analysing magazines

12

Upload: kelsiehatton

Post on 19-Jul-2015

80 views

Category:

Marketing


0 download

TRANSCRIPT

The lighting on the front cover is

dark and uses monochrome

colours apart from the symbolic

red for the magazine which is

also used in texts to associate

with Cheryl which the colour red

suggests danger.

It sticks to the similar

monochrome colours apart from

red so it keeps it simple and

classy. The red lipstick that she

wears ties in with the red fonts

used and the red in the logo.

The camera is angled on eye

level as it is a medium close up

so gives an intimacy with the

reader as they have no where

else to look on the front cover

apart from the model.

The masthead takes up quite a big

part of the front cover so it is easily

noticeable by the public.

The pose and costume within the

celebrity is posing is quite seductive as

she has her tongue sticking out and a

sharp point on her ring which again

suggests she is dangerous and strong.

The texts and fonts used are all different

depending on what it is talking about.

The anchorage is much larger and bigger

because it is trying to sell the main story

to the audiences. Also the word ‘Rocks’

is spaced out which makes the reader

have to read all across the page to take it

in and associate with Cheryl. The other

texts that are to inform the reader what

else there is inside varies in size and

colours (but sticks to the same

monochrome colours) which shows the

importance of each individual story.

The celebrity used in the feature

article photo is quite a widely

known one and informs the

reader what the main story is

about. The setting of her and

where she is, is supposed to be

her in the rain which suggests

that she is still strong as she is

just stood in the rain unfazed.

The language used is quite formal and no

slang is used as the demographic is fairly

old so if slang or informal language was

used it would not be appealed.

The fonts used make it clear and

simple to read again, by having this it

helps connect with the different age

ranges, males and females as it isn’t

anything specific. The colours used

which as mainly black, white and red

all work well with each other in

contrast to create an overall effect and

not to clash.

The main picture of the page relates to

the main feature and story in the

magazine. Instead of listing each

individual page of the magazine and

where to find it, they just pick a few

which they want the audience to read.

They state a variety of different artists

that belong in different music genres so it

gives the magazine a wider target

audience.

The colours that are used remain

the same and similar to the front

page so there is a recurring theme

throughout that is iconic to Q.

They layout of the page is well

organised and has been thought

out. This is because of the target

audience they are aiming it at are

quite mature and older (15-44) so

needs to appeal to a wide range.

The number ’46’ is much larger than

the rest of the numbers to show that

that is the main article and feature of

the magazine and that it is about

Cheryl Cole.

The other feature article is smaller

than the main but still includes a

picture and is a big bigger than the

rest of the information. It says

‘going under’ and the picture relates

with this as the man looks like he is

drugged or looks possessed.

Cheryl is mainly wearing dark

clothes with studs which shows

she is dangerous and that the

article inside about her is to show

she's dangerous and powerful.

The text under each small heading

gives the reader a small insight into

what that page involves. Therefore it

has to use simple language as there is a

wide variety or readers and so needs to

make sense to all of them

The pulled out quote also shows what the article is about before actually

reading it. Its much larger than the rest of the text and again the red

supports the iconic colour of Q. It also gives an insight into what the topic

of the article is about before reading it. Also, as she is wearing black and

the smaller image is dark and it doesn’t show much of her personality as

it quite a plain colour which supports the quote that she ‘doesn’t know

what she looks like any more’ and so her being in plain clothing masques

her own identity. She also has studs on her clothes which as well as

danger shows that she is trying to protect herself.

The main image of the celebrity

takes up half the page as she is

the main focus for the article next

to her. In both pictures she is

dressed in black and dark make

up to not only tie in with the

theme of darkness from the front

cover it also suggests that she is

fearless and strong as the colour

black represents this.

Through the double page

spread the letter ‘C’ is repeated

which shows that the story is

all about Cheryl. The ‘C’ in red

relates to the magazine and to

remind the audience that they

are reading Q as it is the

symbolic red.

On one of the pictures she is placed against a white background

which carries onto the other page which contrasts against the

black of her clothes and the small image with the black night city

background. The smaller picture shows that she is in a city and

looks as if she’s dressed up for a role suggests that she is taking

part in acting. This relates to the topic of her article that she

doesn’t know what she looks like anymore and is someone

different, just like how you would be in Broadway which the

picture is implying.

