RESEARCH

ANALYSIS FRONT COVER

{Buzz words and flash : catch reader’s attention

Masthead : make people aware of which magazine they look at, use brand loyalty and attract primary audience

Main image and a simple foreground to highlight LaRoux’s face

Callout : sentence of the interview in order to make people want to read more

Dateline and barcode Plugs : what other things you

can read into it and may interest you

Coverline : Tell the main article in the magazine,

Puff: here to show readers that this issue is important

Attract consumers with famous people

{Flash : other names that may appeal to a wider audience

Header: over important article in the magazine

Masthead : present the brand, loyal consumers

Main image : using famous and beautiful pop star to attract consumers (flowers : connotation of extreme feminity)Cover line : make people aware of who is on cover and that the main article is an interview of her, targeting her fans

{Production and barecode

Masthead , with a red and bloody theme font ( to be merged into the main image)

Main image, bloody and scary, suit to the genre of the magazine

Props used in order to add more fear and horror into the cover

Chocking sentence who makes us want to know what is it about

coverline

{Flash ; catch people’s attention

Coverline, attract young consumers who are modern and their addiction for the social network

Masthead, the name is the one of a cult band : use their name to sell

Coverline, let us know who is on cover , call him “rock god”, exageration : young mode of adress and insisting on his international star status

Plugs : Other articles inside, just names of famous people : using them to attract a wider audience

Main image, shows Chris Martin with cool, fashion and young clothes , consumers can identify to him or admire his style

{

Masthead, presents the brand, but on the foreground (they prefer insist on the content of the magazine than its reputation)

Header, really big so important, useOf “hot” : young mode of adress to be closed of their consumers and also raise the curiosity

Pluggs : Other articles in the magazine, always famous people to attract more fans

Main article, about a legendary band, can attract a lot of people, the sentence “ won’t be killed “ referred to their career that is still alive despite all these years adds more interest to the articleMain image in harmony with the sentence, despite all their obstacles they are still there

ANALYSIS CONTENTS PAGE

{

Rolling Stones

Column with all other articles

Separate content for the article about the cover, in order to be easy to find it

Let people know about the website

Main articles, images to illustrate them

Plot : consumers can participate and gives the impression that the magazine care about their point of view : they are a part of a community

{

Billboard

Column about the charts, information inside contents

The brand

Main image for main article

Other smaller articles

Other events online

{

Q brand

Image to illustrate article

Image to illustrate article

Features presented in column, clear presentation

Huge image for an important article, graphically interesting

Pull out, « must » (exageration) gives an nimpression of importance for your culture and your knowledge of « cool » and young music

{

Metal Hammer Young

and rebel attitude, as their consumers

Gothic theme fonts, connation of metal music

Images to illustrate article, all dark and metal appearance

Colors : black, white and red, all stereotypical of the metal genre ( e.g red lets you think about blood)

{

NMECatch people’s attention, big words to be clear

Use callout and a lot of images, people do not have to read a lot, it is just the essential

Subscription offer (target primary audience) if the new reader is not suscribe yet, let him know how and how much will it cost to do it

ANALYSIS DOUBLE SPREAD

{

Hanging Indent to begin the article to catch the attention

A quote of the artist

Huge and funny image, to let us know what her concerts look like

Graphic features, Images of her private life to know her better

All her career

{

Metal Hammer

Title : blood : connotation of metal genre, use it to attract their audience

Flash : with fire, shows the energy and the quality of the band

Main image, show the band, their appearance ( suitable to the metal genre) and their attitude ( rebel and young)

{

NME

Big image : young people do not really want to read a lot and like straight articles with just the most important

Enormous title, with a cool theme font, to be sure to catch the attention

Not a lot of words, to be straight, clear and easy reading

{

Q

Huge, sexy ( she is half naked) and fashion picture (black and white picture : connotes more professional picture). Can attract boys and girls

Drops cap : still aesthetic, to make it cooler ( not just words) plus also makes it easier to read

Header : her famous name to appeal all her fans

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Rolling Stones

Really sexy picture (she is wearing underwear and has a straight and intense glaze) . It catches the attention, and plays with her sexiness to attract consumers. The place is a kitchen, a usual place, to make her seem a girl who is closed to her fans ( with her daily life) but stays incredibly sexy

Callout, for make people want to read more

Drops cap : makes it easier to read for the consumer and keeps a clean and simple presentation