ux beyond ucd (peter boersma, uxce12)
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power up!UX beyond ucD
(expand your influence)
@pboersmaMay 26, UX Camp Europe 2012, Berlin, Germany
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20015
20126
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?8
DesignResearchStrategy
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Process
Evaluation
Manage
Business
Design
Strategy
Research
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Process
Manage
Business
Strategy
Evaluation
Design
ResearchElement
s of
User
Experie
nce
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Process
Manage
Business
Strategy
Evaluation
Design
ResearchtypicalUser-Centered
Design
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Process
Manage
Business
Strategy
Evaluation
Design
Research
MoreElements of
User Experience
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Process
Manage
Business
Strategy
Evaluation
Design
Research
you caninfluencenon-design deliverables
you caninfluencenon-design deliverables
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Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Service Design
Prototype
RequirementsReviewTest
Scope
Optimize
Estimate
Beta
ConceptDetailed Design
Sketch
Personas
Competition
Process
Roles
Steps
Interviews
you caninfluence
these non-design deliverables
you caninfluence
these non-design deliverables
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power up!UX beyond ucD
(expand your influence)
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for each deliverable I will show:deliverable
an exampletips & tricksinput from the ux teaminfluence on UX
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BusinessPitchScenarios
Estimate
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press play to startplay
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opponent:
The Account Manager20
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X
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Tips & tricks for the pitch:the pitch
en-vision the futureby visualizing itset expectationsaround client-contribution
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input from ux team on the pitch:the pitch
visions of the futuresketches of partial solutions
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INFLUENCE OF THE PITCH ON UX:
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition
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BusinessPitch
Scenarios
Estimate
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Select Game Length:1 min
5 min15 min
30 min60 min
15 min
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opponent:
The Estimator33
how many dots do you
see?
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“many”and
“a lot”are good first guesses!
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output
assumptionscalculationsexplanations
risks
when possible
input for estimates
scope itemsrequirements
approachteam skills
experience with subject
experience with clientexperience of client
when available
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example output
assumingwe design 10 wireframes(5 complex + 5 medium)
plus 15 components
output
assumptions
calculations
(explanations)risks
we estimatewe need 300 hours
butwe don’t know the
documentation needs
of the developer
(5x16 + 5x8) + (15x12)
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Tips & tricks for estimating:estimating
you determine what gets estimatedexplore every assumption
you
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input by ux team on estimates:estimates
assumptions & riskswhat is easy/hard?estimates for deliverables
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INFLUENCE OF an estimate ON UX:
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
* determine budget* set expectations
* focus attention* define way of working
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StrategyPosition
Competition
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select player 1player 1
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opponent:
The Brand Strategist43
sales service
communitiescore brandclient
client
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Competitor
CompetitorCompetitor
CompetitorCompetitor
Big Competitor
Big Competitor
sales service
core brand
communities
client
client Competitor
Competitor
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Tips & tricks for positioning:positioning
1. create a map2. find the spot that matches your ux vision3. see who else is there4. identify differences
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input by ux team on positioning:positioning
attributes that are important to userscompetitors, in terms of UXscope items that differentiate
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INFLUENCE OF positioning ON UX:
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
* define ux vision
* analyze competition* focus attention
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StrategyPosition
Competition
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select player 2player 2
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opponent:
The Competitor51
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Tips & tricks for competitive analysis:competitive analysis
“know your enemy”(sun tzu, the art of war)
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input by ux team on competitive analysis:competitive analysis:
competitors, in terms of UXswot analyses(strengths-weaknesses-opportunities-threats)
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INFLUENCE OF competitive analysis ON UX:
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
* inspire & get inspired
* analyze competition
* know what (not) to do
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Evaluation
Prototype
Test
typicalUser-Centered
Design
DesignConceptDetailed Design
Sketch
Research
Personas
Interviews
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ManageScope
Optimize
Beta
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select difficulty
easymediumhardexpert
easy
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opponent:
The Project Manager63
easy hard
contributes
essential
quickwin
repair quality
winner!
pickjust a few of these for your
project!
