ux strat usa: beverly may, "moving your team from good to great ux"
TRANSCRIPT
![Page 1: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/1.jpg)
MOVING YOUR TEAM FROM GOOD TO GREAT UX 5 YEARS OF INSIGHTS FROM THE UX AWARDS
UXAWARDS.ORG @UXAWARDSB E V M AY, E X E C U T I V E D I R E C T O R
UX STRAT, SEPTEMBER 15 , 2016
![Page 2: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/2.jpg)
2008
![Page 3: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/3.jpg)
2011
![Page 4: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/4.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
NOW
![Page 5: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/5.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
WE’RE ALL VANGUARDS OF A MOVEMENT! IN FUNCTIONAL DESIGN
![Page 6: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/6.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
GO FROM GOOD TO GREAT
![Page 7: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/7.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Q&A
5 YEARS OF ANALYSIS & RELEVANCE FOR YOUR TEAMS
ABOUT THE UX Awards
WINNING EXAMPLES
HOW WE EVALUATE GREAT UX
N E R D A L E R T !
![Page 9: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/9.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
THE F IRST AWARDS DEDICATED EXCLUSIVELY TO EXCEPTIONAL UX
![Page 10: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/10.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
WE BELIEVE UX DESIGN IS AN ESSENTIAL FORCE
FOR POSIT IVE CHANGE
![Page 11: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/11.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
OUR MISSION
![Page 12: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/12.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
H O N O R T H E B E S T
![Page 13: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/13.jpg)
SHOWCASE EXCEPTIONAL WORK, FROM BIG NAMES AND SMALL
![Page 14: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/14.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
R E F L E C T T H E C O M M U N I T Y
![Page 15: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/15.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
L E A D B Y E X A M P L E
![Page 16: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/16.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
S H O W I M PA C T
![Page 17: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/17.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
D E F I N E A N D E V O LV E T H E C R A F T
![Page 18: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/18.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
I N S P I R E & E VA N G E L I Z E
![Page 20: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/20.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
2 0 1 6 - 2 0 1 7 A D V I S O R Y B O A R D
Todd Lefelt
Managing Director UX, Huge LA
Scott McDonaldCo-Founder & Managing Director, Modus NY
Matthew WeberVP UX & Design, Zoomdata; Adjunct, NYU NY
Janaki KumarVice President, Head of Design and Co-Innovation Center, SAP Labs, Palo Alto
Dale HerigstadAdvanced Interaction Consultant; Co-Founder, SeeSpace, London UK
![Page 21: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/21.jpg)
UXAwards.org @UXAwards
A N Y O N E , F R O M A N Y W H E R E , C A N S U B M I T
![Page 22: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/22.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
UXAWARDS.ORG
FORM + CASE STUDY
UXAWARDS.ORG @UXAWARDS
IN EARLY-MID 2017 FOR 2017
S U B M I T O N L I N E !
JOIN OUR MAILING LIST OR @UXAWARDS
![Page 23: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/23.jpg)
UXAWARDS.ORG @UXAWARDS
![Page 25: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/25.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
1 GRAND
3 SILVER
3 BRONZE
1 HIGHEST RATED
3 GOLD
1 STUDENT
1 PEOPLE’S CHOICE
3-5 HONORABLE MENTION
1 MOST POPULAR
20 AWARDS
![Page 26: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/26.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
J U D G E D B Y S E N I O R P R A C T I T I O N E R S A N D T H O U G H T L E A D E R S
IRENE AU PARTNER, KHOSLA VENTURES
JAKE BARTON PRINCIPAL & FOUNDER, LOCAL PROJECTS
GILES COLBORNE MD, CX PARTNERS; AUTHOR, S IMPLE & USABLE
KATIE DILL HEAD OF EXPERIENCE DESIGN AIRBNB
BILL FLORA FOUNDER, TECTONIC; FORMER DESIGN DIRECTOR, MS
