wolfgang weil - xi’an xianyang international airport

How to initiate Trinity at an(y) Airport

“Trinity Alive“

Wolfgang WeilChief Operations Officer

Xi’an Xianyang International Airport

The Trinity Forum 2015, Hong Kong

Commercial Trinity Entities

Chart 2

Airpor

Concessionaires

Brands

“TRINITY”

Xi’an Xianyang International Airport Co., Ltd., 2015

Goals of “Trinity“

Chart 3

Collaboration to improve commercial

environment and results

Improve cost-efficiency

Improve dialogue and create mutual understanding

Enhanced shopping experience for

travelling consumers

Creator

Chart 4

Martin Moodie, Founder and Chairman of the Moodie Report

Chart 5

Creator, Founder

Chart 6

Creator, Founder & Godfather of Trinity

“Mr. Trinity“

Chart 7

Trinity Forum

Chart 8

World’s leading airport commercial revenues conference

Three industry leading organisers:- The Moodie Report- Airports Council International- Airports Council International - Asia Pacific

This year’s theme:

‘Putting the Consumer at the Heart of the Trinity’

Audience (airports, concessionaires and brand communities) representing the ‘Trinity’ of travel retail

Progressive industry agenda and genuine debate on industry issues

Improve dialogue and mutual understanding between airports, concessionaires and brands to the benefit of the

travelling consumer

Creation of a “Win-Win-Win-Win Situation“

Chart 9

Airpor

Concessionaires

Brands

The CUSTOMER

So far, so good!

So far, so good?

• The concept of Trinity is appreciated by almost everyone

• Implementation of Trinity turns out to be more complicated than expected

Implementation of Trinity turns out to be more complicated than expected

Chart 13

The concept of Trinity Trinity at an AirportImplementation

The Great Wall of Trinity

Chart 14

The Great Wall of Trinity

Chart 15

Lack of comprehension

Difficulties in sustainability

Difficulties in reconciling

interests

Lack of dialogue

Lack of collaboration

How to overcome Trinity‘s Great Wall?

Thinking out of the box...

Chart 17

Are there any comparable situations ?Are there any proposed solutions in place ?

Airlines Operator Committee (‘AOC‘)

Chart 18

• Recommendation by IATA

Mission of the AOC:

Promoting a cooperative and transparent relationship with our airport partners while maintaining focus on safety, customer experience and cost

• Implemented at many major airports

Chart 19

Typical Structure at an Airport

Executive Committee

• Chairman• First Vice Chairman

• Second Vice Chairman• Secretary / Treasurer

Working Groups / Sub Committees

Implementation

interests

Lack of dialogue

Chart 20

Typical Structure at an Airport

Executive Committee

• Chairman• First Vice Chairman

• Second Vice Chairman• Secretary / Treasurer

Working Groups / Sub Committees

comprehension

dialogue

collaboration

reconciling interests

sustainability

From AOC to XTC !

Airport ‘X’ Trinity Conference (‘X’TC)

Airport Trinity General Assembly- Airport Operator- Concessionaires

- Brands

XTC Executive Committee- Chairman (Airport)

- Sub Committees Chairmen & Vice Chairmen

- Secretary / Treasurer

Working Groups /Sub Committees- F&B

- Fashion & Beauty- Convenience, Accessories

- Services- Marketing & Activities

- Fair Pricing

Possible Structure at an(y) Airport

Possible Working Groups / Sub Committees

Chart 23

• Local Cuisine

• Western Cuisine

• Fastfood

• Cafes

Chairman

Vice Chairman

• Fashion Int‘l

• Fashion Dom.

• Jewelry

• Eyewear

• P&C

Fashion & Beauty

Chairman

Vice Chairman

• Convenience/

Supermarkets

• Books

• Accessories

• Electronics

• Children‘s

Convenience & Accessories

Chairman

Vice Chairman

• Entertainment

• Relaxation

• Forex

• Travel Agencies

• Couriers

Services

Chairman

Vice Chairman

Chart 24

Airport Trinity General Assembly- Airport Operator- Concessionaires

- Brands

XTC Executive Committee- Chairman (Airport)

- Sub Committees Chairmen & Vice Chairmen

- Secretary / Treasurer

Working Groups /Sub Committees- F&B

- Fashion & Beauty- Convenience, Accessories

- Services- Marketing & Activities

- Fair Pricing

Airport Trinity Conference (‘X’TC)

Overcoming the Great Wall of Trinity

Implementation

interests

Lack of dialogue

comprehension

dialogue

collaboration

sustainability

comprehension

dialogue

collaboration

sustainability

Thinking out of the box...

Chart 25

... Trinity will succeed !!!

Chart 26

Thank You!

Back-up

Airport Trinity Conference (XTC)

Chart 28

Annual General Assembly

Agenda Participants

Keynote

Airport perspective

Tenants perspective

Brands perspective

Guest speeches

Airport

All Tenants

All BrandsGala Dinner

XTC Executive Committee

Chart 29

Bimonthly Meetings

Agenda Participants

Strategic Issues

Airport issues

Tenants issues

Brands issues

Chairman (Airport)

Sub Committees/Working Groups

• Chairmen• Vice Chairmen

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