The fonts used are bold and all in

capitals which suggests power

and it is strong just like Leto is as

it is all about saluting him as he

has power. Whereas if they used a

font like the example on Q it

wouldn’t show that he is a strong

man. Throughout the front cover

all the font colours compliment

each other and create the typical

iconic Kerrang front cover. As it

is a rock magazine the colours

used are quite dark gothic e.g.

black and reds.

The other feature pictures are all

boarded off and are much

smaller than the main feature to

inform what else is in the

magazine but just not as

important.

The cover’s layout is all features

layered on top of each other for

two reasons. Firstly, because

Kerrang is such a well known

music magazine they can get

away with not showing the

masthead fully as people will

still recognise it. Also, it says

‘we salute’ and Jared Leto is

saluting which shows he is

powerful enough to be put in

front and bigger than the

magazine itself.

The name of Jared Leto’s band is

in white and a much bigger size

than the rest of the text (apart

from the masthead) and takes up

a lot of the page as that is what

the main article will be about

therefore needs to be one of the

most noticeable features of the

front cover.

The background is red as it is

such a powerful colour just like

he is. It also mentions of his

‘year of living dangerously’

and red is associated with

danger.

As Jared Leto is saluting it

shows that he is powerful and

that we respect him as he is a

big part of this magazine. He is

also looking at the camera

giving the reader an eye level

shot which gives them no where

else to look but him as that’s

what the reader needs to

connect with, the main topic of

the mag otherwise it will not

sell.

The main picture used is taken at a

gig which is targeted at the

audience of Kerrang magazine as

the readers will have attended a gig

at least and will recognise some of

the scenes. We can tell that it is a

gig as it is dark and there is strobe

lighting with lots of people having

fun. Therefore this makes it

relatable and connectable to the

reader. In the picture they are all

dressed in normal clothes to show

the normality of it all and that it is

more about the audience of their

magazines than the celebrities

involved.

The same colours are used as the

front cover which are relevant to

the topic of the magazine, black,

red, yellow and white. These

colours are associated with rock

and that type of music.

In the corner there is an

advertisement of subscribing to the

magazine which is sectioned off

from the rest of the page.

As the picture is quite busy and

there is a lot of going on the rest of

the page is clearer which is why

the text is on a white background

so it doesn’t clash. The picture is taking portrait to

give an idea or how mad the

picture is as the main is vertically

upside down. It has a continuum of

vertical lines and so the image

flows with the text down the side.

There is two images that feature

on top of the main one which are

photographs of the important

articles on the pages inside. This

shows the reader what else is

inside the magazine that will

interest them. The rest of the

pages are numbered down the

side and are under small

headings to make it easier to

understand and find articles for

what the reader wants to look at.

The text used is quite chatty

language and it uses relaxed text

when it says things like ‘well, lets

just..’ etc. which helps build a

better relationship with the reader

as they feel more relaxed.

The text ‘Wild’ is in a different font to the

text ‘child’ because it is trying to show the

contrast between how she was and how

she is now. Before, she was girly and quite

small as the text is quite small compared

to the ‘Child’ which emphasizes how

strong she is now like the font as it is bold

and in capitals.

Her name and the name of the

band that she plays is in pink

whereas the rest of the text is

white because it is important

information of who she is and

the band she is to make the

reader aware.

The pose of Taylor is quite

emotionless and doesn’t really

show anything which suggests

that she doesn’t care and is not

bothered about the person she

has become. As she is showing

no expression it shows that she

is strong which is also

reinforced with the text and

colours used.

Taylor is mainly made up of the colour

black including her black clothes, black

choker and heavy black eyeshadow. This

shows the style she is into and the music

she produces. This is then blended into

the background which is also black to

show the contrast between that and the

white text.

The colours used are mainly black, white and pink.

They use these colours in the text and the

background as the title is ‘Wild Child’ and it is about

a young girl who is gone bad. The colour pink is

associated with girls and black is associated with

bad as it is a gothic colour, this way they can show

the intended meaning of the Taylor Momsen which is

then evaluated throughout the article.