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Tips & tricks for scoping:scoping
1. rank all scope-item candidates2.determine their dependencies3.select the winners
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input by ux team on scoping:scoping
what is easy / hard?what contributes / is essential?what should go together?
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INFLUENCE OF scoping ON UX:
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
* determine budget* set expectations
* know what (not) to do
* focus attention
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ManageScope
OptimizeBeta
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play again?yesnoyes
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opponent:
The Perfectionist70
A
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B
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C
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28% better75
Tips & tricks for optimizing:optimizing
10 experiment to learn what works for your users20 goto 10
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input by ux team on optimizing:optimizing
ux version of KPI’s(key performance indicators)alternative designsanalysis of usage
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INFLUENCE OF optimizing ON UX:
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully* know what (not) to do
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ManageScope
Optimize
Beta
Process
BusinessPitch
Scenarios
Estimate
Design
ResearchEvaluation
StrategyPosition
Prototype
Test
ConceptDetailed Design
Sketch
Personas
Competition
Interviews
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ProcessRoadmap
Service Design
RequirementsReview
Roles
Steps
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set up campaigncampaign
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opponent:
The Procrastinator82
progress
progress
progress
progress
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Area
Area
Area Area
Area
progress
progress progress
progress progress
progress
progress progress
progress progress
moment momentmoment moment
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Tips & tricks for roadmaps:roadmaps
1. define the future of the system2.identify incremental steps3.group into meaningful releases4.learn & adjust the roadmap
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input by ux team on roadmaps:roadmaps
areas for progressscope-items (progress) per areaestimates per scope-itemwhat should go together?
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INFLUENCE OF roadmaps ON UX:
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
* define ux vision
* determine budget* set expectations
* deliver successfully
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Process
Roadmap
Service Design
RequirementsReview
Roles
Steps
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Create new map?yesno
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opponent:
The Process Freak91
A B?
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A B21 3 4
C D2a
1 3 5
2b
4b
4a
4c
6
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SITEMAP
wireframesrequire-
mentsusability test
Screen
FLOWproto-type
designprinciples
Persona
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1 2 3 4
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto-type
designprinciples
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userresearch
conceptdesign
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto-type
designprinciples
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C Dconceptdesign
detaileddesign
userresearch
prototype & evaluate
prototype & evaluate
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A B21 3 4
?
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userreseach
concept design
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto-type
designprinciples
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Tips & tricks for the design processes:the design processes
1. brainstorm deliverables2. create a diagram3. document the entire process
do not copy someone else’s diagramnot
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input by ux team on the design process:the design process
ux team deliverablesux team responsibilities preferred way of working
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INFLUENCE OF the design process ON UX:
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
* define ux vision
* focus attention
* set expectations
* deliver successfully
* define way of working* know what (not) to do
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Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Service Design
Prototype
RequirementsReviewTest
Scope
Optimize
Estimate
Beta
ConceptDetailed Design
Sketch
Personas
Competition
Process
Roles
Steps
Interviews
116
Process
Manage
Business
Strategy
Evaluation
Design
Research
you caninfluence these
non-design deliverables
117
Process
Manage
Business
Strategy
Evaluation
Design
ResearchElement
s of
User
Experie
nce
MoreElements of
User Experience
118
119
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These opponents:
influence the UX121
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Service Design
Prototype
RequirementsReviewTest
Scope
Optimize
Estimate
Beta
ConceptDetailed Design
Sketch
Personas
Competition
Process
Roles
Steps
Interviews
122
INFLUENCE OF non-design deliverables ON UX:
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
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power up!UX beyond ucD
(expand your influence)
@pboersmaMay 26, UX Camp Europe 2012, Berlin, Germany
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game over
@pboersma125
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