Visit Britain case study

Campaign Objective: GREATTo promote Great Britain as a tourist destination and encourage viewers to visit as well as drive users to the Visit Britain website.

Results 3.4m video views High engagement of 74.33% VTE 1,830,416 viewers clicked to play

the video in target cities

Landing page 5.58% CTR 91% Free over-delivery on country

goviral Solution

goviral adapted its technology to deliver the industry's first city-targeted campaign resulting in 1,830,416 views across 14 cities worldwide. • Leveraging its global network and offices, goviral was able to fully

optimise the technology and reach potential customers at a local level, as well as by country. Key territories included the US, Germany, India and Brazil and goviral delivered 109.43% of the target at a city level, and with over-delivery 200% at a country level.

• Key editorial placements: Indian Vouge, Conde’Nast Travel and Time Out Australia - engagement levels surpassed the industry standard of 42% with an average view to end rate of 75%