KAUTUK SHUKLA

INTERNATIONAL

ADVERTISMENT

MEANING• INTERNATIONAL

ADVERTISMENT IS SIMPLY THE “APPLICATION OF MARKETING PRINCIPLE TO MORE THAN ONE COUNTRY” .

.

• ADS SHOW IN DIFFERENT COUNTRY.• INDIA CHINA

ADVERTISMENT OF IN CHINA

CONCEPT OF I.A

1 COMMUNICATION PROCESS

2 BUSINESSPROCESS

3 INDUSTRY 4 SOCIAL FORCE

1 INTERNATIONAL ADVERTISMENT AS

COMMUNICATION PROCESS• IT‘S A PROCESS OF

COMMUNICATING TO TARGET CONSUMER FOR THEIR PRODUCT.

.

• IT’S A COMPLEX PROCESS

2 INTERNATIONAL ADVERTISMENT ASBUSINESS PRACTISE

• PROVIDE SERVICES OR PRODUCT

3 INTERNATIONAL ADVERTISMENT AS

INDUSTRY• INTERNATIONAL ADVERTISMENT IS

CHARACTERIZED BY LARGE NO. OF SMALL AND MEDIUM SIZED ADVERTISING AGENCIES.

. MEDIUM SIZED

. SMALL SIZED

4 INTRNATIONAL ADVERTISMENT AS

SOCIAL FORCES• TO INCRESE THEIR SALES

• MUCH INTERNATIONAL ADVERTISMENT IS DESIGNED TO PROMOTE NEW PRODUCT FROM ONE SOCIETY TO ANOTHER FOR EG- ADOPTION OF FAST FOOD , BEAUTY PRODUCT AND GARMENT.

THANK YOU