ANALYSIN

G DIG

IPAKS A

ND

ADVERTIS

MENT MAT

ERIAL

DJ A

ME

L AM

I RO

UC

HE

CHERYL COLE: A MILLION LIGHTS

Same font adopted for artist name and main title on advert, represents

the synergous link between both materials

There is a very similar palette of colours being used for the colour scheme. Purple, pink, and subtle

touches of limey yellow

On both materials, we can see a ‘one-eye covered’ concept

running through both. This is symbolic, as with the tattoo on

her hand which is visible in both materials

Clear release dates for both single and album

availability, letting consumers know when they can pick up a copy

Options to share the word with friends on

social networks, word of mouth

promotion for the album and single

DRAKE – TAKE CARE

Parental advisory sign displayed to advise parents of

explicit lyrics within the album

Clear image of the artist in the

centre,, a presentation of the artist who has made the

music

Placement of chains jewellery and gold may be suggestive of the

themes expressed in the

album

Uses a simple three colour

scheme throughout the front and back,

simplicity creates subtle attraction

to the albumTrack listing placed in orderly fashion, upholds album theme, appropriate

placement of label logos and

info

Placement of album title

ensures clarity and quickly

identifiable. Uses a particular font,

possibly representing the

artists styling preference

Same location used in both the album cover and

tour advert, creates clear link between the two

products

Album artwork along with

release date shown to let

consumers know when it’s

available to buy

Ticket provider logo shown to let

people know where to

purchase tickets for the tour

Artist image remains in the centre for full

attention. Looking

downwards, similar to the album cover,

further establishing links between the two

products

DISCLOSURE - SETTLE

Album cover clearly displayed on advert, along with same font

title

Clear, simple font, introducing artist name and title of album.

Note the contrasting colours to

separate both artist name and

album title

Titles of three singles that

consumers may already know or have heard of to increase artist awareness and familiarisation.

Album release date in enlarged

font to emphasise the more important information in terms of the

promotion and release

Image of the two artists, making clear they work as a duo. It is an image of them as they were young,

possibly suggesting their

youth in the music industry

aswell

White markings on the faces; a

way of the artists creating unique

symbolism