vietnam mobile day 2012 trends in mobile marketing - fifth i media

MOBILE MARKETINGTrends in

Mobile Ad Network and Location – Based marketing will be the trend in the future

Presented by Phan Tien Dong – Business Development Manager, Fifth iMedia

Fifth iMedia was founded in 2008.

Started as an ad-network in the Vietnamese new media market.

Grown significantly and expanded its network of products further into the Social media , Search ( SEM, SEO ) Mobile Ad/Marketing and Email.

Today, Fifth iMedia is a one-stop shop digital media company offering innovative strategy / solutions for internet & mobile campaign.

Understanding Mobile users

Mobile Advertising Outlook 2012

Mobile Ads In Vietnam

Location-Based Marketing

Understanding Mobile UsersYour customers are on mobile. As a marketer, you need to be on mobile, too.

Gain a deep understanding of smartphone consumer behavior specifically with regard to:

General Smartphone Usage

Action – Oriented Searchers

Location . Location . Location

Purchase Briven shoppers

Reaching the Mobile User

Mobile internet In Vietnam

19 M(Source : Buzzcity)

Internet traffic by mobile phone in Vietnam grew 400% compared to last year,

Source : Cimigo

Accessed internet on mobile phone in Vietnam

Nearly 40% have already accessed the internet via their mobile or smart phone

Mobile internet accesss by age

(Source : Cimigo)

People in the age 15 - 24 access the internet twice as often via mobile phone than people aged 35 - 49

Activities conducted on mobile internet

Asia smartphone penetration 2011

Mobile Advertisers

Outlook

19 May, 2012

Mobile Advertising Behavior

Mobile Advertising Attitudes

MOBILE ADS In Vietnam

Vietnam ranked No.4 in global revenue of mobile Internet advertising network of BuzzCity. (Q3, 2011)

(Source : Inmobi)Mobile Now Top Media Channel in Vietnam

(Source : inMobi)

Mobile Now Top Media Channel in Vietnam

Location! Location! Location!

Why do marketers love location-based tools so much?

•Free word of mouth•Reviews•Specials•CRM

THANK YOU !

PHAN TIEN DONGBusiness Development manager , Fifth iMedia

E : dongpt@5imedia.vn