There is also a pulled out quote

saying ‘I’m not one for advice,

I'm one for mistakes’ which

picks out the important

message she is trying to give off.

This is a Christmas edition of

the magazine and so therefore

everything on the front cover is

Christmas themed.

The masthead is in the iconic

red and remains the same as

any other edition apart from

having the effect of snow on top

to show it is Christmas.

The font of the texts used

are all quite similar to each

other. However, the

‘Christmas’ is the main

focus of the picture as it is

the biggest and goes across

the whole of the magazine in

the centre. This is to inform

the reader that the main

purpose of this edition is

about Christmas and is the

main theme throughout.

The main feature article is about

the Artic Monkeys and we know

this by the main picture is of

them. They are all dressed up in

elf costumes to show the

recurring theme. The main singer

is stood at the front with the rest

behind showing he is the one with

the most power. It is a low angle

shot to show how they are idols

and are looked up too.

The cover itself is quite

busy with all the colours

and different features on it

to show that it is more

packed and full of context

inside as it is a ‘Special

Xmas Issue.’

The background of the

magazine is trees with snow

and there is snow on the

floor. There is also the moon

and a picture of reindeers

and Santa which is a

connotation of Christmas.

Some of the font styles used are

different to the rest such as

‘present’ and ‘starring’ as they

have taken the conventions of

Christmas into consideration for

these fonts.

Down the left side there is a

‘band index’ which is separated

from the rest of the page and

informs the reader on where

they can find their favourite

bands in the magazine. These

are in red so they are easier to

see and notice on the page as

that is its main purpose.

In the middle of the page there is

a small article and picture that

relates to the rest of the

magazine as it is the same genre

of music as the rest of the mag

will be about. The picture relates

to the headline as it is the band

Kasabian in a church and shows

the proof of the article. The

picture is quite dark and dull

which blends in with the rest of

the colours on the page and

doesn’t clash.

The contents page is very

similar to the Kerrang contents

page. It has a similar layout

structure and similar colours

are used. This is because both

magazines have a similar

demographic and so have

similar conventions for it.

It sticks to the 3 same colours

black, red and mainly white to

keep it simple. Apart from the

advertisement which includes

the colour yellow to differentiate

it from the rest.

The more important pages are

pulled out and highlighted such

as the red arrow directing the

reader. This makes it easier for

them to know where to go and

not have to read through the

things that they are not

interested in. These are

highlighted by being in red and

bolder font to differentiate them

to the rest of the text.

The picture used also looks like

someone in the audience took it as

there is other heads in front and isn’t

really framed a specific way like the

other magazines and their picture.

This suggests that someone in the

audience took it and NME have just

used it which relates to the reader as

they could’ve been in the same

place.

The lighting of the picture is quite dark apart from the

artificial lights behind them. This suggests that as

they are a new band that they are in the dark now and

the lights in the empty room show the fame that they

want and can have. It is also supported by them all

wearing dark clothing. This is tied in with the pulled

out quote ‘We want Kings of Leon’s Career’ in that

they want a better and more famous lifestyle as the

majority of the readers of the magazine will know

that Kings of Leon are very famous.

The main feature image is much larger than the

percentage of text on the side. This relates that

as it’s a picture of them it takes up most of the

double page spread and shows that they want to

be a bigger act. Each of them in the picture are

looking straight towards the camera which

shows that they are serious, just like they are

serious about the career which the article is

trying to get across.

The text used is quite

simple and they use the

colour purple to highlight

the important information

of the band ‘White lies’

and ‘Jamie Fullerton’ who

interviewed them. The rest

of the fonts are quite plain

and simple. The headline

of the article is in strong,

bold capital letters which

show that they are

determined to make it big.

The colours used are all quite neutral

and bland as there is no strong or

bright colours. Again, this is so it

blends in with the darkness in the

picture and how they are in the dark

in the music industry but the

glimpses of brighter light are their

hope of making it bigger.

There is also a low

angle look to it as they

are looking slightly

downwards which

shows power, however

it isn’t that low which

show's there not that

powerful just yet.