT*ne !i&'&ie% '

e!! ' "ont'"t% oo/'&% 'n( e/'i! '""o*nt. iPone '!!o "*to/e& to '""e te iT*ne

to&e to (on!o'( '*(io 'n( i(eo fi!e% ' e!! ' ' '&iet of ote& (iit'! "ontent 'n(

'pp!i"'tion. In epte/e& 2012% te Co/p'n !'*n"e( iPone 5% it !'tet e&ion of iPone. In

'((ition to te Co/p'n on iPone '""eo&ie% ti&(-p'&t iPone "o/p'ti!e '""eo&ie '&e

''i!'!e t&o* te Co/p'n on!ine 'n( &et'i! to&e 'n( f&o/ ti&( p'&tie.

iP'(

iP'( i ' /*!ti-p*&poe /oi!e (ei"e fo& &oin te ;e% &e'(in 'n( en(in e/'i!%

iein poto% 't"in i(eo% !itenin to /*i"% p!'in '/e% &e'(in e-oo 'n( /o&e.

iP'( i 'e( on te Co/p'n 6*!ti-To*" te"no!o 'n( '!!o "*to/e& to "onne"t it

tei& 'pp!i"'tion 'n( "ontent in ' /o&e inte&'"tie '. iP'( '!!o "*to/e& to '""e te

iT*ne to&e to (on!o'( '*(io 'n( i(eo fi!e% ' e!! ' ' '&iet of ote& (iit'! "ontent 'n(

'pp!i"'tion. In 6'&" 2012% te Co/p'n !'*n"e( te iP'(% it ti&( ene&'tion iP'(% 'n( in

O"toe& 2012% te Co/p'n 'nno*n"e( it fo*&t ene&'tion iP'( 'n( iP'( /ini. In '((ition to

te Co/p'n on iP'( '""eo&ie% ti&(-p'&t iP'( "o/p'ti!e '""eo&ie '&e ''i!'!e

t&o* te Co/p'n on!ine 'n( &et'i! to&e 'n( f&o/ ti&( p'&tie.

6'"

Te Co/p'n offe& ' &'ne of pe&on'! "o/p*tin p&o(*"t% in"!*(in (etop 'n(

po&t'!e "o/p*te&% &e!'te( (ei"e 'n( pe&ipe&'!% 'n( ti&(-p'&t '&('&e p&o(*"t. Te

Co/p'n 6'" (etop 'n( po&t'!e te/ fe't*&e Inte! /i"&op&o"eo&% te O ope&'tin


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te/ 'n( te iLife *ite of oft'&e fo& "&e'tion 'n( /'n'e/ent of (iit'! poto&'p%

/*i"% /oie% ?7? 'n( ;eite. Te Co/p'n (etop "o/p*te& in"!*(e i6'"% 6'" P&o

'n( 6'" /ini. Te Co/p'n po&t'!e "o/p*te& in"!*(e 6'">oo P&o 'n( 6'">oo i&.

iPo(

Te Co/p'n iPo( !ine of po&t'!e (iit'! /*i" 'n( /e(i' p!'e& in"!*(e iPo(

to*"% iPo( n'no% iPo( *ff!e 'n( iPo( "!'i". !! iPo( o& it iT*ne. In '((ition to te

Co/p'n on iPo( '""eo&ie% ti&(-p'&t iPo(-"o/p'ti!e '""eo&ie '&e ''i!'!e t&o*

te Co/p'n on!ine 'n( &et'i! to&e 'n( f&o/ ti&( p'&tie.

Te iPo( to*"% 'e( on iO% i ' f!'-/e/o&-'e( iPo( it ' i(e"&een Retin' (ip!'% '

6*!ti-To*" *e& inte&f'"e% 'n( *i!t-in iit "'/e&'. iPo( to*" '!!o "*to/e& to '""e te

iT*ne to&e to (on!o'( '*(io 'n( i(eo "ontent% ' e!! ' ' '&iet of (iit'! 'pp!i"'tion.

Te iPo( n'no i ' f!'-/e/o&-'e( iPo( t't fe't*&e te Co/p'n 6*!ti-To*" inte&f'"e

'!!oin "*to/e& to n'i'te tei& /*i" "o!!e"tion t'ppin o& ipin te (ip!' 'n(

*i!t-in >!*etoot fo& i&e!e !itenin. Te iPo( *ff!e i ' f!'-/e/o&- 'e( iPo( t't

fe't*&e ' "!i"'!e "ont&o! p'( to "ont&o! /*i" p!''" 'n( 7oi"eOe& te"no!o en'!in

"*to/e& to e'& on tit!e% '&tit 'n( p!'!it n'/e. Te iPo( "!'i" i ' '&(-(&ie 'e(

po&t'!e (iit'! /*i" 'n( i(eo p!'e&.

iT*ne

iT*ne i 'n 'pp!i"'tion t't *ppo&t te p*&"'e% (on!o'(% o&'niA'tion 'n( p!''"

of (iit'! '*(io 'n( i(eo fi!e 'n( i ''i!'!e fo& ot 6'" 'n( ;in(o-'e( "o/p*te&.

iT*ne fe't*&e inte&'tion it iC!o*(% i&P!' i&e!e /*i" p!''"% Beni* 6ie% =o/e

'&in% 'n( n"in f*n"tion'!it it iO (ei"e. iT*ne i inte&'te( it te iT*ne to&e% '

e&i"e t't '!!o "*to/e& to (i"oe&% p*&"'e% &ent% 'n( (on!o'( (iit'! "ontent 'n(

'pp!i"'tion.

