Digital Pitching Video Concept

Antti Haase and Mikko Shemeikka

  More effective way to introduce and explain innovations than

a piece of paper / oral presentation / powerpoint

Digital pitching video is not a commercial -> Different target audience -> Different content

Start-up companies do not usually have large amounts of money to invest in their videos

-> digital pitching video has to be as cost efficient as possible.

Digital pitching video concept is created so that it can be executed with only one person

Digital Pitching Video

- Script with storyboard

- Interview in the digital pitching video studio

- Animation using a cost effective animation program and/or using already filmed material from the customer

- Editing

Process

Process steps

The most important part is dialogue with the innovator:- Decide when the innovator can give feedback- Keep deadlines

When the script gets accepted and the filming starts there is no going back or the cost of the whole video goes up

The template for the script should be a mix between a traditional script and a storyboard

- Faster and easier for the innovator to understand and commit

Script

Script

Interview in Digital Pitching Video StudioInterview plays a huge part in the final video-> Much information-> Good impression

Chroma Keying (www.youtube.com/watch?v=HS_BSc02BM8www.youtube.com/watch?v=M_WdLkaOUic)->background and the foreground of the image are separated and a

new background is added->chroma keying requires even lighting of the background sheet

(green or blue) -> at least two extra lights

Why not an authentic location for the interview? - In studio everything is controllable (lighting, sound)- In an authentic location the lighting will always vary so you never know which kind

of lighting equipment is needed.- Chroma keying only works with single color background- Saves time and money

Chromatte –studio as a solution

Suitable microphone(s) for an interview◦ the most practical and cost efficient way is to use wireless clip-on

microphones◦ the other way is to use directional microphones problem is they

need one extra person to use directional microphone on a boom

Recorder if there is not possibility to use the own audio inputs

of the camera◦ The easiest way is using the external audio inputs of the camera◦ Some cameras have not external audio inputs must use separate

audio recording equipment

In addition:◦ Headphones◦ Cables if you don’t use wireless microphones

Audio equipment

Investments for Chromatte studio

Animation is a great way to visualize complicated subjects

Cheaper and easier than filming a live action material

Cost efficient animation tools like GoAnimate are easy to use (goanimate.com/)

No need for expensive animation softwares

Animation

The right music can help an animation flow, and sound effects can give a solid feeling that adds the illusion of life

In using the music it is extremely important to take notice to immaterial rights ◦ The safest way is to use self-made music ◦ In situations that self-made music is not available, it

can be found from the Internet. Some artists are distributing their music freely or for payment or registration (e.g. www.stereobot.com/ or www.soundsnap.com/)

Sound in Animation

Chroma keying Video editing Sound editing

Innovator gives feedback twice1. After video edit2. After sound edit

Post Production

Preferred business type is a media production company (start-up or existing)

Good location is for example a local business developing center like Digipolis technology village in Kemi

-> many other start-up companies located under the same roof that are in need of a new ways to bring out their ideas-> contacts

Aimed for the start-up companies -> Pitching videos has to be affordable

Media aroduction companies around Lapland have a price range was from 4000€ to over 6000€ for similar videos.

With the digital pitching video concept the price range from 1000€ to 2000€ depending on the amount of material needed for the video. The price would be competitive and affordable.

Production company’s sales must be at least around 15 000€ in a year for each member in order to be profitable

Considering this, digital pitching videos should only be a part of company’s business

Digital Pitching Video as a business model