what your company has to blog

Why Your Company HASto Blog

By HubSpot

2 SOURCE: EMARKETER, AUGUST 2010

More than half of all Internet users read blogs at least monthly.

3 SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010

Blogging More Often Drives Results

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

5

57% of businesses have acquired a customer through their company blog.

SOURCE: HUBSPOT, 2011

Blogging Brings Social Media Success

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Companies that blog get

website visitors.

7 SOURCE: HUBSPOT, 2010

55% more

Blogging Attracts More Links

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Create Great Content by Blogging

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Leads by Indexed Web Pages

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Blogging and B2C and B2B Leads

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

# Blog Articles By Leads Generated

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

13 SOURCE: HUBSPOT, 2011

2/3 of marketers say their company blog is “critical” or “important” to their business.

In Closing

14

How important is your blog to your business?