visit britain

VisitBritain’s Social Media Journey there!

Justin Reid – Head of Digital and Social MediaAdriana Conte – Social Media Programme Manager

VisitBritain’s Social Media Journey there!

Justin Reid – Head of Digital and Social MediaAdriana Conte – Social Media Programme Manager

Digital Marketing

• Websites• Campaign• eCRM• Content Distribution• Retail

• SOCIAL MEDIA

Steady progression

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VisitbritainExpediaTrip AdvisorFacebook

A Year of Discovery in 20 minutes!

• Twitter

• YouTube / VisitBritain.tv

• Flickr

• Facebook

VisitBritain.tv

• On course for over 7 million views in 2011

• Brought in over £90k in NGF in this f.y. alone

• Partner channels for Wimbledon, Rad Ed, Jersey, Museum of London, National Trust, Society of London Theatre, The New Forest, Welcome to Yorkshire, Isle of Man, Windsor, Cornwall, Hampshire

• The digital voice for SME’s in the UK

Flickr

Flickr

• Over 120k All Time views of photos on our Flickr Account

• Over £200k saved

• Over 300 photography ambassadors

• These fantastic images been viewed over 50 million times!

Multi-language

The Next Big Step…

• Facebook isn’t getting smaller

• Geo-Location is getting bigger

• Combine the two…

Why Facebook Places?

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Why Facebook Places?

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10,000’s of checked-in Places on Facebook

CMSAll Places, no VB editorial control

Top 50 UK Places

VB editorially chosen Top 50 to launch

Growing to Top 500 and upwards

Rankings 100% driven by # of check-ins, taken from content in CMS

How does it work?

7 steps to get you

started!!

1. Register, claim, merge

and send us your details.

2. Alert your Fan Page to Like

LoveUK, check-in, comment,

Like it, share it. 3. Notify your eCRM

customers.

4. Encourage all customers to check-in upon entry / supply POS material.

5. Add to website, and/or

other digital platforms, e.g. Twitter, blog,

etc.

6. Incentivise your customers where possible, e.g. discounts with check-ins.

7. Keep in touch with us to

monitor your progress and

share success.

Best Way? Inspiration with Geo-location to drive Commercial

What’s Top What’s Nearby What’s Hot What Can I Buy

Next Up Facebook Deals

Effect for Love UK ?

2010 prediction was….

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2010

VisitBritainSwedenVisitBritain USA

VisitBritain TV

Yahoo

Social Media

How did we do?

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2010

VisitBritainSwedenVisitBritain USA

VisitBritain TV

Yahoo

Social Media

VisitBritain & Social Media

Questions