wolfgang weil - xi’an xianyang international airport

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How to initiate Trinity at an(y) Airport or “Trinity Alive“ Wolfgang Wei Chief Operations Office Xi’an Xianyang International Airpor The Trinity Forum 2015, Hong Kon

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Page 1: Wolfgang Weil - Xi’an Xianyang International Airport

How to initiate Trinity at an(y) Airport

or

“Trinity Alive“

Wolfgang WeilChief Operations Officer

Xi’an Xianyang International Airport

The Trinity Forum 2015, Hong Kong

Page 2: Wolfgang Weil - Xi’an Xianyang International Airport

Commercial Trinity Entities

Chart 2

Airpor

t

Concessionaires

Brands

“TRINITY”

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 3: Wolfgang Weil - Xi’an Xianyang International Airport

Goals of “Trinity“

Chart 3

Collaboration to improve commercial

environment and results

Improve cost-efficiency

Improve dialogue and create mutual understanding

Enhanced shopping experience for

travelling consumers

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 4: Wolfgang Weil - Xi’an Xianyang International Airport

Creator

Chart 4

Martin Moodie, Founder and Chairman of the Moodie Report

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 5: Wolfgang Weil - Xi’an Xianyang International Airport

Chart 5

Martin Moodie, Founder and Chairman of the Moodie Report

Creator, Founder

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 6: Wolfgang Weil - Xi’an Xianyang International Airport

Chart 6

Martin Moodie, Founder and Chairman of the Moodie Report

Creator, Founder & Godfather of Trinity

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 7: Wolfgang Weil - Xi’an Xianyang International Airport

“Mr. Trinity“

Chart 7

Martin Moodie, Founder and Chairman of the Moodie Report

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 8: Wolfgang Weil - Xi’an Xianyang International Airport

Trinity Forum

Chart 8

World’s leading airport commercial revenues conference

Three industry leading organisers:- The Moodie Report- Airports Council International- Airports Council International - Asia Pacific

This year’s theme:

‘Putting the Consumer at the Heart of the Trinity’

Audience (airports, concessionaires and brand communities) representing the ‘Trinity’ of travel retail

Progressive industry agenda and genuine debate on industry issues

Improve dialogue and mutual understanding between airports, concessionaires and brands to the benefit of the

travelling consumer

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 9: Wolfgang Weil - Xi’an Xianyang International Airport

Creation of a “Win-Win-Win-Win Situation“

Chart 9

Airpor

t

Concessionaires

Brands

The CUSTOMER

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 10: Wolfgang Weil - Xi’an Xianyang International Airport

So far, so good!

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 11: Wolfgang Weil - Xi’an Xianyang International Airport

So far, so good?

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 12: Wolfgang Weil - Xi’an Xianyang International Airport

So far, so good?

• The concept of Trinity is appreciated by almost everyone

• Implementation of Trinity turns out to be more complicated than expected

BUT

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 13: Wolfgang Weil - Xi’an Xianyang International Airport

Implementation of Trinity turns out to be more complicated than expected

Chart 13

The concept of Trinity Trinity at an AirportImplementation

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 14: Wolfgang Weil - Xi’an Xianyang International Airport

The Great Wall of Trinity

Chart 14

The concept of Trinity Trinity at an AirportImplementation

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 15: Wolfgang Weil - Xi’an Xianyang International Airport

The Great Wall of Trinity

Chart 15

The concept of Trinity Trinity at an AirportImplementation

Lack of comprehension

Difficulties in sustainability

Difficulties in reconciling

interests

Lack of dialogue

Lack of collaboration

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 16: Wolfgang Weil - Xi’an Xianyang International Airport

How to overcome Trinity‘s Great Wall?

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 17: Wolfgang Weil - Xi’an Xianyang International Airport

Thinking out of the box...

Chart 17

Are there any comparable situations ?Are there any proposed solutions in place ?