Te iT*ne to&e in"!*(e te pp to&e 'n( i>ooto&e.

6'" pp to&e


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Te 6'" pp to&e '!!o "*to/e& to (i"oe&% (on!o'( 'n( int'!! 6'" 'pp!i"'tion. Te

6'" pp to&e offe& 'pp!i"'tion in e(*"'tion% '/e% &'pi" 'n( (ein% !ifet!e%

p&o(*"tiit% *ti!itie 'n( ote& "'teo&ie. Te Co/p'n O ope&'tin te/ oft'&e 'n(

it iLife% i;o& 'n( ote& 'pp!i"'tion oft'&e tit!e '&e '!o ''i!'!e on te 6'" pp to&e.

iC!o*(

iC!o*( i te Co/p'n "!o*( e&i"e% i" to&e /*i"% poto% 'pp!i"'tion%

"ont'"t% "'!en('&% 'n( (o"*/ent 'n( i&e!e! p*e te/ to /*!tip!e iO (ei"e% 6'" 'n(

;in(o-'e( "o/p*te&. iC!o*( fe't*&e in"!*(e iT*ne in te C!o*(% Poto t&e'/%

?o"*/ent in te C!o*(% Cont'"t% C'!en('&% 6'i!% '*to/'ti" (on!o'( 'n( p*&"'e ito&

fo& 'pp!i"'tion 'n( i>oo% 'n( iC!o*( >'"*p. Ue& "'n in *p fo& f&ee '""e to iC!o*(

*in ' (ei"e &*nnin *'!ifin e&ion of iO o& O .

oft'&e P&o(*"t 'n( Ope&'tin te/ oft'&e

Te Co/p'n offe& ' &'ne of oft'&e p&o(*"t fo& "on*/e& 'n( fo& 6>% e(*"'tion%

ente&p&ie 'n( oe&n/ent "*to/e&% in"!*(in te Co/p'n iO 'n( O ope&'tin te/

oft'&e@ e&e& oft'&e@ p&ofeion'! 'pp!i"'tion oft'&e@ 'n( "on*/e&% e(*"'tion% 'n(

*ine o&iente( 'pp!i"'tion oft'&e. iO i te Co/p'n /oi!e ope&'tin te/ t't

e&e ' te fo*n('tion fo& iO (ei"e. iO *ppo&t iC!o*( 'n( in"!*(e fe't*&e% *" '

Notifi"'tion Cente&% ' ' to ie 'n( /'n'e notifi"'tion in one p!'"e@ i6e'e% ' /e'in

e&i"e t't '!!o *e& to en( tet /e'e% poto 'n( i(eo eteen iO (ei"e% 'n(

6'p% it t*&n--t*&n n'i'tion. iO *ppo&t i&i% ' oi"e '"ti'te( inte!!ient 'it'nt%

i" i ''i!'!e on *'!ifin iO (ei"e. O % te Co/p'n 6'" ope&'tin te/% i

*i!t on 'n open-o*&"e UNI-'e( fo*n('tion.

pp!i"'tion oft'&e

iLife i te Co/p'n "on*/e&-o&iente( (iit'! !ifet!e 'pp!i"'tion *ite in"!*(e( it

'!! 6'" "o/p*te&. iLife fe't*&e iPoto% i6oie% i?iit'! 7e&'ti!e ?i" #?7?$% B'&'e>'n(

'n( i;e. iPoto i te Co/p'n "on*/e&-o&iente( (iit'! poto 'pp!i"'tion 'n( i6oie i te

Co/p'n "on*/e&-o&iente( (iit'! i(eo e(itin oft'&e 'pp!i"'tion. i?7? i te Co/p'n


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"on*/e&-o&iente( oft'&e 'pp!i"'tion t't en'!e "*to/e& to t*&n i6oie fi!e% D*i"Ti/e

fi!e% 'n( (iit'! pi"t*&e into inte&'"tie ?7?. B'&'e>'n( i te Co/p'n "on*/e&-

o&iente( /*i" "&e'tion 'pp!i"'tion t't '!!o "*to/e& to p!'% &e"o&( 'n( "&e'te /*i". i;e

'!!o "*to/e& to "&e'te on!ine poto '!*/% !o 'n( po("'t% 'n( to "*to/iAe eite

*in e(itin too!.

i;o& i te Co/p'n inte&'te( p&o(*"tiit *ite (eine( to e!p *e& "&e'te%

p&eent% 'n( p*!i (o"*/ent% p&eent'tion% 'n( p&e'(eet. i;o& in"!*(e P'e fo& o&(

p&o"ein 'n( p'e !'o*t% enote fo& p&eent'tion% 'n( N*/e& fo& p&e'(eet. Te

Co/p'n '!o ' ' 6*!ti-To*" e&ion of e'" i;o& 'pp!i"'tion (eine( pe"ifi"'!! fo& *e

on iO (ei"e.

Ote& pp!i"'tion oft'&e

Te Co/p'n '!o e!! '&io* ote& 'pp!i"'tion oft'&e% in"!*(in

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