“Blueprint” By, Jennette Sagraves

“I created Gap with a simple idea: to make it easier to find a pair of jeans. We remain committed to that basic principle.”

Don Fisher Founder, Gap Inc. 1928-2009

The first store opened in 1969 on Ocean Dr. in San Francisco CA

Today Gap Inc is an enterprise of 5 retail divisions with operations both domestic and international!

Iconic American StyleGap offers iconic American style to customers of all ages.

Accessible LuxuryBanana Republic is an accessible luxury brand.

Great Fashion, Great PricesOld Navy offers great fashion at great prices, for everyone.

A Fresh Online ShopPiperlime is the insider’s guide to the best shoe and handbag brands.

Be Strong. Be Beautiful.Designed by and for women athletes, Athleta delivers the performance advantage for your workout and your active lifestyle.

CultureThink, Inspire, Do & Deliver!

Think: customers first We make decisions with our customers in mind. We connect with our stores and create the quality our customers value and expect.

Inspire: creativity We think big, take risks and solve problems. We challenge the status quo and always look for new ideas and ways of working.

Do: what’s right We believe that how we do business is as important as what we do. We act with integrity, and we give back to the communities in which we do business.

Deliver: resultsWe deliver the best result possible – we're committed to taking responsibility, setting priorities and meeting our goals.

Gap (PRODUCT)RED ™ isn't charity. It's a new way of doing business.

Gap (PRODUCT)RED started with the iconic "INSPI(RED)“ Gap T-shirt:

Made in Africa from 100 percent African cotton, the T-shirt debuted in the UK in spring 2006. Gap sourced product from Africa for more than a decade — and is committed to giving back to the communities where they do business. As a global (PRODUCT)RED partner, Gap is contributing half the profits from (PRODUCT)RED sales to The Global Fund, to help women and children affected by AIDS in Africa. 

“Wear your Passion”

Gap store employees and their family joining forces to take part in the “Aids Walk 2008”

Innovation & Change“Blueprint”

External Pressures for Change

Pressure For

ChangeLossof Market Share

Declining traffic

Loss of Brand

Identity

Internal Pressures for Change

Pressure For

Change

Lack of Internal

Promotions

Clear Career Pathing

Financial Results

Vision

Increase bottom line productivity

Create Clear Career Path for Field Management

Communication Process

Board of Directors

Senior Leadership

Field LeadershipField

Strategy

Development of plan, nickname “BLUEPRINT”

Pilot Groups Formed

Progress Monitored

Survey’s Taken

Financial Results Measured

Overcoming ResistanceUp Front Honest Communication, sharing VISION, desired outcome and timeline.

Communicating why the need must take place and how it will benefit the growth of the company and the employees.

Consistent Communication from peer pilot groups – reporting small wins, and sharing updates.

Outcome

Gap Brand Successfully Delivered Payroll Savings – increasing bottom line sales.

Defined competencies, and aligned role clarity and career pathing.

Reduced turnover and increased overall satisfaction on Employee Opinion Survey’s.

Conclusion It is evident that the core values, culture and trust in the company established over 40 years ago is still the foundation for the success of this organizational changed nicknamed

“Blueprint”