JENNIFER KILIAN VP DIGITAL, MCKINSEY
IAN WORLEY GLOBAL HEAD OF UX & DESIGN, MORGAN STANLEY
PETER MERHOLZ EXPERIENCE DESIGN CONSULTANT, FORMER COFOUNDER ADAPTIVE PATH
JANICE FRASER HEAD OF LUXR AT PIVOTAL LABS
MICHAL PASTERNAK FORMER CXO, HUGE
GREG PETROFF CHIEF EXPERIENCE OFFICER & GM, GE
ALEX WRIGHT HEAD OF USER RESEARCH, ETSY
CLIFF KUANG SENIOR EDITOR AT WIRED
TURI MCKINLEY PARTICIPATORY DESIGN DIRECTOR, FROG
MARGARET STEWART DIRECTOR OF PRODUCT DESIGN, FACEBOOK
BRIAN KRALYEVICH VP UX, AMAZON
ALEX CUTHBERT VP UX, PICSART; FORMER SENIOR PRODUCT DESIGNER, GOOGLE
TOMER SHARON VP UX, WEWORK; FORMER SR. UX RESEARCHER, GOOGLE
CHRIS JAFFE VP PRODUCT INNOVATION, NETFLIX
CINDY JEFFERS CEO, SALON
![Page 27: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/27.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
1. USER User & needs clearly identified 2. SOLUTION Product clearly solves user needs 3. USABLE Well-designed, intuitive & usable product 4. PROCESS UX process explained in submission, incorporating best practices 5. RESEARCH User research & testing incorporated 6. STORY Case study has a coherent, compelling narrative
7. IMPRESSIVE PRODUCT New, complex or advanced technology 8. IMPRESSIVE IMPACT Customer adoption/ user satisfaction/ social value
Negatives: product demo only; no mention of ux; no process discussion; submission is incoherent, confusing, sloppy or full of errors
I N T E R N A L V E T T I N G: T H E B A S E L I N E O F “ G O O D ” U X
![Page 28: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/28.jpg)
UXAwards.org @UXAwards
1 . V E T T I N G & I N T E R N A L R A N K I N G F O R “ G O O D ”
![Page 29: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/29.jpg)
UXAwards.org @UXAwards
2 . AV E R A G E O F J U D G E ’ S I N D E P E N D E N T S C O R I N G
![Page 30: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/30.jpg)
UXAwards.org @UXAwards
3 . D I S C U S S I O N F O L L O W S
![Page 31: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/31.jpg)
UXAwards.org @UXAwards
4 . R E - V O T I N G + D I S C U S S I O N D E C I D E S W I N N E R S
![Page 32: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/32.jpg)
UXAwards.org @UXAwards
WINNERS NON-WINNERS
JUDGES’ SCORES VS. AVERAGE: GREATNESS IS SUBJECTIVE
2015 SCORES. BLACK= AVERAGE, COLORS= INDIVIDUAL JUDGES
![Page 33: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/33.jpg)
UXAwards.org @UXAwards
S O M E J U D G E S A R E M O R E C H A R I TA B L E T H A N O T H E R S
NON-WINNERSWINNERS
2015 SCORES, SMOOTHED. BLACK= AVERAGE, COLORS= INDIVIDUAL JUDGES
![Page 34: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/34.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
E V E N R E S P E C T E D , S E N I O R O P I N I O N S D I F F E R
W H A T M A K E S S O M E T H I N G G R E A T ? ( W I N N I N G )
![Page 35: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/35.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Solves a problem (useful)
Understands users' needs
Is easy to understand and use (usable)
Is appealing and desirable
Thinks of UX as a journey
Examines edge cases (comprehensive)
J U D G E K AT I E D I L L’ S E VA L U AT I O N C R I T E R I A
![Page 36: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/36.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Process - did they involve users and really seek to understand their problems?
Insight - were there insights derived and put to use in the design?
Results - could they show evidence of the positive impact their design had?
Execution Quality- Was the design executed with polish and flair?
J U D G E G I L E S C O L B O R N E ’ S E VA L U AT I O N C R I T E R I A
![Page 37: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/37.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
J U D G E B I L L F L O R A’ S E VA L U AT I O N C R I T E R I A
![Page 38: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/38.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
P U B L I C C R O W D V O T I N G
![Page 39: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/39.jpg)
UXAwards.org @UXAwards 2015 AVERAGE SCORES, SMOOTHED. BLACK= CROWDVOTE, COLORS= JUDGES
T H E P U B L I C & J U D G E S G E N E R A L LY A G R E E
![Page 40: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/40.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
POP QUIZ
WHAT STEPS DO WE FOLLOW TO DECIDE ON TOP WORK?
