UX Beyond UCD (Peter Boersma, UXCE12)

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DESCRIPTION

Peter Boersma's presentation "UX Beyond UCD" from UX Camp Europe 2012. Shows deliverables that influence the user experience that are not part of the standard User Centered Design set. Includes deliverables from business, strategy, (project) management, and process design.

TRANSCRIPT

Peter_Boersma_UX_Beyond_UCD.key

power up!UX beyond ucD

(expand your influence)

@pboersmaMay 26, UX Camp Europe 2012, Berlin, Germany

1

2

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4

20015

20126

7

?8

DesignResearchStrategy

9

Process

Evaluation

Manage

Business

Design

Strategy

Research

10

Process

Manage

Business

Strategy

Evaluation

Design

ResearchElement

s of

User E

xperien

ce

11

Process

Manage

Business

Strategy

Evaluation

Design

ResearchtypicalUser-Centered Design

12

Process

Manage

Business

Strategy

Evaluation

Design

Research

MoreElements of

User Experience

13

Process

Manage

Business

Strategy

Evaluation

Design

Research

you caninfluencenon-design deliverables

you caninfluencenon-design deliverables

14

Business

Design

ResearchEvaluation

StrategyManage

PitchScenarios

Position

Roadmap

Service Design

Prototype

RequirementsReviewTest

Scope

OptimizeEstimate

Beta

ConceptDetailed DesignSketch

Personas

CompetitionProcess

Roles

Steps

Interviews

you caninfluence

these non-design deliverables

you caninfluence

these non-design deliverables

15

power up!UX beyond ucD

(expand your influence)

16

for each deliverable I will show:deliverablean exampletips & tricksinput from the ux teaminfluence on UX

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BusinessPitchScenarios

Estimate

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press play to startplay

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opponent:

The Account Manager20

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X24

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Tips & tricks for the pitch:the pitch

en-vision the futureby visualizing itset expectationsaround client-contribution

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input from ux team on the pitch:the pitch

visions of the futuresketches of partial solutions

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INFLUENCE OF THE PITCH ON UX:

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition

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BusinessPitchScenarios

Estimate

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Select Game Length:1 min

5 min15 min

30 min60 min

15 min

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opponent:

The Estimator33

how many dots do you

see?

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manyand

a lotare good first guesses!

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output

assumptionscalculationsexplanations

risks

when possible

input for estimatesscope items

requirementsapproach

team skillsexperience with

subjectexperience with clientexperience of client

when available

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example outputassuming

we design 10 wireframes(5 complex + 5 medium)

plus 15 components

outputassumptions

calculations

(explanations)risks

we estimatewe need 300 hours

butwe dont know the

documentation needs

of the developer

(5x16 + 5x8) + (15x12)

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Tips & tricks for estimating:estimating

you determine what gets estimatedexplore every assumption

you

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input by ux team on estimates:estimates

assumptions & riskswhat is easy/hard?estimates for deliverables

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INFLUENCE OF an estimate ON UX:

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

* determine budget* set expectations

* focus attention* define way of working

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StrategyPosition

Competition

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select player 1player 1

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opponent:

The Brand Strategist43

sales service

communitiescore brandclient

client

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Competitor

CompetitorCompetitor

CompetitorCompetitor

Big Competitor

Big Competitor

sales service

core brand

communities

client

client Competitor

Competitor

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Tips & tricks for positioning:positioning

1. create a map2. find the spot that matches your ux vision3. see who else is there4. identify differences

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input by ux team on positioning:positioning

attributes that are important to userscompetitors, in terms of UXscope items that differentiate

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INFLUENCE OF positioning ON UX:

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

* define ux vision

* analyze competition* focus attention

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StrategyPosition

Competition

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select player 2player 2

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opponent:

The Competitor51

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Tips & tricks for competitive analysis:competitive analysis

know your enemy(sun tzu, the art of war)

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input by ux team on competitive analysis:competitive analysis:

competitors, in terms of UXswot analyses(strengths-weaknesses-opportunities-threats)

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INFLUENCE OF competitive analysis ON UX:

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

* inspire & get inspired

* analyze competition

* know what (not) to do

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EvaluationPrototype

Test

typicalUser-Centered

Design

DesignConceptDetailed Design

Sketch

ResearchPersonas

Interviews

60

ManageScope

Optimize

Beta

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select difficultyeasymediumhardexpert

easy

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opponent:

The Project Manager63

easy hard

contributes

essential

quickwin

repair quality

winner!

pickjust a few of these for your

project!

