ux café december 2013: michel jansen 'why ux is not ui

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UX = UI and other misconceptions Michel Jansen @dawuss

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We were joined by Michel Jansen for our last UX Café of 2013, who spoke to our audience of designers and startups about why UX is not UI. Michel helps companies improve the UX of their products at Syzygy, where he works as a User Experience Architect. Previously, he worked at the UX Lab of Siemens Corporate Research and more recently at London-based startup Lokku, where he was UX lead for property search engine Nestoria. Check him out on twitter: https://twitter.com/dawuss

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Page 1: UX Café December 2013: Michel Jansen 'Why UX is not UI

UX = UIand other misconceptions

Michel Jansen

@dawuss

Page 2: UX Café December 2013: Michel Jansen 'Why UX is not UI

UX = UIand other misconceptions

Michel Jansen

@dawuss

Page 3: UX Café December 2013: Michel Jansen 'Why UX is not UI
Page 4: UX Café December 2013: Michel Jansen 'Why UX is not UI

UX = UI

misconception 1

Page 5: UX Café December 2013: Michel Jansen 'Why UX is not UI

Gowalla, ca. 2010 Foursquare, ca. 2010

Page 6: UX Café December 2013: Michel Jansen 'Why UX is not UI

Facebook, 2011

Google+, 2011

Page 7: UX Café December 2013: Michel Jansen 'Why UX is not UI
Page 8: UX Café December 2013: Michel Jansen 'Why UX is not UI
Page 9: UX Café December 2013: Michel Jansen 'Why UX is not UI

value > pain

Page 10: UX Café December 2013: Michel Jansen 'Why UX is not UI

UX = UI(but a good UI helps)

Page 11: UX Café December 2013: Michel Jansen 'Why UX is not UI

UXcan be

designed

misconception 2

Page 12: UX Café December 2013: Michel Jansen 'Why UX is not UI

User Experiencecan be

designed

Page 13: UX Café December 2013: Michel Jansen 'Why UX is not UI

product user

ux

Page 14: UX Café December 2013: Michel Jansen 'Why UX is not UI

ux

Hassenzahl’s model of User Experience

Page 15: UX Café December 2013: Michel Jansen 'Why UX is not UI

User Experiencecan be

designed

Page 16: UX Café December 2013: Michel Jansen 'Why UX is not UI

User Experiencecan be

designed(but you can design for it)

Page 17: UX Café December 2013: Michel Jansen 'Why UX is not UI

UX is a job

misconception 3

Page 18: UX Café December 2013: Michel Jansen 'Why UX is not UI

ux

Hassenzahl’s model of User Experience

Page 19: UX Café December 2013: Michel Jansen 'Why UX is not UI
Page 20: UX Café December 2013: Michel Jansen 'Why UX is not UI

engineeringsupport

fulfilment

business

sales

Page 21: UX Café December 2013: Michel Jansen 'Why UX is not UI
Page 22: UX Café December 2013: Michel Jansen 'Why UX is not UI

providing a good user experienceis everyone’s job

but it helps if someone makes sure of that

Page 23: UX Café December 2013: Michel Jansen 'Why UX is not UI
Page 24: UX Café December 2013: Michel Jansen 'Why UX is not UI

UX is a phase

misconception 4

Page 25: UX Café December 2013: Michel Jansen 'Why UX is not UI
Page 26: UX Café December 2013: Michel Jansen 'Why UX is not UI

Damien Newman's squiggle of the design process

Page 27: UX Café December 2013: Michel Jansen 'Why UX is not UI
Page 28: UX Café December 2013: Michel Jansen 'Why UX is not UI

building the right thing&

building the thing right

upfront research

ongoing improvement

Page 29: UX Café December 2013: Michel Jansen 'Why UX is not UI

UX is singular

misconception 5

Page 30: UX Café December 2013: Michel Jansen 'Why UX is not UI

(cc) http://www.flickr.com/photos/joyoflife/3019568224

Page 31: UX Café December 2013: Michel Jansen 'Why UX is not UI

providing good user experiences starts with people

Page 32: UX Café December 2013: Michel Jansen 'Why UX is not UI

GETTINGUX

RIGHT

Page 33: UX Café December 2013: Michel Jansen 'Why UX is not UI

#1care about people, your users

Page 34: UX Café December 2013: Michel Jansen 'Why UX is not UI

#2create value, reduce pain

Page 35: UX Café December 2013: Michel Jansen 'Why UX is not UI

#3take responsibility as a team

Page 36: UX Café December 2013: Michel Jansen 'Why UX is not UI

#4look past the surface

Page 37: UX Café December 2013: Michel Jansen 'Why UX is not UI

#4keep listening

Page 38: UX Café December 2013: Michel Jansen 'Why UX is not UI

UX = UIand other misconceptions

Michel Jansen

@dawuss