1. VETTING FOR “GOOD”
2. JUDGES VOTE INDEPENDENTLY
3. GROUP CONSENSUS
(& CROWDVOTE GENERALLY MATCHES)
![Page 41: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/41.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Greatness is subjective, but there are still commonalities, and surprising consensus
Greatness in UX requires many baseline “good” factors to be present, plus
Greatness also demands your projects be exceptional! (up next)
3 TA K E AWAY S F R O M O U R P R O C E S S
![Page 43: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/43.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
PREVIEW: THE FIRST UX AWARDS BOOK
GOOD TO GREAT UX
ANALYSIS OF 5 YEARS OF DATA
WHAT IS EXCEPTIONAL UX
AND HOW CAN TEAMS ACHIEVE IT?
![Page 44: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/44.jpg)
UXAwards.org @UXAwards
RETROSPECTIVE ANALYSIS IN 2016 BASED ON 22 STANDARDIZED FACTORS
ANALYZED HUNDREDS OF SUBMISSIONS ACROSS FIVE YEARS OF DATA
BOTH QUANTITATIVE (SCORING) & QUALITATIVE ANALYSIS (JUDGES’ COMMENTS)
WINNERS VS. NON-WINNERS, JUDGES’ SCORES, CROWDVOTES, INTERNAL SCORES
A N A LY S I S
RETROSPECTIVE ANALYSIS IN 2016 BASED ON 22 STANDARDIZED FACTORS
ANALYZED HUNDREDS OF SUBMISSIONS ACROSS FIVE YEARS OF DATA
QUANTITATIVE ANALYSIS (SCORING) & QUALITATIVE ANALYSIS (JUDGES’ COMMENTS)
COMPARED WINNERS VS. NON-WINNERS, JUDGES’ & INTERNAL SCORES, CROWDVOTES
![Page 45: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/45.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
QUALITATIVE ANALYSISJUDGES’ COMMENTS AS KEYWORDS
![Page 46: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/46.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
J U D G I N G B Y M A S T E R C H E F S
![Page 47: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/47.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
![Page 48: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/48.jpg)
UXAwards.org @UXAwards
Q U A L I TAT I V E A N A LY S I S : K E Y W O R D S
NON-WINNERSWINNERS
![Page 49: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/49.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
ANALYZED 22 INDEPENDENT FACTORS
+ JUDGE VOTES & CROWDVOTES
![Page 50: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/50.jpg)
UXAwards.org @UXAwards
W i n n e r s
E n t r a n t s
2 0 1 4
E X P E R I E N C E R E A L LY M AT T E R S !
update so winners is on bo/om on this OR winners on top in 2015 so consistent
AND change transi=on prior if keep both
![Page 51: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/51.jpg)
UXAwards.org @UXAwards
E X P E R I E N C E R E A L LY M AT T E R S !
W i n n e r s
E n t r a n t s
2 0 1 5
![Page 52: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/52.jpg)
UXAwards.org @UXAwards
Q U A L I T Y I M P R O V I N G E A C H Y E A R , A C R O S S A L L F A C T O R S
WINNERS’ METRICS2011-2015, AVERAGE METRICS
![Page 53: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/53.jpg)
UXAwards.org @UXAwards
Q U A L I T Y I M P R O V I N G E A C H Y E A R , A C R O S S A L L F A C T O R S
2011-2015, WINNERS’ METRICS
![Page 54: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/54.jpg)
UXAwards.org @UXAwards
N A R R O W I N G D I F F E R E N C E S A M O N G T H E B E S T
![Page 55: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/55.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
1-9. GETTING TO GOOD
![Page 56: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/56.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
“GOOD” IS A SET OF GUIDELINES, L IKE A JULIA CHILD RECIPE
![Page 57: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/57.jpg)
UXAwards.org @UXAwards
9 COMMON FACTORS OF “GOOD” UX
8. FOLLOWS A COHERENT, COMPELLING NARRATIVE THAT'S EASY TO FOLLOW
7. PRODUCT TESTING INCORPORATED IN THE PROCESS
6. USER RESEARCH INCORPORATED IN THE PROCESS
5. UX PROCESS & APPROACH EXPLAINED, INCORPORATING BEST PRACTICES
4. PRODUCT IS WELL-DESIGNED, INTUITIVE & USABLE (FUNCTIONAL)
3. PRODUCT CLEARLY ADDRESSES & SOLVES USER NEEDS
2. USER NEEDS & GOALS ARE WELL DEFINED
1. TARGET USER CLEARLY IDENTIFIED
9. BENEFITS FROM SIGNIFICANT INTERNAL OR CLIENT SUPPORT
![Page 58: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/58.jpg)
UXAwards.org @UXAwards
21. OPAQUE: SOLUTION NOT SHOWN IN SUFFICIENT DEPTH TO EVALUATE
