How I work

How I work

If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.

Jim Stengel

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the process

uncertainty / patterns / insight clarity / focus

research concept prototype design

phase onediscovery

the client

Understand the brand and what the success metrics are.

understanding THE BUSINESS

stakeholder interview

stakeholder INTERVIEW

identify problem

why? why? why? why?

the root problem

the user

Next step, find out everything about the user

usersurvey

user Research

userinterviews

Gather information to help with decision-making.

Gather insight that might influence how the users might use the solution.

fieldstudies

Learn how people behave and get insight into how you should design interfaces.

featureanalysis

competitive ANALYSIS

positioninganalysis

Spot the gaps in the market and identify opportunities

Maps out existing features in a comparable way to identify industry standards and areas where to innovate

uxdesigner

the client

+ + = foundation solution

The Design Studio Method by Todd Zaki

work TOGETHER

theresearch

phase twostructure

create a STRATEGY

MOSCOW method

A list to help understand what is most important for the user.

Affinity map

A tool to organize a large number of ideas into their natural relationships.

cardsorting

information ARCHITECTURE

sitemap

Find patterns in how users would expect to find content or functionality

Create visual model of the content that allows the users to find the information they are looking for.

user FLOW

Making use of user flows helps ensure that a site is clear, intuitive, and usable.

task analysis

user journey

phase threeskeleton

sketching WIREFRAMES

rapiditerative prototype

Don’t get married to your ideas….

user TESTING

eyetracking

userinterviews

dataanalysis

A/Btesting

cardsorting

picturecards

surveytaskanalysis

Great design on the web doesn’t come from moments of inspiration. It comes from the continual iteration of every detail.

Paul Boag

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phase fourvisual

“A designer who does not present his or her own work is not a designer.”– Mike Monteiro in Design is a Job

VISUALIZING the USER EXPERIENCE

A user interface is like a joke. If you have to explain it, it’s not that good.

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repeatgreat UX never ends