your site's code is hindering your success

@StoneyDStoney G deGeyter

@polepositionmkg

YOUR

IS

HINDERING

YOUR

xxxxx @StoneyD

Your Site is Broken

@StoneyD

Great design ≠ great code

@StoneyD

Great code has built-in SEO

@StoneyD

It’s better to build than repair

DO IT

RIGHTFROM THE

START!

xxxxx @StoneyD

Coding Issues that are

Hindering Your Success

@StoneyD

HTTP/S

@StoneyD

Robots.txt directive

@StoneyD

Page load speed

Via hubspot: https://blog.hubspot.com/marketing/page-load-time-conversion-rates

@StoneyD

Mobile page load speed

@StoneyD

Mobile optimized

61% of users are unlikely to return to a mobile site they had trouble accessing.

57% of users say they won’t recommend a

business with a poorly designed mobile site.

Google is set to go mobile-first sometime this year.

http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emailshttp://searchengineland.com/googles-mobile-first-index-still-months-away-271851http://cmsreport.com/articles/the-5-mobile-marketing-mistakes-infographic-12442

@StoneyD

Structured data

https://www.bruceclay.com/blog/schema-markup-guide/ http://www.bloggerspice.com/2015/12/how-to-add-schema-markup-on-your-blogger-template.html

Schema.org

@StoneyD

Canonical tag

Helps eliminate duplicate content.

http://www.upnorthsports.com/snowmobile/snowmobile-clothing/snowmobile-jackets/#filter:gender:Male/filter:brand:FXR$2520Racing#filter:gender:Male/filter:brand:FXR$2520Racing

@StoneyD

Hx hierarchy

Should be an h2

@StoneyD

Breadcrumbs

@StoneyD

Form validation errors

VALIDATE

BEFORE

THEY SUBMIT!

@StoneyD

HTTP response codes

ALL URLS SHOULD REGISTER A

200 OKRESPONSE CODE

@StoneyD

Declare doctype and language

@StoneyD

Analytics

If you’re not

MEASURINGYou don’t know what’s

BROKEN!

xxxxx @StoneyD

• @StoneyDlinkedin.com/in/stoneygd

Web PresenceOptimization

PolePositionMarketing.com

Stoney deGeyter

THIS IS

MEW

eb

Marke

ting

Ch

ecklist.co

m

xxxxx @StoneyD

PolePositionMarketing.com

Thank

You!

Download this presentation at: ppmkg.com/xxxxxxxx