22. NO MENTION OF IMPACT/ UNLAUNCHED PRODUCT (WHEN NOT CONCEPT/ STUDENT WORK)
20. NOT A UX CASE STUDY / NOT DISCUSS OR SHOW UX AT ALL (EX: PRODUCT DEMO)
19. INCOHERENT, CONFUSING OR SLOPPY SUBMISSION (EX: SPELLING ERRORS)
4 C O M M O N N E G AT I V E S
![Page 59: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/59.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
9 FACTORS TO GO FROM GOOD TO GREAT
EXCEPTIONAL UX REQUIRES BEING EXCEPTIONAL
![Page 60: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/60.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
MANY INGREDIENTS, WHEN MIXED, CREATE DIFFERENT OUTCOMES
![Page 61: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/61.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
TO CREATE EXCEPTIONAL WORK,
YOU NEED TO BE EXCEPTIONAL
IN YOUR ACTIONS AND INTENT
![Page 62: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/62.jpg)
UXAwards.org @UXAwards
9 EXCEPTIONAL UX FACTORS: HOW TO BE EXCEPTIONAL
13. ADDRESSES BUSINESS OR TECHNICAL CONCERNS, BEYOND UX
11. POLISHED VISUAL DESIGN AND AESTHETIC
12. NARRATIVE APPEAL VIA MUSIC, PEOPLE, IMAGERY
16. SOCIAL/ ECONOMIC/ CULTURAL IMPACT OR MISSION
18. AIMS TO ADVANCE THE CRAFT OF UX
17. BRINGS UX INTO NEW REALMS (BEYOND SITES & APPS)
15. IMPRESSIVE PRODUCT / NEW / ADVANCED TECHNOLOGY
14. IMPRESSIVE IMPACT / ADOPTION / SATISFACTION AFTER LAUNCH
![Page 63: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/63.jpg)
UXAwards.org @UXAwards
C O R R E L AT I O N A N A LY S I S : T O P F A C T O R S
5-YEAR CORRELATION ANALYSIS OF EACH FACTOR ON WINNING
1. G O O D V I S U A L D E S I G N 2. I M P R E S S I V E P R O D U C T 3. S I M P L E 4. I N T U I T I V E & F U N C T I O N A L 5. E X C E L L E N T C R A F T S M A N S H I P 6. B R I N G S U X I N T O N E W R E A L M S 7. C O M P E L L I N G C A S E S T U D Y 8. S O LV E S B U S I N E S S / T E C H P R O B L E M S 9. A D D R E S S E S U S E R N E E D S 10. I M PA C T / A D O P T I O N
![Page 64: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/64.jpg)
UXAwards.org @UXAwards
D I F F E R E N C E S B E T W E E N W I N N E R S , N O N - W I N N E R S
WINNERS VS. NON-WINNERS BY FACTOR SCORES, 5-YEAR AVERAGE
![Page 65: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/65.jpg)
UXAwards.org @UXAwards
D I F F E R E N C E S B E T W E E N W I N N E R S , N O N - W I N N E R S
WINNERS VS. NON-WINNERS BY FACTOR SCORES, 5-YEAR AVERAGE
1. I N T U I T I V E & F U N C T I O N A L 2. S I M P L E 3. G O O D V I S U A L D E S I G N 4. I M P R E S S I V E P R O D U C T 5. I M P R E S S I V E I M PA C T 6. E X C E L L E N T C R A F T S M A N S H I P 7. I N C O R P O R AT E S T E S T I N G 8. B R I N G S U X I N T O N E W R E A L M S
![Page 67: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/67.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
MANY INGREDIENTS, WHEN MIXED, CREATE DIFFERENT OUTCOMES
![Page 68: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/68.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
T H E W I N N I N G R E C I P E
PRODUCT
+ PROCESS
+ SIMPLICITY
+ CREATIV ITY
+ CRAFTSMANSHIP
+ STORYTELLING
+ IMPACT
= EXCEPTIONAL UX
![Page 69: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/69.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
ESTABLISH THE RIGHT INTERNAL PROCESSES AND GARNER SUFFICIENT SUPPORT
FOLLOW GOOD UX BASICS: Clear user definition based on research; well-defined solution solves explicit user problem; incorporates user testing; focuses on usability & efficacy
- “Case study” aids team with focus on outcomes
- Passion for user-centered design
- Team creativity and innovation encouraged
- Desire to take risks and have an outsize impact
- Organizational support: funding, timing, staff, influence and respect
E S TA B L I S H “ G O O D U X ” T E A M P R O C E S S E S
![Page 70: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/70.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
AIM TO CREATE EXCEPTIONALLY HIGH-QUALITY WORK
- Impact on business and technology through UX
- Superb narrative and storytelling
- Design craftsmanship, simplicity, elegance
AIM TO HAVE AN IMPACT THAT REACHES FAR BEYOND THE PROJECT
- Advancing the craft of UX
- Social/ economic/ cultural
- UX in new technical/ interaction realms
THEN, HAVE YOUR TEAM ASPIRE TO GREATNESS!
