ux + ba: working together in harmony - #leanux14
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#LeanUX14
UX + BA Working Together In Harm<3ny
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"The world isn't interested in the storms you encountered, but whether or not you brought in the ship.” !
- Raul Armesto
Thoughtful Quote, No. 1
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“Now we had a chance to meet this young man, and boy that's just a straight shooter with upper management written all over him.” !
- Bob Slydell
Requisite Quote From Pop-Culture, No. 1
Jacklyn Burgan “JB”
Aaron Majcher “Maj”
Pictures of Attractive Speakers, No. 1 and No. 2
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“Successful design projects require effective collaboration and healthy conflict.” !
- Dan M. Brown
Thoughtful Quote, No. 2
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The thoughts and voice of the business. !
Spreadsheets > Sketchpads
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The eyes, ears, nose and sixth sense of the users. !
Mind mapping > Piles of documentation !
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…It’s complicated.
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UX + BA Disciplines
UX: Field research Face to face interviewing Creation and administering of tests Documentation of personas and findings Product design Interaction design Information Architecture Usability Prototyping Interface layout Interface design Visual design Presentation and speaking Working tightly with programmers Brainstorm coordination Company culture evangelism Communication to stakeholders Taxonomy creation Terminology creation Assist with copy writing Feature writing Requirement writing
BA: Gathers and writes business requirements Prioritizes business requirements Business plan Product road-map Functional requirements Technical specifications Data models Business cases, use case scenarios Reports Liaison between users, stakeholders and development team Identify opportunities for improvement Organizes and holds UAT Identify project milestones Monitor project progress Build vs. buy analysis Gap analysis Cost analysis Skills analysis Acts as the product manager Acts as the project manager Creates functional specification documents: screen mockups, flowcharts, etc.
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Pop-Culture Quote, No. 2
Photo: http://www.flickr.com/photos/kanakuk/4786917418/
Another good trust quote:“Trust is like a mirror, you can fix it if it's broken, but you can still see the crack in that mother fucker's reflection.” !― Lady Gaga!
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“Never trust anything that can think for itself if you can’t see where it keeps its brain.” !
- J.K. Rowling
Bubbles!
Clearly define roles and responsibilities
Get a coffee
Expose your vulnerabilities
Check your ego
Cookies
Show you care
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Compromise
Talk
Co-attend meetings
Overshare
Avoid the urge to assume
Chill with the jargon
Memes
Smile
Educate
Ask questions
How to Work with Bastards
If a bunch of kids from Staten Island could do it, so can you. !
R.I.P. ODB 11/15/68 - 11/13/04
Photo: http://en.wikipedia.org/wiki/Ol'_Dirty_Bastard
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More Bubbles!
Look inward
Keep a record
Keep it to yourself
Get some emotional distanceVoodoo doll
Get to know them (see previous slide)
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Figure out what motivates
them
Find something in common
De-escalate (avoid an arms
race)
Keep it in context
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“Build, measure, learn.” !
- Eric Ries
The OG of Lean AND a Whiteboard - on ONE slide, ooh my!
“All right, stop, collaborate and listen.” !
- Vanilla Ice
Photo: http://img2.ruliweb.daum.net/mypi/gup/136/3596_1.jpg
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Last One, We Swear: Pop-Culture Quote, No. 3
UX
BA
Personas, UX Research, Prototypes, IA
Roles & Goals, Business Requirements, Process Flows, IA
User Journey Process Flow Story MappingA B C D
Iteration Planning1 2 3 4
MVP Planning
Release Planning
Inspired by Nan Chu from ThoughtWorks.Inspired by Nan Chu from ThoughtWorks.
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UX
Inspired by Nan Chu from ThoughtWorks.
BA
Branding Assets Style Guide Interaction Guide !!!!!!User Testing
Value Statement Wireframe Interactions}
Cross Functional Requirements System Integration Dependencies Business Constraints Industry Regulations !!!!!!!User Acceptance Testing
Narrative Acceptance Criteria Dependencies {
As a... I want... So that...
#001
Story Creation
Development / QA
Release
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It is impossible to be Lean until you’ve removed your interpersonal Waste (muda). !
!
!
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So, to recap: !
!
!
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2 Disciplines 1 Product
BAs are the voice of the business and UXers bring multiple perspectives together to form a cohesive view; to be successful both should be involved in all stages of the product’s lifecycle.
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Understand Roles and Responsibilities
Yes, the roles are very similar, and often overlap, but this provides learning opportunities on both sides, so that the team can be more effective and efficient.
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You can't do shit without trust. Don't be afraid to try different ways to engage with your teammates.
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Establish Trust
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Superheroes
Sometimes people are bastards and you can't change that, but you can learn to work with them by spending time together and getting to know them.
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Learn to Work with Bastards
You never really know what's going to come of intensely difficult work situations. Sometimes, a bastard might just become your best friend.
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Awww
Thank you.
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