apple computer company

8/8/2019 Apple Computer Company

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Apple Computer CompanyApple Computer Company

Presentation Out Line

Introduction

History

Product

CSR Logos

Organization Chart


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Introduction

Apple Inc. formerly Apple Computer Inc., it is anAmerican Multinational corporation. Our company

basically designs and manufactures consumerelectronic and softwareproducts. It is a best-known

hardwareproducts include Macintosh computers, theipod and the iphone. Apple software includes the MacOS X operating system, the iTunes media browser, the

iLife suite of multimedia and creativity software. Ourcompany operates more than 250 retail stores in ninecountries and an online store where hardware and

softwareproducts are sold.


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History19761980: Our company was

established on April 1, 1976by Steve Jobs, SteveWozniak, and Ronald Wayne,to sell the Apple I computerkit. They were hand-built by

Wozniak and first shown tothe public. The Apple I wassold as a motherboard withCPU, RAM, and basictextual-video chips. TheApple I went on sale in July1976 and was market-priced

at $666.66.The Apple II wasintroduced on April 16, 1977at the first West CoastComputer fair. It came withcolor graphics and an openarchitecture. We introduce ofa 5 1/4 inch floppy disk drive

and interface.


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History

19811985: In 1984, Apple next

launched the Macintosh. Itsdebut was announced by the

now famous $1.5 million

television commercial, "1984".

The Mac was particularly

powerful in this market due

to its advanced graphicscapabilities,


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History

19861993: Apple introduced

the PowerBook in 1991,which established the

modern form and layout ofthe Laptop Computer. Duringthis timeAppleexperimented

with a number productsincluding digital cameras,

portable CD audio players,speakers, video consoles, and

TV appliances.


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History

19941997: In 1994, Apple alliedwith IBM and Motorola intheAIM alliance. The goal

was to create a newcomputing platform (the

PowerPC ReferencePlatform), which would use

IBM and Motorola hardwarecoupled with Apple's

software. On November 10,1997, Apple introduced theApple Store, tied to a new

build-to-order manufacturingstrategy


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History

19982005: On August 15,

1998, Apple introduced a newall-in-one computer

reminiscent the iMac. TheiMac featured current

technology and a uniquedesign. later in that time the

iPod and the iPhone modelwas design. In 2001Appleintroduced the iPod portabledigital audio player. In 2003,

Apple's iTunes Store wasintroduced.


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History

2005present: On January 10, 2006,the new MacBook Pro and iMac

became the first Applecomputers to utilize Intel's Core

Duo CPU. Apple also introducedBoot Camp to help users installWindows XP or Windows Vista.

On February 7, 2007, Appleindicated that it would sell

music on the iTunes. OnSeptember, 2008, Apple had

become the third-largest mobilehandset supplier in the worlddue to thepopularity of the

iPhone.


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Current Product

iMac: consumer all-in-onedesktop computer that wasfirst introduced by Apple in1998. It has been a largepart

ofApple's desktop, and hasevolved through four distinctforms. In its original form

was egg-shaped with a CRTmonitor translucent plastic.

Then LCD monitor on afreely moving arm attached

to the top of the base. NowiMac creating a slim designthat tilts only up and down

on a simple metal base.


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Current ProductMac mini: The Mac Mini was

introduced in January 2005,

and has been updated with

newer processors and other

expansions several times

since. The new Mac Minifeatures more graphically

intensive applications to be

run than before. Apple now

ships the 2.0 GHz and

expandable to 2.26 GHz Intel

Core 2 Duo, The Mac Mini

still comes with 1GB RAM

standard and 2GB in the

higher specification, although

it is now expandable to 4GB.


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Current Product

Mac Pro: class desktop

computer introduced in

August 2006, it was

previously known as the

PowerMac. The Mac Pro is

currently the fastest

computer that Apple has tooffer.


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Current ProductMacBook: consumer notebook

introduced in 2006, availablein white and aluminum

variants, it was previouslyknown as the iBook. theMacBook is aimed at theeducation and consumer

markets. in October 2008, themid-range model of the

MacBook was the single best-selling laptop of any brand in

U.S. retail stores for the

preceding five months. Therewere two designs of theMacBook: one is

polycarbonate casing thesecond type aluminum

casing.


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Current Product

iPhone:

The iPhone combined a 2.5G quad band GSM and EDGE cellularphone with features found in hand held devices. in this phone

you have to check your Mail, Google Maps, Weather. The iPhonefeatures a 3.5-inch (89 mm) touch screen display, 8 or 16 GB of

memory, Bluetooth, and Wi-Fi .


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The worlds most popular

music player

With a curved, all-aluminum

design and a spectrum ofbrilliant colors, the super

slim ipod nano is an all

around music lovers

fovorite.Load it with songs,

movies TV shows, and photos


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ipod & earpiece

Ipod nano

Capacity:8GB & 16GB

Cost:149$


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Curved ahead of the curve

For those about rock, we give younine amazing colors. But thats onlypart of the story. feel the curved.all-

alluminium and glass design andyou wont want to put ipod nonodown


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Great looks and brains, too

The new Genious feature turns ipod

nano into your own highlyintelligent, personal Dj. It creates

playsists by finding songs in your

library that go greater together.


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Ipod touchThe funniest ipod ever

Capacity:8 GB &16GB & 32 GB

Cost:299$

Games. App. Music. Movies. TVshows. TheWeb. ipod touchputs everything you want toplay, watch, or browse on onesleek Multi-touch device.

Get behind the while of a hot

rod. Ante up in a round ofhigh-stakes poker. Take careof a virtualpet. It all startswith games from theApp.Store


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CSR

Apple is on path to remove toxic chemicals

from our products. In the 2008Environmental Update, SteveJobs

provides an overview ofApples progress

to eliminate mercury. SteveJobs also

talks about Apples policy on climatechange, steps taken to improveproduct

energy efficiency, and overall recycling

performance during 2007.


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CSR

Apple requires our suppliers to adhere to

our Supplier Code of Conduct .We insistto provide safe working conditions, treat

employees fairly, and useenvironmentally

responsible manufacturing processes. We

drive compliance to the Code through anaggressive monitoring program that

includes factory audits, corrective action

plans, and verification measures.


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CSR

We are committed to ensuring the highest standards of social

responsibility wherever our productsare made. Part of our role as a global,corporate citizen is to ensure our

suppliers meet the standardsoutlined in our Supplier. As a result

of our compliance monitoring and thesubsequent corrective actions,

working conditions have improved atmany facilities across theApple

supply chain.


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Logos

According this logos:

1) Apple first logo2) the rainbow Applelogo, used from late1976 to 2002

3) Stylized Applelogo, used from 2001 to around 2007 on Apple software.

4) Logo used from 2007 to present.


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Organization chartCEO

Steve Jobs

CFO

PO

Legal

DC

COO

Timothy Cook

iPod

MP

Design

JI

Retail

Ronald Johnson

iPhone Software

SF

Product Marketing

PS

Global CommunicationKC

Investor Relations

JH

Control

BR

iPhone Product Marketing

BB

iPod Marketing

GJ

Communication

EMEA

AH

Communication, Asia Pacific

JT

Communication, Japan

TT

Communication, Latin America

CC

Corporate Communication

SD

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