- Deep user empathy, understanding
- Model of UX process
![Page 71: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/71.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
5 KEYWORDS FOR TEAM #GREATNESS
INTUITIVE
SIMPLE
QUALITY
IMPACT
IMPRESSIVE
![Page 73: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/73.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
UX PROCESS, SOCIETAL IMPACT
SIMPLICITY, STORYTELLING
BUSINESS IMPACT, CRAFTSMANSHIP, UX PROCESS
INNOVATION, SOCIETAL IMPACT, STORYTELLING
MOVING THROUGH GLASS
BILT
NAILSNAPS
HACKABALL
MOVING FROM GOOD TO GREAT
Examples:
![Page 74: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/74.jpg)
UXAWARDS.ORG #UXAwards @UXAwards
©2015
MOVING THROUGH GLASS
MARK MORRIS DANCE GROUP
H O N O R A B L E M E N T I O N
E X C E P T I O N A L U X P RO C E S S & S O C I A L IM PA C T
![Page 75: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/75.jpg)
UXAWARDS.ORG #UXAwards© 2011-2016 User Exper ience Awards
H O N O R A B L E M E N T I O N
![Page 76: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/76.jpg)
UXAWARDS.ORG #UXAwards© 2011-2016 User Exper ience Awards
H O N O R A B L E M E N T I O N
![Page 77: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/77.jpg)
UXAWARDS.ORG #UXAwards @UXAwards
©2015
MOVING THROUGH GLASS
MARK MORRIS DANCE GROUP
H O N O R A B L E M E N T I O N
E X C E P T I O N A L U X P RO C E S S & S O C I A L IM PA C T
![Page 78: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/78.jpg)
UXAWARDS.ORG #UXAwards @UXAwards
©2015
BILT: ASSEMBLY MADE EASY
P RO D U C T S IM P L I C I T Y & S U P E R I O R S T O R Y T E L L IN G
G O L D : B E S T U X F O R IN T E G R AT E D P H Y S I C A L - D I G I TA L S O L U T I O N S
![Page 79: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/79.jpg)
UXAWARDS.ORG #UXAwards© 2011-2016 User Exper ience Awards
G O L D : B E S T U X F O R IN T E G R AT E D P H Y S I C A L - D I G I TA L S O L U T I O N S
![Page 80: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/80.jpg)
UXAWARDS.ORG #UXAwards @UXAwards
©2015
BILT: ASSEMBLY MADE EASY
G O L D : B E S T U X F O R IN T E G R AT E D P H Y S I C A L - D I G I TA L S O L U T I O N S
P RO D U C T S IM P L I C I T Y & S U P E R I O R S T O R Y T E L L IN G
![Page 81: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/81.jpg)
UXAWARDS.ORG #UXAwards @UXAwards
©2015
TURN PHOTOS INTO CUSTOM NAIL ART
S I LV E R : M O S T F U N A N D C R E AT I V E U X - D R I V E N P RO D U C T
S T RO N G B U S IN E S S IM PA C T, C R A F T S M A N S H IP & U X P RO C E S S
![Page 82: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/82.jpg)
UXAWARDS.ORG #UXAwards© 2011-2016 User Exper ience Awards
S I LV E R : M O S T F U N A N D C R E AT I V E U X - D R I V E N P RO D U C T
![Page 83: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/83.jpg)
UXAWARDS.ORG #UXAwards @UXAwards
©2015
TURN PHOTOS INTO CUSTOM NAIL ART
S I LV E R : M O S T F U N A N D C R E AT I V E U X - D R I V E N P RO D U C T
S T RO N G B U S IN E S S IM PA C T, C R A F T S M A N S H IP & U X P RO C E S S
![Page 84: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/84.jpg)
UXAWARDS.ORG #UXAwards @UXAwards
©2015
HACKABALL
P O W E R F U L IN N O VAT I O N, S O C I A L IM PA C T & N A R R AT I V E
G O L D : M O S T E N G A G IN G U X F O R D I G I TA L E D U C AT I O N
![Page 85: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/85.jpg)
UXAWARDS.ORG #UXAwards© 2011-2016 User Exper ience Awards
G O L D : M O S T E N G A G IN G U X F O R D I G I TA L E D U C AT I O N
![Page 86: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/86.jpg)
UXAWARDS.ORG #UXAwards© 2011-2016 User Exper ience Awards
