Anatomy of a Press Release

& AdvertisementBy KEVIN CLAPP

COM_60511

Week Five Assignment

Submitted: Feb. 12, 2017

Created as part of the requirements for a writing assignment.

This is not meant to be published nor to represent the organization(s) referenced.

Situational Analysis

Conditions linked to poor nutrition

include:

• Diabetes

• Hypertension

• Heart Disease

• Arthritis

• Obesity related

Cancer

Source: The State of Obesity: Better Policies for a Healthier America, Sept. 2016

The adult obesity rate in New Jersey has risen from 12.3%

in 1995 … to 17% in 2000 … to 25.6% in 2016.

Created as part of the requirements for a writing assignment.

This is not meant to be published nor to represent the organization(s) referenced.

Situational Analysis (cont.)

Shore Medical Center

in Somers Point, NJ, has

teamed with nutritional

services partner Unidine

to create an Outpatient

Nutrition Counseling

Program designed to

promote population

health through better

diet and physical activity

planning.Created as part of the requirements for a writing assignment.

This is not meant to be published nor to represent the organization(s) referenced.

Campaign

ObjectivesGenerate

news

coverage

Increase

awareness

of program

Increase

participation

in program

Created as part of the requirements for a writing assignment.

This is not meant to be published nor to represent the organization(s) referenced.

Content & Design

Communicate key features of the program

(trained dietitians, convenience, variety of

diagnoses helped by counseling).

In advertisement, employment of a

healthy, appetizing image with

ample white space to draw the

eye.

Created as part of the requirements for a writing assignment.

This is not meant to be published nor to represent the organization(s) referenced.

Message Transmission

• Press release distribution

to all media outlets

(print & broadcast) in the

Atlantic & Cape May

counties area.

• Print advertisement

in select daily and weekly

publications.

• Radio advertisement

on select outlets and

programs during high-

impact times of day.

Created as part of the requirements for a writing assignment.

This is not meant to be published nor to represent the organization(s) referenced.

Campaign Evaluation

Success determined by…• Growth in program

participants

• Survey of participants

asking where they learned

about the program.

• Asking those inquiring about

the program to identify

specific codes built into

print and radio ads to track

participation initiated from

various outlets.

Created as part of the requirements for a writing assignment.

This is not meant to be published nor to represent the organization(s) referenced.