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Tips & tricks for scoping:scoping

1. rank all scope-item candidates2.determine their dependencies3.select the winners

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input by ux team on scoping:scoping

what is easy / hard?what contributes / is essential?what should go together?

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INFLUENCE OF scoping ON UX:

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

* determine budget* set expectations

* know what (not) to do

* focus attention

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ManageScope

OptimizeBeta

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play again?yesnoyes

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opponent:

The Perfectionist70

A71

B72

C73

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28% better75

Tips & tricks for optimizing:optimizing

10 experiment to learn what works for your users20 goto 10

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input by ux team on optimizing:optimizing

ux version of KPIs(key performance indicators)alternative designsanalysis of usage

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INFLUENCE OF optimizing ON UX:

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully* know what (not) to do

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ManageScope

Optimize

Beta

Process

BusinessPitchScenarios

Estimate

Design

ResearchEvaluation

StrategyPosition

Prototype

Test

ConceptDetailed DesignSketch

Personas

Competition

Interviews

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ProcessRoadmap

Service Design

RequirementsReview

Roles

Steps

80

set up campaigncampaign

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opponent:

The Procrastinator82

progress

progress

progress

progress

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Area

Area

Area Area

Area

progress

progress progress

progress progress

progress

progress progress

progress progress

moment momentmoment moment

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Tips & tricks for roadmaps:roadmaps

1. define the future of the system2.identify incremental steps3.group into meaningful releases4.learn & adjust the roadmap

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input by ux team on roadmaps:roadmaps

areas for progressscope-items (progress) per areaestimates per scope-itemwhat should go together?

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INFLUENCE OF roadmaps ON UX:

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

* define ux vision

* determine budget* set expectations

* deliver successfully

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ProcessRoadmap

Service Design

RequirementsReview

Roles

Steps

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Create new map?yesno

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opponent:

The Process Freak91

A B?

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A B21 3 4

C D2a

1 3 5

2b

4b

4a

4c

6

93

SITEMA

P

wireframesrequire-

mentsusability test

Screen

FLOWproto-type

designprinciples

Persona

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1 2 3 4

Persona

SITEMA

P

wireframesrequir

e-

ments

usability testScreen

FLOW

proto-type

designprinciples

95

userresearch

conceptdesign

detaileddesign

prototype & evaluate

Persona

SITEMA

P

wireframesrequir

e-

ments

usability testScreen

FLOW

proto-type

designprinciples

96

C Dconceptdesigndetaileddesign

userresearch

prototype & evaluate

prototype & evaluate

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A B21 3 4?

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userreseach

concept design

detaileddesign

prototype & evaluate

Persona

SITEMA

P

wireframesrequire-

ments

usability testScreen

FLOW

proto-type

designprinciples

112

Tips & tricks for the design processes:the design processes

1. brainstorm deliverables2. create a diagram3. document the entire process

do not copy someone elses diagramnot

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input by ux team on the design process:the design process

ux team deliverablesux team responsibilities preferred way of working

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INFLUENCE OF the design process ON UX:

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

* define ux vision

* focus attention

* set expectations

* deliver successfully

* define way of working* know what (not) to do

115

Business

Design

ResearchEvaluation

StrategyManage

PitchScenarios

Position

Roadmap

Service Design

Prototype

RequirementsReviewTest

Scope

OptimizeEstimate

Beta

ConceptDetailed DesignSketch

Personas

CompetitionProcess

Roles

Steps

Interviews

116

Process

Manage

Business

Strategy

Evaluation

Design

Research

you caninfluence these

non-design deliverables

117

Process

Manage

Business

Strategy

Evaluation

Design

ResearchElement

s of

User E

xperien

ce

MoreElements of

User Experience

118

119

120

These opponents:

influence the UX121

Business

Design

ResearchEvaluation

StrategyManage

PitchScenarios

Position

Roadmap

Service Design

Prototype

RequirementsReviewTest

Scope

OptimizeEstimate

Beta

ConceptDetailed DesignSketch

Personas

CompetitionProcess

Roles

Steps

Interviews

122

INFLUENCE OF non-design deliverables ON UX:

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

123

power up!UX beyond ucD

(expand your influence)

@pboersmaMay 26, UX Camp Europe 2012, Berlin, Germany

124

game over

@pboersma125