G O L D : M O S T E N G A G IN G U X F O R D I G I TA L E D U C AT I O N
![Page 87: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/87.jpg)
UXAWARDS.ORG #UXAwards @UXAwards
©2015
HACKABALL
G O L D : M O S T E N G A G IN G U X F O R D I G I TA L E D U C AT I O N
P O W E R F U L IN N O VAT I O N, S O C I A L IM PA C T & N A R R AT I V E
![Page 89: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/89.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
T E A M TA K E AWAY S F R O M O U R A N A LY S I S
GREATNESS IS SUBJECTIVE, BUT THERE ARE STILL COMMONALITIES, AND SURPRISING CONSENSUS
GREATNESS IN UX REQUIRES MANY BASELINE “GOOD” FACTORS TO BE PRESENT, PLUS
GREATNESS ALSO REQUIRES YOUR TEAM TO BE EXCEPTIONALL!
![Page 90: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/90.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
ESTABLISH THE RIGHT PROCESSES AND GARNER SUPPORT
FOLLOW GOOD UX BASICS: Clear user definition based on research; well-defined solution solves explicit user problem; incorporates user testing; focuses on usability & efficacy
- “Case study” aids team with focus on outcomes
- Passion for user-centered design
- Team creativity and innovation encouraged
- Desire to take risks and have an outsize impact
- Organizational support: funding, timing, staff, influence and respect
E S TA B L I S H “ G O O D U X ” T E A M P R O C E S S E S
![Page 91: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/91.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
AIM TO CREATE EXCEPTIONALLY HIGH-QUALITY WORK
- Impact on business and technology through UX
- Superb narrative and storytelling
- Design craftsmanship, simplicity, elegance
AIM TO HAVE AN IMPACT THAT REACHES FAR BEYOND THE PROJECT
- Advancing the craft of UX
- Social/ economic/ cultural
- UX in new technical/ interaction realms
HAVE YOUR TEAM ASPIRE TO GREATNESS!
- Deep user empathy, understanding
- Model of UX process
![Page 92: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/92.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
5 KEYWORDS FOR TEAM #GREATNESS
INTUITIVE
SIMPLE
QUALITY
IMPACT
IMPRESSIVE
![Page 93: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/93.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
TO CREATE EXCEPTIONAL WORK,
BE EXCEPTIONAL
IN YOUR TEAM’S ACTIONS AND INTENT
![Page 95: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/95.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
THANKS TO THE VOLUNTEERS WHO HELPED WITH THIS ANALYSIS!
SPECIAL ADVISOR
Brittany Kaufman, Kevon Lovelace, Conner Hunihan, Hannelore Geeraerts
Giles Colborne
![Page 96: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/96.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Q&A: BEVERLY MAY FOUNDER & EXECUTIVE DIRECTOR, UX AWARDS
UX Instructor, General Assembly; UX & Product Lead
![Page 97: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/97.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Q&A GUEST: JANAKI KUMAR VP, HEAD OF DESIGN & CO- INNOVATION CENTER, SAP LABS PALO ALTO
UX Awards Advisory Board & Multi-Time UX Awards Winner
![Page 98: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/98.jpg)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Q&A GUEST: RONNIE BATTISTA XD PRACTICE LEAD, SLALOM; PROGRAM DIRECTOR, RUTGERS UNIVERSITY UXD MINI-MS
2012 UX Awards Judge
![Page 99: UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"](https://reader036.vdocuments.mx/reader036/viewer/2022081414/5881e45a1a28ab36088b57cb/html5/thumbnails/99.jpg)
MOVING YOUR TEAM FROM GOOD TO GREAT UX 5 YEARS OF INSIGHTS FROM THE UX AWARDS
UXAWARDS.ORG @UXAWARDSB E V M AY, E X E C U T I V E D I R E C T O R
UX STRAT, SEPTEMBER 15 , 2016