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 18: Wolfgang Weil - Xi’an Xianyang International Airport

Airlines Operator Committee (‘AOC‘)

Chart 18

• Recommendation by IATA

Mission of the AOC:

Promoting a cooperative and transparent relationship with our airport partners while maintaining focus on safety, customer experience and cost

• Implemented at many major airports

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 19: Wolfgang Weil - Xi’an Xianyang International Airport

Airlines Operator Committee (‘AOC‘)

Chart 19

Typical Structure at an Airport

Executive Committee

• Chairman• First Vice Chairman

• Second Vice Chairman• Secretary / Treasurer

Board

Working Groups / Sub Committees

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 20: Wolfgang Weil - Xi’an Xianyang International Airport

Implementation

Lack of comprehension

Difficulties in sustainability

Difficulties in reconciling

interests

Lack of dialogue

Lack of collaboration

Airlines Operator Committee (‘AOC‘)

Chart 20

Typical Structure at an Airport

Executive Committee

• Chairman• First Vice Chairman

• Second Vice Chairman• Secretary / Treasurer

Board

Working Groups / Sub Committees

comprehension

dialogue

collaboration

reconciling interests

sustainability

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 21: Wolfgang Weil - Xi’an Xianyang International Airport

From AOC to XTC !

Page 22: Wolfgang Weil - Xi’an Xianyang International Airport

Airport ‘X’ Trinity Conference (‘X’TC)

Airport Trinity General Assembly- Airport Operator- Concessionaires

- Brands

XTC Executive Committee- Chairman (Airport)

- Sub Committees Chairmen & Vice Chairmen

- Secretary / Treasurer

Working Groups /Sub Committees- F&B

- Fashion & Beauty- Convenience, Accessories

- Services- Marketing & Activities

- Fair Pricing

Possible Structure at an(y) Airport

Page 23: Wolfgang Weil - Xi’an Xianyang International Airport

Possible Working Groups / Sub Committees

Chart 23

• Local Cuisine

• Western Cuisine

• Fastfood

• Cafes

F&B

Chairman

Vice Chairman

• Fashion Int‘l

• Fashion Dom.

• Jewelry

• Eyewear

• P&C

Fashion & Beauty

Chairman

Vice Chairman

• Convenience/

Supermarkets

• Books

• Accessories

• Electronics

• Children‘s

Convenience & Accessories

Chairman

Vice Chairman

• Entertainment

• Relaxation

• Forex

• Travel Agencies

• Couriers

Services

Chairman

Vice Chairman

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 24: Wolfgang Weil - Xi’an Xianyang International Airport

Chart 24

Xi’an Xianyang International Airport Co., Ltd., 2015

Airport Trinity General Assembly- Airport Operator- Concessionaires

- Brands

XTC Executive Committee- Chairman (Airport)

- Sub Committees Chairmen & Vice Chairmen

- Secretary / Treasurer

Working Groups /Sub Committees- F&B

- Fashion & Beauty- Convenience, Accessories

- Services- Marketing & Activities

- Fair Pricing

Airport Trinity Conference (‘X’TC)

Overcoming the Great Wall of Trinity

Implementation

Lack of comprehension

Difficulties in sustainability

Difficulties in reconciling

interests

Lack of dialogue

Lack of collaboration

comprehension

dialogue

collaboration

reconciling interests

sustainability

comprehension

dialogue

collaboration

reconciling interests

sustainability

Page 25: Wolfgang Weil - Xi’an Xianyang International Airport

Thinking out of the box...

Chart 25

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 26: Wolfgang Weil - Xi’an Xianyang International Airport

... Trinity will succeed !!!

Chart 26

Thank You!

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 27: Wolfgang Weil - Xi’an Xianyang International Airport

Back-up

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 28: Wolfgang Weil - Xi’an Xianyang International Airport

Airport Trinity Conference (XTC)

Chart 28

Annual General Assembly

Agenda Participants

Keynote

Airport perspective

Tenants perspective

Brands perspective

Guest speeches

Airport

All Tenants

All BrandsGala Dinner

Xi’an Xianyang International Airport Co., Ltd., 2015

Page 29: Wolfgang Weil - Xi’an Xianyang International Airport

XTC Executive Committee

Chart 29

Bimonthly Meetings

Agenda Participants

Strategic Issues

Airport issues

Tenants issues

Brands issues

Chairman (Airport)

Sub Committees/Working Groups

• Chairmen• Vice Chairmen

Xi’an Xianyang International Airport Co., Ltd., 2015