An Aestheticof frictionfor health behaviorSebastian Deterding (@dingstweets)PlaIT Lab, Northeastern UniversityApril 2, 2015

cb

pleasurabletroublemakers.com

<1>the situation

thousands of applications ...

+

… and yet, (mostly) one underlying model

informeddecisions

to maximizeincentives

no matterwhat context

quantified self: Information!

gamification: incentives!

socialvirtualmaterial

<2>blind spots,and lights

Please return to highlighted route.

Issue

#1

information needs to be situated

information needs to be actionable

https://www.amazon.com/oc/dash-button

Really, Dave, a second bagel?After the one you bought at Starbucks 1538 Tremont St. at

2:34pm today? I texted your friends and they do not approve.

Issue

#2

the romeo and juliet effect

johnmarshall reeve

»When children do precisely what they were told not to do … or when the targets of propaganda do the opposite of the source’s intention, each performs a counter maneuver aimed at reestablishing a threatened freedom. The term reactance refers to the psychological and behavioral attempt at reestablishing (“reacting” against) a threatened or eliminated freedom.«

understanding motivation (2014: 297)

Lopez 2011

the undermining effect

Edward Deci, Richard Ryan

»An understanding of human motivation requires a consideration of innate psychological needs for competence, autonomy, and relatedness.«

the what and why of goal pursuits (2000)

retain my choicehttp://www.pleasurabletroublemakers.com/#/the-fifty-fifty-cake/

“just say no” is not an option

offer an alternative functioning way of lifehttp://www.pleasurabletroublemakers.com/#/intervator/

5%500 steps

8th day without cycling – you really should step it up! What about a 5 minute ride today? C’mon, your friends in California did it!

Issue

#3

5%500 steps

Here’s a message from Celia: Hey Dave, you’re below your step goal: take a walk in the park!

be understanding and flexiblehttp://healthmonth.com

be as smart as a puppyhttp://berglondon.com/blog/2010/09/04/b-a-s-a-a-p/

»You look especially lovely tonight.«

http://www.flickr.com/photos/beigeinside/50122570/

Issue

#4

»You look especially lovely tonight.«

http://www.flickr.com/photos/beigeinside/50122570/

»Now I feel like you’re just doing it for the points.«

Issue

#4

extrinsic motivation is unsustained

Richard Ryan, Edward Deci

Autonomy≠

Independence, lots of choice, absence of constraints

self-regulation & the problem of human autonomy (2006)

Edward Deci, Richard Ryan

»To be autonomous means to behave with a sense of volition, willingness, and congruence; it means to fully endorse and concur with the behavior one is engaged in.«

motivation, personality, and development (2012: 85)

Edward Deci & Richard Ryan: The »What« and »Why« of Gaol Pursuits (2002)

150 more pages,and I get my 10$.

external

I must not disappointmy parents!

introjected

I‘m good at this – this is actually fun!

intrinsic

It‘s important for me in school to read this now.

identified

I totally see how this helps me become a chef!

integrated

http://www.flickr.com/photos/pensiero/95412049Edward Deci & Richard Ryan (2002), The »What« and »Why« of Goal Pursuits

http://designinghappiness.wordpress.com/

integration through reflection

<3>in summary

an aesthetic of friction1. Situatedness Intervene where the action/

decision takes place2. Actionable Offer an alternative goal-

supporting action3. Autonomy Leave the user the choice between

old and new action4. Irony Why so serious? Allow reversal 5. Sympathy Be understanding6. Naïveté Be cute, not (too) smart 7. Integration Invite conscious deliberation

pleasurable troublemakershttp://www.pleasurabletroublemakers.com/keymoment/

sebastian@codingconduct.cc

@dingstweets

codingconduct.cc

Thank You.