your ux is not my ux
Post on 11-Apr-2017
503 Views
Preview:
TRANSCRIPT
your UX is not my UXfitc web unleashed 2015
@andrewsmyk
@andrewsmyk
@andrewsmyk
What is the scenario?
@andrewsmyk
What about the user?
@andrewsmyk
@andrewsmyk
UX Process: Simplified
StrategyResearchAnalysisDesignProduction
@andrewsmyk
Research & Analytics
Outcomes?
User Story
As a <type of user>, I want <some goal> so that <some reason>.
@andrewsmyk
User Story
As a shopper, I want to order cheap tickets so that I can go on vacation.
@andrewsmyk
User Story
As a <persona>, I want <action> so that <expected outcome>.
User Story
As a parent, I want order pizza (online) so that I can feed my kids.
Job Story
When <situation>, I want to <motivation> so I can <expected outcome>.
Context and Causality
When my kids have hockey practice, I want to feed them quickly so I can prevent after school HANGRINESS and get to the arena on time.
Context and Causality
When my kids have hockey practice, I want to feed them quickly so I can prevent after school HANGRINESS and get to the arena on time.
Motivations = Solutions
Motivations = Solutions
Motivations = Solutions
Extreme Use Case
Focus on Motivations
https://www.flickr.com/photos/andercismo/2349098787
Why, When, Where?
https://www.flickr.com/photos/andercismo/2349098787
Add Contextual Information
Use Real People Not Personas
Add Forces or Friction To Motivations
When <situation>, I want to <motivation> so I can <expected outcome>.
Example:
UX Designer
Front End Designer
Product Manager
App Developer
which users are you designing for?
@andrewsmyk
@andrewsmykhttps://www.flickr.com/photos/tease2010/6017051264
don’t focus on who or howlook for the why?
@andrewsmykhttps://www.flickr.com/photos/tease2010/6017051264
Mad Science?
Reorder Button
Motivations: Pizza App - order last order button
Craving: • looking forward to having pizza• reminder• stimulus• taste
Want:• don't want to cook• minimal effort• easy• no thought
Emotional:• pizza will make me feel better• frustrated• event driven
Design Silo
Practice User Interface Kung fu
Protect the User from Themselves
Remember
UX is subjective
UX is personal
Questions?
Thank You!
@andrewsmyk
your UX is not my UXfitc web unleashed 2015
@andrewsmyk
top related