are computers hindering creativity?

Matt Shanks, Stamford - UX AUS 2013, @ASTUTELY

ARE COMPUTERSHINDERINGCREATIVITY?Matt Shanks, Stamford - UX AUS 2013


GRAHAM WALLASawesome social psychologistNOT AS BORING AS HE LOOKS


Preparation INCUBATION REVELATION EVALUATION1 2 3 4

GRAHAM WALLAS - ART OF THOUGHT, 1926


Preparation INCUBATION REVELATION EVALUATION1 2 3 4

ART OF MATT SHANKS - GETTING S**#!T DONE

Design Studi0

TESTINGVALIDATIONITERATION

Pitch/Critique

S/HOLDER WORKSHOPS

FOCUS GROUPS

CONTEXTUAL ENQUIRY


HOW DO YOU CHARGE FOR NOT THINKING?



CLIENT PERCEPTION-DIGITAL TOOLS MAKE everything more EFFICIENT & EASIER... including design


DOESN'T THIS RESEARCH ALREADY EXIST ON THE INTERNET?



I've PLAYED AROUND WITH AXURE BEFORE AND IT SHOULD

ONLY TAKE 2 days



CAN't YOU JUST QUICKlyPHOTOSHOP IT?



MATT's RESPONSE

SURE* I CAn...if you want a lame SOLUTION


REALITY CHECKWE STILL GET PAID EVEN IF WE DO AN OK JOB.*CLIENts have deadlines and budgets too.


IN THIS TECHNOLOGICAL AGE WE CAN EACH LEAVE A LARGER LEGACY BY PROPaGATING OUR BEST IDEAS than by propAgating our chromosomes - David B. berman


TRANSLATION...OK ISN'tGOOD Enough.NOT FOR ME OR FOR THE WORLD


WHERE DO WE FIND EXTRA TIME to make better than OK?


ADVANTAGE DESIGNER



OUR BRAINS DON'T TURN OFF

WE're constantlyinterpreting the world


SolutionASK FOR THE PROBLEM EARLIER



May

PROJECT 1

PREPARATION REV. EVALUATION

INCUBATION

INSERT PROJECT 2 PROBLEM IN TO BRAIN HERE

PROJECT 2

JUNE JULY AUGUST


IT DOESN*'t NEED TO BE FORMAL &IT DOESN*T NEED TO BE A COMPLETE BRIEF


**FROM:P*MNEXT week YOU're WOrking on A MOBILE SITE FOR **[INSERT CLIENT NAME]


SUDDENLYI NATURALLY BECOME MORE AWARE:OF PATTERNS &OF CLIENT DOMAIN


SET SUBCONSCIOuS to work&FORGET THE PROBLEM FOR A WHILE. but...


Br e a d Y

e e



revelation will strike at the most unexpected time and your job is to capture it



COMPUTERS ARE GREAT AT HELPING OK Look COMPLETE. AND OK CAN BE COMFORTABLE.



LET THE BRAIN LEADnot the output



CHange your process to get the most out of your brain BECAUSE just OK IS NOT OK


FOR MANAGERS FOR DESIGNERS

TELL EA*RLY ASK OFTEN


LEt's INCUBATE ON IT.APPLAUSE.oh YOu're too kind.THANKS.Matt Shanks, Stamford - UX AUS 2013@ASTUTELYMATT@ConSIDEREDAPPROACH>.COM