ux strat usa: calvin robertson, "enterprise ux at the federal reserve bank"

Enterprise UX at The Federal Reserve Bank of Kansas CityCalvin Robertson User Experience Manager

Mission

Monetary Policy

Supervision & Regulation

Financial Services

Whatdrove you to the app

Whatyou do

in the app

What you did in

the app

ConfidenceTrust

&

“I don’t mean to be rude,

but tell me again why the UX guy

should be included in

our user stories meetings.”

“I thought you guys did

colors and stuff.”

Challenges

30 to 300+ IT employees in 8 years

Limited access to true end users

Vast technologies and methodologies

Competing priorities and mandates

Misalignment between business and technology strategy

Challenges with staffing models

[ Insert UX Person ]

User Researcher

UX Designer

UI Developer

UX Manager UX Architect

UX Team

UX Team

Supervision &

Regulation

TreasuryPublicAffairs

CustomerRelations

Strategize

Feature Analysis

Product Mapping

Strategic Planning

Exec Interviews

Executive Intent

Cognitive Reviews

Maturity Models

Research

Task Models

Ethnography

Card Sorting

Behavior Analysis

Benchmarking

Surveys

Design Studios

Journey Map

Design

Branding

Graphic Design

Usability Testing

Design Systems

A/B Testing

Sketching

Prototype

Wireframe

Architect

Info Architecture

Process-UI Align

UI Frameworks

Governance

Domain Modeling

Develop

Front End

HTML5/CSS3

Angular JS

JSON

Interaction POC

Web Services

Accessibility

W3C Validation

Strategize Architect

DIR

ECTI

ON

&

OVE

RSI

GH

TA

CTI

VITI

ES &

DEL

IVER

AB

LES

Research Design Develop

ConstructionInception Elaboration Transition

STA

GEG

ATE

ProjectIntake

Sprint Execution

Product Planning

Sprint Planning Release

AG

ILE Project

Intake

1 2 3 4 5

BUSINESS LINE

PERFORMANCE ENGINE

PARTNERSHIPPROJECTTEAM

UX SARD

D

The tool “remembers” what you were doing last time and it presents, right up

front, what it anticipates will be the most pertinent information you are

looking for.

Thank You

Calvin Robertson User Experience Manager Federal Reserve Bank of Kansas City

@CalvinRobertson