DIGITAL WALLETS

1. Paytm: https://www.youtube.com/watch?v=R1_MhVkvr8o

2. Paypal: https://www.youtube.com/watch?v=1dF9t_xQGks

3. Android wallet: https://www.youtube.com/watch?v=OueObu2aA_M4. Apple Wallet: https://www.youtube.com/watch?v=58gAy85dwf05. Mobikwik: https://www.youtube.com/watch?

v=y5pAeAuZt2Q

About PayTM

• Founded 2010 

• Founder Vijay Shekhar Sharma

• History : Paytm was founded and incubated by One97• Services: launched Paytm Wallet….. can pay for the fuel • Funding: Indian industrialist Ratan Tata made investment

Publish Date: • 15th April 2015

Duration :• 50 sec.

User Engagement: • Short Stories of 10sec…• Incidents that viewers can associate..

Elements involved• Soundtrack amplifies the feelings associated…• Characters used are from different age groups….• Common places used as background..

Plot• The complete video consists of short stories of 10 seconds..• The last scene summarizes the advert..

Language & Typeface• Complete advert in Hindi….• Minimal utilization of typeface…

Target Audience• The viewers targeted are common people…..

Style• Empathetic

• Founded 1998 

• Founder Ken Howery , Elon Musk

• History : developed security software for handheld devices• Services: PayPal was developed and launched as a money transfer service • Funding: John Malloy from Blue Run Ventures

Publish Date: • 22nd jan 2016

Duration :• 55 sec.

User Engagement: • “New Money” • Curiosity generated.

Elements involvedSoundtrack : aggressive, bold and upbeat.Typeface used and no dialogues.Background effects.

Plot• Old vs New Money.• Revolutionizing traditional usage of money.

Language & Typeface• Simple English vocabulary used • Typeface : backbone of advertisement

Target Audience• Entire population

Style• Bold and Aggressive

• Founded 2015

• Founder Google

• History : Builds on the base established by Google Wallet(2011)

• Services: In-app purchases and tap purchases• Funding: Proprietary Software

About Android Pay

Publish Date: • May 2015

Duration :• 60 sec

User Engagement: • Cathy music• Concept of Contrast

Elements involved• Soundtrack catchy and upbeat• Diversity in people and products• Different shops

Plot• Different people, product, preferences• Same payment method

Language & Typeface• Typeface used as endnote• Use of contrasting accents • Soundtrack only mode of communication.

Target Audience• Fast moving • young generation

Style• Vibrant and dynamic

Apple Pay

• Founded : October 20, 2014• Founder : Apple Inc.• History : Digitizes and replaces the credit or debit card chip and PIN or magnetic

stripe transaction• Services : lets mobile devices make payments at contactless points of sale • Funding : Apple Inc.

Publish Date: • August 2015

Duration :• 30 sec.

User Engagement: Desire to see feature by Apple

Elements involved• Traditional way of advertising consisting:

• Light music with narration• No person• Smooth informative animation

Plot• Initial focus on IPhone• Various Places• focuses on Security(fingerprint) and privacy of information and

transaction

Language & Typeface• Simple and understandable English• Narration only mode of communication.• Typeface as end note

Target Audience• Technology enthusiasts

Style• Simple and informative

About MobiKwik

• Founded April 2009

• Founder Bipin Preet Singh, Upasana Taku

• History : MobiKwik was founded to materialize the idea to shift from hard cash • Services : Mobile and online payments, phone and DTH recharges, money

transfers, shopping• Funding: Unnamed VC firm from US

Publish Date: • 16 June 2015

Duration :• 60 sec.

User Engagement: • Action packed scene• Similar to Bollywood thief chase

Elements involved• The background has a typical Bollywood inspired music. • There are two persons involved, a protagonist and a thief.• The environment includes a ticket booth and a typical Indian street

Plot• They have tried to show the typical insecurities while carrying

traditional cash in wallet.

Language & Typeface• Simple Hindi dialogues to engage and target Indian viewers.• Minimal usage of typeface.

Target AudienceMobile phone users.

Style• Humorous and creative

AIDA

Attention Interest Desire Action

Comparison

Company name

PayTM PayPal AndroidPay ApplePay MobiKwik

Attention Not grabbing attention explicitly.

“New Money” + up beat Sound

Tempting donuts complimented by high tempo music

IPhone used to leverage the brand image and grab the viewer attention

Not grabbing attention explicitly.

Comparison

Company name

PayTM PayPal AndroidPay ApplePay MobiKwik

Interest Empathizing Curiosity generated

Variety New features Humour

Comparison

Company name

PayTm PayPal Android Pay Apple Pay Mobikwik

Desire Ease of use, instant and cashless transactions

Advantages over the old money, available everywhere at all times

Ease, convenience and the quick pace of payment.

Faster, simpler and “secure” transactions.

Faster, simpler transactions and “secure” money

Comparison

Company name

PayTm PayPal Android Pay Apple Pay Mobikwik

Action Tagline-“Paytm Karo”

“Move over old money”

“Pay your way”

Conveys Viewers can already use it

Download the MobiKwik app

Company Paytm Paypal AndroidPay ApplePay MobikwikCriticism Lack of Initial

AttentionNo description of product

• Difficult to understand

• Online payment described less

• Monotonous• Lack of

variety

• Hypothetical• Unrealistic

Comparison

References :

https://paytm.com/about

https://en.wikipedia.org/wiki/Android_Pay

https://www.mobikwik.com/team

www.apple.com/apple-pay/

https://www.paypal.com/in/webapps/mpp/about

THANK YOU.